Olga Voncina Brand Strategist

04/09/2026

28/08/2026

25/08/2026

Have you built a business that only works when you're at your best — or one that has enough room for you to be human?

When you're running a business on your own, it seems to feel normal to operate at full capacity. There is always something more you could be doing. More clients to find, more content to create, more ideas to develop, more things to improve. And because you can do it, operating at full capacity can slowly become your normal.

But what about when life happens?

Illness. Grief. Family responsibilities. Divorce. A difficult season. Or simply a period when you don't have the same energy, creativity or focus you usually have.

We often think the challenge in those seasons is how to deal with what happened while somehow continuing with our normal life and business. But our normal expectations were created for a different level of capacity.

If the business already leaves no room for you to be human, an unexpected hard season only makes that visible.

I'm beginning to think that leaving some capacity unused isn't wasted potential. I see my energy as part of the infrastructure of my business. When I work from excitement, purpose, creativity and a healthy challenge, the work can require a lot from me and still energize me. But that's very different from working from the constant pressure of I need to make this work, I need to find clients, I need to keep posting, I need to stay consistent, I can't stop.

I always loved the idea of building a business around life, not building life around work. And I think part of that is accepting that we're not going to have the same capacity in every season.

This is what Rachel Tamilio and I explored in our latest podcast episode, When Life Chooses the Messy Middle for You. We talked about something I think we don't prepare for enough: What does life and business need to look like when you're operating at minimum capacity?

Not because we can control what life brings, but because some decisions are much easier to make before we're in the middle of grief, illness, overwhelm or another difficult season.

If this is something you've been thinking about too, listen to the episode. And if you want to take the idea further, I've also created a Plan B checklist to help you think through what you would protect, pause, automate, delegate or ask for help with if your capacity suddenly changed.

I'll put both links in the comments.

And I'm curious: how much room does your business give you to not be at your best?

21/08/2026

Life throws curveballs — aging parents, grief, health crises, overwhelm. You don’t have to carry it all alone. In my new blog post “Plan B,” I share how creating a practical backup for life and business preserves your energy, focus, and peace of mind when capacity drops. Read it and start building resilience today: https://wix.to/4ln4ipB

Why This MattersThere are seasons in life that ask more of you than you ever planned for.Aging parents. Grief. Health crises. Emotional overwhelm. Family emergencies. Life happening all at once.These are the seasons that can suddenly reduce your capacity — your energy, focus, creativity, attention...

21/08/2026

18/08/2026

Starting a coaching business and not quite sure what you should be working on first?

I'm testing a self-assessment that helps you see what you already have, where you're still a bit fuzzy, and what might be worth working on next.

I'm looking for a few people to try it and tell me whether it's actually useful.

Anyone up for it?
Access here:

A practical starting-point diagnostic for coaches who want toturn their expertise into a business You want to start a coaching business. Perhaps you're wondering how to find your first paying clients. Maybe you're thinking about your niche, your offer, pricing, a website, social media, or what you s...

17/08/2026

Are you asking yourself some version of the question: **How do I start a coaching business?**

Most answers you'll find will move quite quickly into business-building: niche, offer, website, content, pricing, marketing and sales. And there's nothing wrong with that advice.

But there is an assumption underneath it: **that you already know what you're building your business around.**

That's the starting point I would like to challenge.

There is a phase before building a coaching business: shaping the expertise the business will be built around.

And you're not starting from zero. Maybe you have years of experience in a particular field. Maybe you worked inside a system long enough to see its limitations and how they affect people. Maybe you spent years researching better alternatives and now hold specialised or unconventional knowledge that could be used in a new way.

But that experience and knowledge still need to be shaped into something you can take into the world.

In this shaping phase, you need enough clarity around five things: What do I already know? Whose problem do I understand deeply? What do I see about this problem that may be different from conventional thinking? What can I credibly help change? And how would I help someone get there?

From there, a first methodology can emerge. Not a finished methodology, but a working hypothesis clear enough to test with real people.

Because at some point, the questions you still have need evidence rather than more thinking.

So perhaps before asking **“How do I build my coaching business?”**, it's worth asking:

**Where am I starting from? What do I already have, what's still unclear, and what do I actually need to work on next?**

**What are your answers?**

08/04/2026

You can be productive… and completely out of alignment at the same time.

And when that happens, productivity becomes a trap.

It drains your energy. It disconnects you from your work. It slowly removes the meaning from what you’re building. And the more you push, the further you feel from what you actually want.

This is the part people try to skip.

The part where things don’t feel clear. Where you’re not fully sure who you are in this new phase. Where what used to work doesn’t fit anymore — but the new version of you isn’t fully formed yet.

This is where you stop copying, stop performing, and start figuring out what is actually yours.

What you stand for.
What you want to be known for.
What your work really is.

And yes — it’s uncomfortable.

Because you’re not just building a business. You’re becoming someone new.

If you’re in that space right now — doing a lot, but feeling like something is still off — it’s not a productivity problem.

It’s an alignment one.

And this is exactly the work I do.

Helping you make sense of what’s already there, shape your message from within, and build a brand that actually reflects who you are — not just what you think you should be doing.

If you’re ready to stop fixing the surface and start working on what’s underneath, I’m here.