10/08/2026
Has AI killed creatives? No. It killed the excuse that you didn’t have enough content.
A year ago, making a lot of content was the edge. Now everyone can make a hundred pieces before lunch– so volume isn’t an advantage anymore. It’s the baseline. When everyone can flood the feed, flooding the feed stops moving the needle.
This is where the special ones come out.
Not the ones generating the most. The ones actually thinking about what they make the angle, the audience, the reason someone stops, and actually acts. AI can spin up a thousand versions of an idea that doesn’t convert. It still can’t have the idea that does.
The edge was never volume. It was taste. AI just made that impossible to hide.
The edge was never volume. It was taste. AI just made that impossible to hide.