Dropkick Copy

Dropkick Copy B2B & SaaS email marketing agency. Apply to work with us.

💰 We write emails that make you rich
📈 Managed email marketing services for B2B
📲 Text Us → 1-858-925-8698

18/06/2026

At the founding stages business owners tend to do the email marketing themselves. They do as much as they can until it becomes difficult to find the time for it, and then they either outsource it or build an in-house team. But will that change in this new era of AI disruption?

The BIG PROMISE of AI tech companies is that they're building the type of tools that will allow you to be a one person billion dollar company. I think that's all hype. Or greatly exaggerated. Because you're a business owner that needs to delegate tasks. Being a one person billion dollar company means you're putting a bunch of work back on your plate, and that's going backwards.

My advise to you is to keep the team you've built. Or hire qualified email marketers to take on the task. Let them use the LLMs and Gen AI tools in their workflows for efficiency gains. And remember that you don't have a content quantity problem. You have a personalization problem. Solve that in 2026 and beyond.

I've made a one-page cheat sheet called “45 Email Marketing Tactics to Boost Response”. Drop a “45” below and I'll send it over.

21/05/2026

My research into the state of conversion, retention and lifecycle marketing in 2026, one thing stood out to me the most. Hyper-personalization. Both Gen Z and Gen Alpha want a personalized buying experience, but in different ways. And LLMS coupled with Generative AI are going to be involved in how we implement our hyper personalized conversion and retention strategies. I talk about my findings in this video.

Drop a “One” below and we'll send you our 1:1 Buyer's Journey checklist. It'll help you engineer personalised buyers' journeys _at scale_.

Timestamps:
00:23 - Hyperpersonalization will matter in 2025 and beyond
01:01 - An omnichannel strategy will continue to be necessary
01:29 - Gen Z want personalization
02:54 - Millennials want personalization
03:23 - Omnichannel includes community platforms, forums, and social groups
04:04 - LLMs and Generative models will change the way we produce and consume sales messages
04:55 - Will the average person care enough to use these tools?
05:43 - Producing more AI slop is not a hyperpersonlization strategy
07:38 - We have to find out what is possible to do with these new tools in 2025
09:52 - How Dropkick Copy can help

21/05/2026

Haters will say it's AI. But it's archive footage of Dropkick Copy taking emails out of spam and printing Ms in the process. Comment “Daigo” if you'd like to know more.

15/05/2026

SaaS companies are all-in on vibe marketing. They're letting their AI agents/skills write their copy. But they're not copywriters, so they have no idea what good copy looks or sounds like. Adding “you are a world class SaaS copywriter with over one billion in sales” to your prompt isn't gonna cut it. Sorry not sorry,

You need good copy for conversion, retention, revenue expansion, and more. In this video, we show you what good copywriting looks like. And give you tried and tested SaaS copywriting tactics. And if you comment “Upgrade” below, we'll send your our SaaS User Upgrade Checklist.

Time stamps:

0:38 Writing email marketing copy is not intuitive
0:55 What happens when your copywriting is not good
1:13 Copywriting techniques have proven that they work
1:42 Pre-production makes writing email sequences easier
1:52 How to define the Big Idea behind your Saas
3:19 Make your claims sound better, not a bigger than your competitors.
4:25 How to define The Mechanism of your Saas
4:51 Create a swipe file about your users
6:00 Understanding the customer's voice is powerful stuff
7:18 How to write the headlines for your email marketing
9:22 How to write body copy that hook the reader and presents the offer
13:32 How to put a button or link in front of the reader and get them to click
14:53 The magic is in the edit: how to edit email copywriting
17:26 Why copywriting is called copywriting
17:46 Why hiring professional copywriters makes sense, even if you can write it yourself

08/05/2026

Email marketing is the bread and butter of a SaaS business. It's how they convert free users to paying users as well as retain paying users, otherwise known as preventing 'churn'.

This is like a mini-course or tutorial that'll help SaaS founders get their bearings if they aren't familiar with how to set up email marketing, and leverage it to run campaigns and marketing sequences to their users.

Learn why email marketing matters. And how to build an email list. Understand deliverability issues. Get your emails opened and read. Email with the right frequency. Reduce unsubscribe rates. Avoid bounced emails. And avoid being flagged as spam.

Drop an “Upgrade” below to get our SaaS User Upgrade Checklist.

00:32 All the reason why you need email marketing
02:25 Customer support emails and marketing emails
03:44 The obstacles you face when emailing users
04:13 Getting your emails read
04:56 Getting your emails delivered
06:08 Solving bounce and spam issues
08:59 Solving for unsubscribes
11:49 Building your list of subscribers
12:56 Selecting an email marketing platform
16:21 How frequently you need to email your users
18:14 Text heavy vs design heavy emails
19:03 What to email them about
19:54 Segmenting subscribers and sequencing emails
22:14 Email marketing in a flow chart
22:39 Quick summary

03/05/2026

6 essential SaaS email flows / sequences.

In this video we cover:
- What we mean by email flows / sequences
- How to choose yoru email service provider
- Mapping your user journey
- How to nurture your leads
- Who NOT to email
- Cleaning/scrubbing your list
- Onboarding new users
- Converting free users to paid
- How to survey users to improve your product
- Winning back lapsed trials and churned customers
- Triggering flows based on time or behaviour
- Transactional emails and flows

Drop an “UPGRADE” below and we'll send you our SaaS User Upgrade Checklist.

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