Sales & HR Strategist

22/05/2026

President of the Republic of North Macedonia congrats us

It is a true honor for me that the two-year effort invested in the revitalization of the Macedonian–Slovenian Business Club was recognized as highly important by the President of the Republic of North Macedonia, Prof. Dr. Gordana Siljanovska-Davkova.

She joined the club meeting at one of the best business locations in Slovenia, together with 85 attendees. I honestly expected around 30 people, but in the end the number of participants almost tripled.

She personally shook hands with each one of us, stayed with us for more than 1.5 hours, and actively participated in the debate we opened together with the attending entrepreneurs and guests.

Her support and message were clear — that we represent an important part of cooperation between the two countries and the business communities in both Macedonia and Slovenia.

————-

Obisk predsednice Republike Severne Makedonije je srečanju Mak-Slo poslovnega kluba dal dodatno težo in pomembnost.

Izrečene so bile besede zahvale in podporo kluba v prihodnosti tudi s strani državnih organov ter predsednice.

Poslovni klub torej igra pomembno vlogo v povezovanju med podjetji in državnimi inštitucijami.

To nam daje še dodaten veter v jadra.

Hvala vsem, hvala predsedniku UO kluba Antonio Argir, članom, obiskovalcem, vsekakor pa naklon predsednici Severne Makedonije, prof. dr. Gordani Siljanoski Davkovi.

19/05/2026

V bistvu je tako.

Dve leti in pol dela na reviztalizaciji, uskladitev več deset točk Statuta, pridobitev ponovnega zaupanja nekdanjih članov in prepričati nove člane, da bo klub sedaj zaživel je lahko sizifovo delo, pa ni.

Nobeno delo ni sizifovo, če imaš cilj pred seboj, če zaupaš sebi in se obkrožiš s tistimi, ki ti zaupajo.

Hvala res vsem, Antonio Argir -ju za zaupanje, veleposlaniku za priložnost, Štefanu Pavlinjeku za priložnost, tudi zaupanje, Vojdan Jordanov za pomoč pri administrativnih zadevah in vodstvenih zankah, odvetniku Ksaver Logarr, pravnici Ivi iz Save-re za nsvete, članom za odziv in zaupanje, in evo par dni nazaj tudi sami predsednici Republike Severne Makedonije, prof. dr. Gordani Siljaovski-Davkovi, ki je nedvoumno povedala da ‘obnovljen klub ima pomembno vlogo v povezovanju tako podjetnikov, kot inštitucij’.

Hvala vsem, ki ste prišli pogledat, in tudi z željo po povezovanju že navezali prve stike s podjetji iz obeh držav.

—————

Веушност, вака е.

Две и пол години работа на ревитализација, усогласување на десетици точки од Статутот, повторно стекнување доверба од поранешните членови и убедување на новите членови дека клубот конечно ќе заживее – може да изгледа како сизифов (тешка) работа, но не е.

Ниту една работа не е тешка ако пред себе имаш цел, ако си веруваш себеси и ако се опкружиш со луѓе кои ти веруваат.

Искрена благодарност до сите: Антонио Аргир за довербата, амбасадорот за можноста, Штефан Павлинек за можноста и довербата, Војдан Јорданов за помошта околу административните прашања и раководните предизвици, адвокатот Ксавер Логар за чистење на старите грешки и ускладување со законот, правничката Ива од Сава-ре за советите, членовите за одѕивот и довербата,
и еве, пред само неколку дена, и самата претседателка на Република Северна Македонија, проф. д-р Гордана Силјановска-Давкова, која недвосмислено истакна дека „обновениот клуб има важна улога во поврзувањето на претприемачите и на институциите“.

Благодарност и до сите кои дојдоа да видат, и со желба за поврзување веќе ги остварија првите контакти со компании од двете држави.

This link will take you to a page that’s not on LinkedIn

04/05/2026

BE DO HAVE = Observation is a Key Element of Sales

The hand in the picture is holding a package with a hoodie that a 13-year-old sent to his customer today.

In the past two years, he has had several ideas. He bought different products. First, he earned some money – I remember that at the age of 11, he made €500 in one month by doing massages. And just to be clear, he does it very well. Especially now, since he trains and is actually strong. But the market niche was never massage. Still, he did the work properly to build initial capital.

And then he started investing that capital into other businesses. In some cases, he lost money because things didn’t work out. The website he created at 11 failed – he says it was because I pushed him about school. Same thing with perfumes. But I haven’t pushed this time. So, he learned both ways.

Then he figured out that hoodies, T-shirts, and sneakers sell best. Today he has his own supplier in China. He tested several of them. One of them took €75 from him, and he never saw it again. No problem. He is satisfied because he included risk in his business environment from the very beginning. Today he calmly says he has a reliable source.

And there you go. A few hoodies have already been sold.
I won’t say much about profit – but the other day he told me:
“You know, I cleaned your car for two hours for €20. I won’t do that for others for less than €40.”

Well, observation is part of the formula of success.
The knowledge we all have about raising children can be directly applied to sales teams.
- First comes Havingness – what we want to have.
- Then Doingness – what we are going to do.
- And finally Beingness – who we must become to sustain it.

Even though I will always tell you that without BE nothing exists.

And this is exactly where we are experts. We help you align your sales teams with your strategy. With your desire for more revenue, more efficiency, and more stability – without chaos. In short, we align people, teams, and strategies, and suddenly you get stability.

There is always something to improve in everyone:

Observation – you see what works
Gradients – you grow step by step
Risk – loss is part of the game
Judgment of people – you know who to trust
Value – profit (RVC) – you set the price
Focus – you do what brings results
Repetition – you don’t change what already works

So yes, there is always something to improve.

Even for myself, I follow the ratio: years achieved = working hours per week = efficiency. Years ago, I heard that as we get older, we start using the mind more than force. You could say experience. And that should be enough for younger people to fall behind us. They simply don’t have the mileage.

But is that really true today?

What do you think?

Ah yes, I almost forgot the link for a free consultation. Years 😊
https://psd.si/strateski-posvet/

I have never taught my children sales. They just observed.

To be honest, I don’t even know what exactly they observed or when. You don’t see it.

So yes – it can be done.

23/04/2026

Most salespeople try to “close” deals.🤝
The best ones build exchange.💹

And if you want to understand exchange in its purest form…

Watch kids!✨❤️

📉What is exchange in abundance? How to use it in sales?📈

Kids.

They are beings with smaller bodies than ours. But that does not mean they are less able. In some cases, they are even more capable—especially when it comes to emotions, logic, and drawing conclusions. Their minds are often very clear.

What do they do?
They want to help.

What do we do?
We allow them to help.

And they remember:
I can help. I can be useful.

So naturally, a question appears:
How can I exchange with my father and mother?

This is not taught. This is natural.
They want to contribute.


Then one day, something happens.🔥

He came home from school without success. Something went wrong. I asked him what happened.

But if they feel they “messed up,” they often won’t tell us immediately. This is how the mind works. Cover it. Don’t say it. If you miss the moment, you lose him.

So be patient. Ask more. Be polite.



I remember one moment.📨

Five years ago, my son was 8. He called me and said:
“Dad, I trust you. I messed something up in school.”

I said:
“OK. What happened?”

“I got a warning from my teacher. I behaved improperly.”

I said:
“OK. What do we need to do?”

“You need to sign it.”

I read it.

I didn’t sign it immediately. I didn’t react emotionally. I didn’t make it bigger than it was.

I simply told the teacher that I understand his point of view—but I may not fully agree. So I didn’t sign it.

My son was surprised. He expected I would do what the teacher said. But I didn’t.

He asked me why.

I explained:
“Your teacher does not know you the way I know you. So I know what you are capable of. He may not have the time to truly know all of you—you are 25 in the class, right?”

He said yes.

“So now you see. I didn’t sign it because I know you are good—and you made a mistake. This was not you. Your teacher can have his reality, but you can show him later who you really are. And he will understand why I didn’t sign.”

“So, you got it?”

He said yes.



Leave people around you to think.💭🤔
To use their mind. That is why we have a mind—to use it.

Don’t tell them what to do.
Show them how to think.
And explain why something matters.

The same applies in sales.

Don’t tell your client what to do.



What matters is not what happened.⚛️

For me, the most important thing was this:
He trusted me.



Since then, there have been more situations. Some I signed, some we discussed.

Nothing dramatic.

Teachers like him. He is smart. He learns fast. He has his moods—but he grows.



And today…🙏

Not just today—consistently.

He came home and wanted to exchange.

He cooked.

He made fish in the oven. And this is not the first time.

Over the last one or two years, he developed cooking skills. He enjoys it.

Taurus… what can I say.

He loves food. Taste. Natural things.

He trains in the gym 3–4 times per week. Now even with his friends.

He became an example in school—how to balance mental and physical life.



And I am not just proud.👏

What I see is this:

He reflects the behaviour people show when they are taken care of properly.

Yes, sometimes people make mistakes. That’s fine. They learn.

But consistent behaviour—especially in sales—comes from perseverance.

And from one core belief:

“I can do this.”

And all you have to do is:
allow them to do it.



And when you have kids…🛝⏯️

Do you think you can act differently than what you truly believe?

No.

Consistency is the only way.



Ask others to have a good exchange with you!

You can achieve it.



Because this is exactly how sales works:🧾

First, you establish trust.
Then, you talk about the real situation.
Then, you handle concerns and considerations.
And finally, the client shares the real problem.

The one that truly matters.
The reason they called you in the first place.



Love works the same way.❤️🔥

You cannot experience the full potential of a relationship without perseverance.

You must work on it.
It is a responsibility.



But when you apply a workable system…

It always gives something back.

That “something” is satisfaction.
And this fills your batteries.



BE before you DO.
And you will HAVE. 💥

23/04/2026

This summer, I’m planning to get back into swimming.
It was one of the best things I did in 2013 — swimming every evening after work.

Pools are everywhere.
Your body and your mind will be grateful.

BE — decide who you want to be.
Balanced. Focused. Present.

DO — take the action.
Show up. Move. Swim.

HAVE — the result follows.
Energy. Clarity. Stability.

Start by aligning yourself.
You’ll see how everything else begins to follow — your kids, your family, your business.

Real momentum starts with you.
BE • DO • HAVE. 💥

20/04/2026

Vas kopirajo?
Super. Že zmagujete.

Spomnim se svojih začetkov.

Leta 1996 sem odprl svoje prvo podjetje s tremi zaposlenimi. Danes je od prve ideje minilo skoraj 30 let.
In vse se je začelo z idejo.
Idejo, ki je bila rezultat preteklih, manjših izkušenj — kreativnih in organizacijskih.

A ena stvar se skozi vsa ta leta ni spremenila:
če želiš nekaj ustvariti, moraš to znati organizirati.
Moje delo je bilo vedno usmerjeno v eno stvar — boljšo, optimalno organizacijo.

Od preprostega modela »prodaje enega izdelka« do kompleksnih storitev in danes do izdelkov, ki jih imenujem well-being. Kako naj drugače zagotovim dolgoročnost poslovanja?

Organizacija je torej temelj.

A še pomembneje od organizacije je znanje.
Znanje lastnika. Znanje vodje. Znanje tistega, ki vodi ljudi.

To je bil vedno moj ključni fokus.

Ni pomembno, ali govorimo o posamezniku, ki prodaja sebe, ali o podjetju, ki prodaja strukturiran produkt.

V ozadju vedno obstajajo trije elementi:
• struktura
• organizacija
• energija

In energija vedno izvira iz enega vira —
kreatorja.

To je lastnik, direktor, vodja.

On je tisti, ki ustvarja prostor. In rezultati so vedno odvisni od tega, kako ta prostor zasede.

Kaj se je spremenilo v 30 letih?
Iskreno?
Nič bistvenega.

Podjetja rastejo in se tudi zapirajo.
Ljudje prihajajo in odhajajo.
Trgi se spreminjajo.

Bistvo univerzuma se ne spremeni. Ostane isto:
BE • DO • HAVE
To je akcijski cikel.
• BE – začetek (START / CREATION)
• DO – sprememba (CHANGE / ALTERATION)
• HAVE – rezultat (STOP / zaključek cikla)

To ni teorija.
To je življenje.
In prodaja je del tega cikla.

Zato, ne glede na spremembe, ki jih izvajamo, kopije, ki jih kopiramo, ter hitrost s katero bi nekaj dosegli, se po naravni poti vse vrne nazaj. K bistvu.

In bistvo je:
BE • DO • HAVE

Zato prodaje in življenja ne smemo ustaviti.

To da gre telo neko obliko, ki jo imenujemo »smrt« je samo naše trenutno razumevanje.

Stable datum ali stabilni podatek je, da se nič ne ustavi. Ustavimo ga samo sami, in to začasno. In, iskreno, ni potrebe po tem.

Ko prodajalec razume, da je bistvo življenja konstantnost ustvarjanja, zmaga.

Če tega ne razume — mu ne pomaga nobena strategija. Lahko mu napišete 1000 strani strategij, in ga pošljete na najboljše univerze.

Kopiranje ali avtentičnost?
Danes živimo v času hitrejših copy-paste rešitev.
Ko zmanjka idej, ljudje pogledajo čez ramo.
Vzeli bodo nekaj od tukaj, nekaj od tam — in ustvarili “svoj sistem”.

Ampak vprašanje je:
Ali sistem čutite?
Ali vas zadane?
Ali vam nekaj zatrepeta v notranjosti in rečete:
“To je to.”
Če ne — potem to ni vaše. NI za vas.

Enako velja za produkt.
Če ga ne čutite, ga ne boste prodali.
Če vanj ne verjamete, ga ne morete prenesti na druge.

Rešitev je preprosta:
Naučite se. Razumite. Vprašajte, če ne veste.

Zato obstajajo posveti.
Zato obstajajo sestanki.
Zato obstajajo treningi.

Komu potem zaupati?
Ko trg postane poln podobnih rešitev, se zgodi nekaj zanimivega.
Ljudje ne kupijo najboljšega produkta.
Kupijo tistega, ki jim ga nekdo najbolje predstavi.

Ampak…
Ko enkrat prepoznajo kopijo, začnejo iskati vir.
In tukaj se igra spremeni.

Če delate iz vira — imate prednost.
Če kopirate — ste vedno korak zadaj.

Zakaj ignorirati copy-pasterje?
Ker avtentični ljudje ne skrivajo vira.
Pokažejo ga.

In ravno to gradi zaupanje.

Če je vaš produkt dober, če pomaga, če ima rezultate — se vam ni treba bati transparentnosti.

Stranka vam ne bo zbežala.
Ravno nasprotno — bolj vam bo zaupala.

Torej, če stranki resnično pomagate, imate željo pomagati, brez floskul.

V nasprotnem vas kupec prebere.
Prodaja ni vsiljevanje.
Prodaja je pomoč.

Avtentičnost prodaja
Danes obstaja ogromno produktov.
Ogromno “tople vode”.

Ampak vsak jo prodaja drugače.
Vaša razlika ni produkt.
Vaša razlika ste vi.
Vaša interpretacija.
Vaša energija.

Vaša avtentičnost.

In to je tisto, kar prodaja.

Resnica trga
Vedno b***a obstajali dve skupini ljudi:
1. Tisti, ki kopirajo
2. Tisti, ki ustvarjajo

Prvi sledijo.
Drugi premikajo svet.

Če ne želite biti del mase, imate eno nalogo: ostanite zvesti sebi.
Razmislite:

Kaj je tisto, kar je res samo vaše?
Tam se začne prava prodaja.

In ko vas kopirajo?
Se ne sekirajte.

Vendar se ne ustavite.
Dajte jim še več.
Še več idej.
Še več vsebine.
Naj veselo kopirajo.

Ne bodo vas ujeli. Ker ne razumejo vira. In prej ali slej bo trg videl razliko.

Takrat postane jasno: kdo je kreator in kdo kopija.

To je zmaga.
Zato ste vi zmagovalci.
Zato je vaš produkt avtentičen.
Zato je vaša prodaja drugačna.

In zato je občutek sodelovati z vami — nekaj, česar ni mogoče kopirati.

In kaj je potem vir?
Vir ste vi sami. Zaupanje vase je vir. Samozavest.

Pri eni stranki, po eni uri sestanka, z veliko smeha, in različnih prodajnih pristopov, uspešnih korakov, pred vsem pa željo po izboljšanju, bi rekli: pa kaj naj izboljšamo, če je vse ok? Ni res.

Vedno se kaj izboljša. Ampak, vi morate biti toliko časa, da lahko izveste. Sicer ne predolgo. In na koncu, se bo stranka odprla. Bo rekla, veste, res je, fajn bi bilo, če bi delali več na samozavesti.

In ravno to delamo.
BE DO HAVE je razumevanje samega sebe.

Kaj bi več od tega, da prodajalec ve kdo je, kaj počne in kako bo to dosegel?

Vas kopirajo? Super. Že zmagujete. Spomnim se svojih začetkov. Leta 1996 sem odprl svoje prvo podjetje s tremi zaposlenimi. Danes je od prve ideje minilo skoraj 30 let. In vse se je začelo z idejo. Idejo, ki je bila rezultat preteklih, manjših izkušenj — kreativnih in organizacijskih. A ena s...