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Monday 08:00 - 16:00 Tuesday 08:00 - 16:00 Wednesday 08:00 - 16:00 Thursday 08:00 - 16:00 Friday 08:00 - 16:00

Clicky Climbers, Trdinova pot 9, Metlika (2026)

15/11/2021

The power of Notifications 🔔

67% of smartphone owners check their phone for messages, notifications or calls — even when they don’t notice their phone ringing or vibrating, according to Pew Research.

Are you using this to your advantage?

04/11/2021

Black Friday/Cyber Monday is around the corner. 😮

Ideally, you should be thinking about it all year, but we know how busy we can get with other things. That's why we prepared some points to help you start thinking about it.⠀⠀⠀⠀⠀⠀

And remember, you don’t need to be a big brand in order to make Black Friday work for you.⠀⠀⠀⠀⠀⠀⠀⠀⠀

➡️Nurture your existing audience, monitor your past sales, set up value you can give to your customers AND prepare your copy.

➡️Let your audience know what to expect, offer sneak peeks, upcoming sales which will take place on the biggest retail day of the year.

➡️Try to build your offer for the big day around products that sell the most.

➡️Decide on your offer … this doesn’t only have to be discounts, you can create bundles, add rewards …

➡️Launching a new product? Set the countdown, limited time discount ...that’ll get them thinking about it.

➡️Ask yourself what copy you need. Social media posts? Emails? Blogs? Don’t do it at the last minute. Remember people review offers multiple times before they decide to buy them.

➡️Be creative, the more unique your offer will be the more eyes it’ll catch.

We hope these helped and you started with your Black Friday campaigns even before that.

How did you prepare for the big retail day? Leave a comment. 🤙

20/10/2021

The power of Targeting 🎯

The optimal time of day to reach a customer varies by individual. Sending messages or showing ads according to when a user is most likely to be open to a notification, dramatically improves conversion. 🤯

Do you use personalized targeting by time?

14/10/2021

Are you unsure how to create RSA?

It’s old news by now that ETA’s are going to go at the end of June next year. So squeeze the most out of them while you can.

To prepare you for what's coming, let's see how to create RSA’s, so grab a pencil or better yet, create an RSA step by step right now.

➡️ Write engaging and genuine ad copy. Review cross-campaign asset reporting - it helps you understand which headlines/descriptions your audience is vibing to.

Deliver key messages to the appropriate audience. Use specific CTA’s. How can a user benefit from your product/service?

➡️ Showcase your brand, product, solution. Headlines are the first thing people see - make them impactful

➡️ Set your ads for success. Use as many unique, BUT relevant headlines/descriptions to gather more ad combinations. Use keyword insertion, add all ad extensions that resonate with your business.

➡️ TEST! Use optimized ad rotation if your campaign has more than one ad group. Use ad variations to test creative messages. Choose the right metrics to understand how your ads are performing to easier optimize creative messages.

This is it. Simple step by step creation of RSA.

Are you already using responsive search ads?

If you need help, DM us. 🙂

08/10/2021

The low CTR struggle

We’ve all been there. Trying to be seen in the flood of ads. And sometimes all it takes is to tweak your ads a bit.

➡️ By adding negative keywords, you can exclude search terms that are not relevant to your business, trim down on uninterested impressions, and therefore increase CTR. Your ad will show to users who are relevant.

➡️ Match types indicate how closely your keyword needs to match with the user’s search query in order for the ad to be considered in the auction. Choose wisely as it can impact your CTR and CPC.

➡️ A powerful and clear CTA can improve your CTR. Make sure to use action words like order, learn, buy that grabs users attention and ultimately take that action.

➡️ Including a question in your headline or primary text make users prone to engage with your ad.

➡️ The goal of FOMO is to create a sense of urgency or scarcity in order to convince users to take action.

➡️ Just like your titles, use an emotional hook, use your keyword in the META description, and stay within the character limits.

Ready to appear to more and more users?

30/09/2021

Are you losing customers over this?

➡️ “I can’t help you.”
This should be a no-brainer, but we’ve all been on the receiving end of this phrase with a customer service rep at one time or another.

➡️ “Let me check.”
“Let me check” is a vague phrase that leaves your customer in limbo. Be more specific.

➡️"I'm not sure, but I think..."
You won't know the answer to every situation, but you shouldn't tell the customer that. Let them know you'll look up some information and either put them on hold or offer to call them back in a few minutes.

➡️"I'll get back to you as soon as I can."
If you think about this from a customer perspective, it's easy to see why this is frustrating, as it leaves customers wondering what "soon" means--today? Tomorrow? A week from now? Be as specific as you can about your follow-up. If you don't know when the issue will be resolved, offer a call on a specific date to give an update on the situation.

➡️"Calm down."
This phrase elicits more anger than nearly any other. Let the customer vent, show empathy with phrases like "I see," and "I understand." Eventually, they'll calm down on their own, allowing you to move forward.

➡️“You’re mistaken.”
Saying this discounts customer’s feelings and makes them feel foolish, which may escalate the situation. Calmly help them with their issue and move forward--no matter how much you'd like to do otherwise. Remember the first rule of business “Customer is always right in the end.”

Did you find this helpful? Comment below.

28/09/2021

The power of video content 🎥

If you're still not incorporating video into your content marketing, you're missing out on a lot of engagement.

❗ Video is one of the easiest ways to boost your revenue, gain more brand awareness, and grow your company.

24/09/2021

Take your marketing strategy to new heights

➡️ Develop strategies that will resonate with your product or service. To find target markets, you need to analyze your customer data. This helps you determine the typical demographic information of your customers, their geographical location, their spending habits, and other relevant patterns.

➡️ Set up your marketing strategy around competitors’ marketing efforts, and continually innovate ways to provide added value to customers that your competition isn’t offering.

➡️ To decrease spending while increasing leads, focus heavily on tracking your campaign to note the most successful areas. By getting rid of poorly performing aspects of your campaign, you can increase ROI.

➡️ Think outside the box and ask yourself whether your ads provide unique value to the customer or whether they’re solely dedicated to promoting your products. Find a way to increase value to customers to boost your leads, rather than just promoting your products/services.

➡️ Marketing automation provides the foundation for big data analysis by offering a convenient platform for collecting and managing data, eliminating useless datasets, improving the quality of the data, and increasing the accuracy of insights. Your business needs a strategy in place to collect, cleanse, analyze, and apply big data to your campaign.

Need help with creating marketing campaigns? DM us.

21/09/2021

The power of campaigns

The open rate of emails tells you a lot about the success of your campaign. Your email is tightly related to your CTR and click-through rate.

Therefore, the more opportunities to subscribe and read your emails, the more you engage with the public which increases your sale rate.

Start using email marketing today to increase your sales. 📧

17/09/2021

As of 30th June, 2022 Google Ads is terminating Expanded Text Ads.

After that date, you’ll only be able to create and edit Responsive Search Ads. So make the most out of ETA’s in the next 10 months.

What can you do?

To minimize any disruption, ensure you start testing with RSA in every ad group in your Search campaigns. That way you’ll be able to see the results of using RSA and apply changes after ETA’s are disbanded.

With RSA’s, you’ll give Google a range of headlines and descriptions and the algorithm will choose which ones to show in search results. Automation at its finest. But will it bring the same results?

Read more about what’s coming.👇

➡️ Source: https://www.wordstream.com/blog/ws/2021/09/02/google-sunsetting-expanded-text-ads

16/09/2021

Let your sales climb with a great USP

There may be hundreds of businesses that sell a product or service similar to yours.

But what’s it about your brand that your ideal consumers would experience better, if they choose you over your competitors. ⭐

The purpose of a USP is to communicate what problem you solve and how you do so in a unique way that’s clear to your ideal client. Don’t boringly describe your product or service. 🥱

Remember: You’re in the business of providing solutions. So think about the benefits you can bring to your ideal consumer. 💡

Once you know what your USP is, use that to drive your message home to your target audience.

Do you need help crafting USP, to communicate products and services in a way that resonates with your target market? DM us!

09/09/2021

How to grow your business quicker?

Running a business can get overwhelming. That’s why a digital marketing agency can take an enormous burden off your shoulders. You can shift your focus toward growing your business, serving customers, and converting the prospects coming your way.

An agency not only manages PPC advertising for you. They can also assess your business's current position in the marketplace, perform competitor analysis, look at how your customers view and talk about your products, and create a customized campaign that will generate more sales and leads.

They usually have all the tools for digital marketing at their disposal, rather than you have to buy them for yourself. You just pay a monthly fee and save money that way.

But finding the right agency can be a challenge. Look for an agency that is transparent and wants to help your business grow.

With it, you get a team of people who know how to work together and put your plan into action quickly and efficiently. Plus, it’s an easy way to get a fresh perspective on your business’s digital marketing strategy. This helps to scale your business faster.

In today’s world, you need to have an online presence. Luckily, there are many options available to help market your business online. And it’s cheaper if you work with an agency rather than hiring an in-house team.

If you want to take your results to the next level, send us a DM. 😉

Clicky Climbers

15/11/2021

04/11/2021

20/10/2021

14/10/2021

08/10/2021

30/09/2021

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24/09/2021

21/09/2021

17/09/2021

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09/09/2021

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Monday	08:00 - 16:00
Tuesday	08:00 - 16:00
Wednesday	08:00 - 16:00
Thursday	08:00 - 16:00
Friday	08:00 - 16:00