Olga Voncina Brand Strategist for Coaches

10/06/2026

Can I share something I've noticed?

The moment we decide we want more from our lives, something interesting happens.

We assume the hardest part will be figuring out what to do. But usually that's not the hard part. Most people know what they want. They know they need to be more visible, trust themselves more, make the offer, speak up, stop hiding...

The hard part is becoming the kind of person who can hold that new reality.

Because every time we try to grow, we're also leaving behind an old identity: the version of us that played small, stayed safe, and waited for certainty.

And that can feel surprisingly uncomfortable.

I've started to think that growth isn't really about learning something new. It's about staying with the discomfort of becoming someone new.

And honestly, I think that's why so many people feel lonely in the middle of change. Not because they're doing anything wrong, but because there's so much happening on the inside while there's still very little evidence of it on the outside. No real results yet. Not much to show for all the inner work that's taking place.

This has been a big conversation behind the scenes for Rachel Tamilio and me lately. We've been asking ourselves: What kind of space would actually support women through the reality of becoming?

Not the theory.
The reality.
More on that very soon.

Photo: Denis Komen

04/06/2026

Sometimes the reason you still don’t do what you know is not lack of discipline.

It’s that some part of you still doesn’t feel safe becoming the person your next level requires.

We call it procrastination.
Inconsistency.
Self-sabotage.

But often it’s self-protection.

Because knowing and becoming are not the same thing.

You can understand something intellectually and still resist it in practice. Not because you’re incapable, but because embodied change asks for repetition, safety, and integration — not just awareness.

That’s why more content, more insights, and more breakthroughs don’t always create real movement.

Sometimes the missing piece is not more knowledge.

It’s embodiment.

13/05/2026

For the last few weeks, I’ve been exploring how for some people - including me - the block around visibility isn’t actually coming from fear of showing up. It’s coming from a lack of meaningfulness.

When I think about myself, I have this deep need for meaning and feeling connected to what I’m saying before I can speak. And when I don’t, my whole system resists: “This doesn’t feel true enough yet.”

And I think for many highly sensitive people, this can become a real struggle.

They start believing they’re bad at visibility, bad at marketing themselves, inconsistent, procrastinating, lacking discipline… when in reality, most marketing advice teaches performance before connection. And for some nervous systems, that simply doesn’t work for very long.

That’s exactly what Tamilio and I explored in one of the episodes of our new podcast:
Heart Centered & Head Strong.

What it really feels like to build a business and market yourself as a highly sensitive person.

We explored visibility, nervous system overwhelm, emotional congruence, and what happens when women try to build businesses in ways that don’t fit who they are.

This conversation felt very personal. Especially for Rachel, being a highly sensitive and heart-centered person and still being open enough to share her perspective so honestly. I know that felt vulnerable for her.

If marketing, visibility, or showing up online has ever felt heavier than it “should”, this episode is for you.

I’d genuinely love to know if this resonates with your experience too.
https://www.youtube.com/watch?v=vPeyoOrI_XY&list=PLlWYLnJ-IbMvrC0x5fPynRFvKMd7DJcgO&index=1

13/05/2026

https://www.youtube.com/

06/05/2026

It’s so easy to be clever… when I’m working with someone else.

I can spot what’s not working almost instantly. Give me a little context, a bit of research… and I’ll hand you a handful of ideas in no time.
Coaching? Honestly, great business.

But when it comes to me?

Overthinking.
Polishing my website for… let’s just say an embarrassing amount of time. Profiles half-done, scattered, “almost there” for way too long.

I’ve been overthinking how to show up so much…
that I stopped showing up completely.

And it’s not that I don’t have anything to say. Quite the opposite.
I want to share what I’ve learned. I love real conversations with real people. I want to help with real problems.

I’ve just been waiting to say it perfectly.

Because as a brand strategist…
this is how I should show up, right?

Well… apparently not.

So today, I’m keeping it simple.

Behind the scenes, I’ve actually been working on something I’m really excited about. Together with my beautiful friend Rachel Tamilio, we created a podcast: Heart Centered & Head Strong. It’s about the messy middle. Our story… and the stories of midlife women realigning themselves through business, career pivots, and stepping into leadership.

No perfection. Just truth.

The first episode is coming very soon, and I’d love for you to listen when it’s out. I think you’ll feel it.

And today?
I’m breaking the pattern of not showing up.
:-)

08/04/2026

You can be productive… and completely out of alignment at the same time.

And when that happens, productivity becomes a trap.

It drains your energy. It disconnects you from your work. It slowly removes the meaning from what you’re building. And the more you push, the further you feel from what you actually want.

This is the part people try to skip.

The part where things don’t feel clear. Where you’re not fully sure who you are in this new phase. Where what used to work doesn’t fit anymore — but the new version of you isn’t fully formed yet.

This is where you stop copying, stop performing, and start figuring out what is actually yours.

What you stand for.
What you want to be known for.
What your work really is.

And yes — it’s uncomfortable.

Because you’re not just building a business. You’re becoming someone new.

If you’re in that space right now — doing a lot, but feeling like something is still off — it’s not a productivity problem.

It’s an alignment one.

And this is exactly the work I do.

Helping you make sense of what’s already there, shape your message from within, and build a brand that actually reflects who you are — not just what you think you should be doing.

If you’re ready to stop fixing the surface and start working on what’s underneath, I’m here.

18/03/2026

What’s really happening when nothing is working?
Read more: https://wix.to/JN5Lxoa

04/03/2026

Do you ever wish you could communicate like them?

Like your favorite podcaster or teacher you’ve been following for years?

They seem like they could speak or post all the time effortlessly. They always know what to say. Always relevant, meaningful, insightful, potent, valuable. They speak with such fluency you could listen to them for hours. And their written content carries those insights that spark something in you again and again. You find yourself drawn to them, even when you didn’t plan to.

So what’s their secret?

It doesn’t mean they were born entrepreneurs or marketers. It simply means they are speaking from within. They have embodied who they are and what they do. They don’t sit there wondering what they should say next. They say what feels right to say.
And if you’re not there yet? That’s not a problem. It’s a sign that you’re in the process of aligning with what feels right to you. Your purpose. Your mission. Your vision. How you want to do your work. What your field of expertise really is. How you help people. And how to translate all of that into words.

Because when you care about what you’re building, you don’t want to just produce content for the sake of being visible. You don’t want to jump into the sea of average hype that floods the internet. You want to say something that actually matters.

People who lead today have gone through some important steps. They claimed their value. They translated it into words. They learned to communicate not only what they do, but also why it matters and why people should care. And they embodied their presence through messaging clarity, brand confidence, and client attraction.

You can do the same. And I can help you in that process.

You have something important to say. Let’s make sure your people hear it. Let’s build your messaging and visibility without compromising your energy or your values. That’s the foundation. That’s the homework to do.

Are you coming?

Book a call with me:
https://calendly.com/olga-voncina/freecall

18/02/2026

You don’t know what to talk about in your content? Blocked by king-size imposter syndrome? Still don’t feel ready enough, good enough, safe enough? Welcome to the club!

But here’s the deal: we don’t blame ourselves for these behaviors in this club, ok?

We don’t treat inconsistency as failure.
We see it as a sign. We face it. We acknowledge what’s really going on. And we decide to find the root cause. So we can clear it. And move forward. And do what we’re here to do.

Yes, we need messaging and branding that truly represent you and your work.
Yes, we need structure and systems in our business.

But as long as something inside us leads to self-sabotage, we won’t be able to do any of it properly — or consistently.

We need to clear that energetic layer first.

Our biggest block in this work is often ourselves.
We get in our own way.

Why?

Because our energy is still trying to protect us.

But when protection is running your behavior, it dulls your magnetism.
It weakens your presence. Your positioning. Your message. Your visibility.

I believe there’s inner work — energetic work, personal growth — that needs to happen first, so the business can manifest successfully on the outside.

That’s why I keep learning tools like life coaching and Human Design — testing them on myself first, and then bringing them into my work with clients.

You’re invited into this club — where we explore what your inconsistency, imposter syndrome, and struggles are actually trying to tell you.

I truly believe this is the best — and maybe the only — way to build solid foundations for your business: by repositioning it in a way that feels aligned.

Are you coming?

30/01/2026

Something very valuable is comming this Sunday!! Check it out:

Build Your Coaching Business 3.0