16/09/2026
I realised clinic owners are wasting a lot of money because everything they've been told about filling the calendar is not only wrong but it's quietly costing them the patients they already have.
You see, if you look at what the marketing experts tell clinics, it's always the same advice, which is get more leads, and yet if that advice worked, wouldn't your clinic's calendar already be full?
So we tested it, we ran more leads into clinics, and what we ended up with was the same number of booked treatments and a longer list of people who enquired and never showed up.
Once we understood what everyone was wrong about, being right became easy, and here's what they're all wrong about.
The problem was never the number of enquiries but what happens between the enquiry and the consult.
When a patient has to wait a few weeks for his appointment, he doesn't stay excited, he goes back to his normal life, the doubt creeps back in, a cheaper clinic gets in front of him, and by the time his consult date arrives he's either forgotten why he was so sure or he's already sitting somewhere else.
Now you can see why adding more leads to that gap only means more patients lost inside it, and why the clinics that close are the ones that shorten the wait or keep the patient warm while he's in it.