31/07/2025
Doomsday for SEO with the arrival of Zero click internet? 😱
Rise of AI manifested in a tide of doom's day BUZZ for marketing. Goodbye writers, designers, analysts and even managers. 👋 As people stop clicking and searching, goodbye SEO professionals and websites. Really? Let's panic down ☺️ for a moment and think beyond the Zero click moment.
❓What is the assumption of Zero click internet?
➡️A vision of information interaction where John doesn't use his mouse (or even fingers) any more. He just asks the device. John doesn't click or look for results. Device explains to him. Audio. Video. Whatever.
➡️This assumption is quite valid. People are lazy, especially when it comes to research. Clicking was fun when there was no alternative. But most people simply aren't built for clicking and reading. Most people hate books and prefer video. So they don't want to click. They don't want to read.
🙃But there may be a twist or two. Read about it in our newest blog on AI buzz. Link in the comments.
