10/12/2025
It's Spotify Wrapped season! I get FOMO every time this drops (hello, Apple Music ?)
It got me thinking - what would B2B Marketing Wrapped look like?
If I were to wrap my year, it would be probably highlight:
1. The quiet campaign that became a sleeper hit and delivered 3x sales
2. The channel that cut a client's SQL acquisition costs by half
3. The leadership lesson that's now drummed into me with a sledgehammer
4. The 2025 marketing experiment that will rewrite 2026 playbook
5. The number of times I rewatch my IG stories 🙈
But here's some actually useful B2B buyer insights as I wind down Typhoon 2025 and plan for a better 2026.