29/01/2022
SEO in its simplest form is like a conversation between you and the customer which should result in a goal completion i.e. Leads!
Customer: “Hi, I’m looking for…”
(Customer types a keyword in Google and your website hopefully shows up)
You: “Yes, I can help you with that!”
(But you’re not alone as each page of Google has 10 organic listings. Are you able to stand out and get them to click in to your website?)
Customer: “Yes, it seems you can help me! I need details on ### service, how it can help me achieve ###, how is this different from ###, how many clients have helped achieve ###, do you provide ###, how about delivery and ###, and is there a guarantee?
(Can the customer find ALL the information he needs to convert?)
If Yes, Bam! You have an organic lead!
Well that’s the desired outcome but like all sales pitches (Yes, it is a sales pitch!), the chances of closing are very dependent on the sales person i.e. your website.
SEO, if done properly, is like a tap that is always on. Imagine non-stop traffic and ever-flowing leads.
Here’s how SEO can benefit your business:
• Almost anyone with internet access searches for things, and you want this very specific, high-intent traffic visiting your website.
• Organic search results occupy more digital real estate on Google, and appear more credible to savvy searchers.
• Optimising your site through SEO ensures your content can be properly indexed and displayed within search results for your clients.
• If you provide a solid piece of content on your pages that deserves to rank for the right keywords, your traffic will continually increase over time.
• SEO is also one of the only online marketing channels that, when set up correctly, can continue to bring in limitless profits over time as it’s not tied to media dollars.
“It’s not enough to rank well. You have to rank for the right high-traffic keywords to generate conversions and sales.”
Hi, are you ready to find out more? Let’s have a conversation!
