Wise Digital

15/08/2021

📊In the last few years, the popularity of video soared.

Today, producing content is casual for countless businesses, and it is estimated that in 2021, 17,000 hours of video content will be published every single second. So your video advertising has to stand out from millions of hours of video and catch the attention of consumers. You need to analyze granular data and understand what your audience needs and how to deliver it to them. This is where artificial intelligence comes in. So far, the impact of artificial intelligence on digital marketing has been profound.

❗️You can experience it with WiseDigital and feel the difference.

Video advertising at Youtube and other advertising channels are growing tremendously. But over the next 5 years artificial intelligence will totally change it.

12/08/2021

❗️Four digital video advertising strategies for 2021 that you cannot miss

Nowadays, many businesses are going through hard times, as the COVID pandemic has affected almost every country in the world. Because of that, now it is more important than ever to have a reliable strategy to keep your business afloat. Video is extremely popular and we recommend you to take advantage of that. WiseDigital provides you with multiple solutions for the best results and gives a few strategic tips to take into account:

- Know your audience (if you do, you can speak the same language)
- Plan strategically (you need to come up with a strict plan to address production needs and promotional activities)
- Increase your ad spend in social media/OTT services (try to distribute your ads via the platforms that your target audience uses)
- Survey to learn (ask your audience or clients what they love and what they hate while interacting with ads. This also indicates trends on your marketing radar)

08/08/2021

Do you want your ad to go viral? There are emotions you should activate.

Whether positive or negative, some emotions just fire us up. Or calm us down. The more that experience evokes , the more likely people are to share it.

First, it’s not enough to make people feel good about your brand. Create content that excites, inspires, and delights your customers.

Second, although we tend to shy away from negative emotions, going negative isn’t always a bad idea. For example, ads that make people feel angry by illustrating injustice may inspire them to share the information with others.

Third, try to make an impact with your content. Keep it short, be clear and honest, and raise thrilling concepts.

Research shows it’s more complicated than just making people feel good.

05/08/2021

Q2 2021 Digital Video Trends📊

- 33.1% increase in US linear addressable TV ad spending is forecasted
- On average, US adults will spend 2 hours and 29 minutes per day viewing digital video, which is 9 minutes more than in 2020
- time spent viewing digital video is growing, while time spent watching TV is reducing
- US upfront CTV video ad spending will increase by 49.5% this year and reach $4.51 billion

Advertisers are increasing their upfront commitments, particularly for connected TV.

01/08/2021

Millennials are the first cohort of digital natives to assume positions of seniority in business. Born between 1980 to the early 2000s and totaling 85 million in the U.S., they now make up three-quarters of companies’ decision-makers and are the dominant audience for . There are three ways brands can win over millennials: show your brand values, explore emerging media and ways to advertise, and lean into mobile channels to educate.
Learn more here:

LinkedIn B2B Institute's Director, Market Engagement helps marketers innovate on digital platforms, elevate their brand, and win Millenials accounts

29/07/2021

Consumers prefer interactive content. That's why is a perfect choice to advertise. Videos have been shown to have a long-lasting impact, not only attracting consumers but also keeping them hooked. People can easily relate to and connect with video-based content.

The pandemic pushed the consumption of videos at the global level into the stratosphere, and this trend will continue to increase significantly in the years to come. A report by Smart Insights points out a similar trend, and estimates that in the future, the average person will spend 100 minutes every day watching online videos. A study by Cisco Visual Networking Index also notes that there will be nearly 1.9 billion internet video users by the end of 2021. Globally, consumers will be watching 3 trillion minutes of internet videos per month, meaning the total count of video users will hit approximately the 1.9 billion mark by the end of 2021.

Here we share with you a few major trends and innovations that will pick up in the E-Commerce & marketing content for brands-

26/07/2021

9 Things to Stop Doing When Creating Marketing Content
Creating With Money in Mind
Thinking Too Broadly
Sounding Too Self-Promotional
Writing for Search Engines
Making Statements Without Data
Prioritizing the Short Term
Relying Too Much on Written Content
Trying Too Hard to Sell
Ignoring the Call to Action

More points how improve your content here:

It can be easy to fall into common content marketing traps from time to time, especially if you’re a business…

22/07/2021

With more than 200 million subscribers, represents 34% of all streaming traffic in the U.S. Netflix gave the customer complete control over their viewing habits by introducing subscription services in 2007. To ensure that there is something for everyone, Netflix offers incredible content diversity. Why do subscription models work? What types are there? And how do they compete? Read these lessons from Netflix here:

As we watch an increase in the number of customers subscribing, it is clear that streaming TV has revolutionized how…

27/05/2021

To become proficient with the strategy, and development teams must work together to ensure a strong user experience with fast-loading and engaging videos that convert.
Here are 5 ways brands can improve their video literacy to market like a genius:

Many organizations lack a full understanding around video optimization and effective distribution at scale. These five steps can help change that.

30/04/2021

Very soon, traditional methods will be replaced by digital marketing. Here are some of the reasons to focus on digital marketing:

You must be aware that the digital landscape has changed a lot than it used to be. The digital world is evolving at a rapid pace and companies are shifting their entire focus towards this new form of marketing. And very soon, traditional marketing methods will be replaced by digital marketing. Here....

01/04/2021

Video is the most versatile and profitable digital marketing tool you could hope for. So, should be one of the most important parts of your company’s toolbox. Learn the video marketing trends your business should follow this year:

Video in 2020 has finally entered our lives. Even those who did not plan to start creating video content began to create. Here are the top video marketing

18/03/2021

Adding video to your existing strategy is an excellent choice. Video content is growing in popularity, with experts predicting that by the end of 2021, the average person will watch 100 minutes worth of online content every day! Learn how your business can benefit from video:

4 Benefits of Using Video as a Marketing Tool By Syed Balkhi - February 19, 2021 0 155 views Tweet Are you thinking about adding video to your existing marketing strategy? If so, you should know that you’re making an excellent choice. Video content is growing in popularity, with experts predicting...