15/04/2026
We’ve managed over €278k in Google Ad spend so far in 2026 - here’s what’s changed since 2025:
Absolutely nothing!
But we're still seeing the same issues hurting performance when we audit accounts:
✅ No conversion tracking (or tracking the wrong thing)
✅ Ads going to the homepage (still? yes.)
✅ Broad match keywords with zero negative filters
✅ No testing strategy - just set and hope
✅ Weak offers in competitive markets
Google’s updates matter. But 90% of the results still come from getting the basics right.
No hacks. No shortcuts. Just solid fundamentals, done properly.
