XTB500 is high-quality pop-up traffic with an rtb system, Pekna Cesta 19, Bratislava (2026)

13/05/2023

7 Must-Try Keyword Strategies for Winning Campaigns

Building an optimal keyword list is a lot like shopping for the perfect pair of jeans. You can’t expect success right off the bat, but the more you experiment with different varieties, the closer you get to finding the best fit. Maybe you’ll even give that pair of crazy, acid wash cutoffs a shot in a moment of desperation, only to look in the mirror and say, “Damn. I look hot!”

But, back to keywords: The more variations you test in your list of keywords, the better you can optimize your campaigns for success. And, who knows? You just might find that your unexpected, acid-wash-comparable keyword gets the most conversions. The only way to know for sure is by experimenting.

Whether you’re starting a brand new campaign or need to revive one that’s not doing so hot, these strategies can help you choose keywords you may not have thought about testing.

1. Start from scratch

Put on your thinking cap and start listing keywords related to your offer and audience. Think from your audience’s perspective. What keywords are they likely to use that would trigger your ad? This is just an experiment, so don’t be afraid to add a bunch. When you can’t possibly think of another keyword, add them all to a paused campaign to keep them from running. Next, take a look at the keyword volume and recommended bids to narrow down your best bets for success.

2. Add location based keywords

Where is your target audience, geographically? Try adding cities or states to your keyword list, or tack them onto a few existing keywords. Even if “swimsuits Florida” gets fewer impressions than simply “swimsuits,” the former keyword might have a higher conversion rate because it’s targeting a location with hot weather, where people are more likely to swim.

3. Bid on the competition

You certainly want to bid on your own brand name and the products you sell, but what about your competitors’ products and brand names? It might seem like a dirty trick, but it’s pretty common for advertisers to use names of similar brands and products in campaign keyword lists. Doing so can help get your ad targeted exposure while diverting traffic from the big guys. Just be mindful of any dynamic keyword insertion (DKI) you have implemented in your ad copy or landing page. Using a competitor’s brand or product name can not only get you into trouble, but can also mislead your audience, which can lower your conversion rate as a result.

4. SKU it up

If you’re selling a product, you probably have keywords related to your product. Maybe you even have keywords related to your competitors’ products. But have you considered adding product SKU numbers? SKU numbers can be highly targeted for quality traffic because they represent specific products. A single SKU number as a keyword may not get a whole lot of volume, but in bulk you could really clean house when it comes to ROI.

5. Mix up your match types

Depending on your traffic platform and ad solution, you may have the option to choose different match types for your keyword phrases. While we wouldn’t recommend choosing match types willy-nilly, a little experimentation can help you optimize keywords to perform their best. A good technique is broadening the match type on low volume keywords with high conversion rates, and tightening the match type on high volume keywords with low conversion rates

6. Experiment with long tail vs. short tail

Long tail and short tail keywords both have their pros and cons, but the long and short of it is this: Long-tail keywords can be highly targeted with less competition, but often have lower volume. Short-tail keywords are usually more general with more competition and higher volume. A good strategy is choosing the most relevant long tail keywords (bonus if it gets a decent amount of volume, and double bonus if the recommended bid is low!) and testing a few of the most relevant short tail keywords–especially any with high volume and low recommended bids.

7. Get descriptive

Adding adjectives to your keywords can give your campaign a competitive advantage. Let’s say you’re selling used cars. Awesome! There’s a huge market for that. But there are also a lot of used cars on the market, and you don’t want your ad getting lost among your competitors. Instead of–or, in addition to–banking on “used cars” as your money-making keyword (which will likely have very competitive bids) try adding a descriptive word to your keyword phrase, like “cheap used cars” or “used sports cars.” Not only is the more descriptive keyword likely to have a lower recommended bid, but it will also stand out and appeal to a more targeted audience.

02/10/2022

Where Did My Traffic Go?!: Troubleshooting Campaign Volume Drops

But a drop (or even complete stop) in traffic isn’t always the end of the world, and the quicker you can figure out what caused it, the quicker you’ll be back on track.

Let’s put on our detective hats and run through a list of possible reasons for your digital ad campaign’s loss of traffic:

1. Are your report filters correct?

Sometimes on a foggy Monday morning, you won’t realize that you’re looking at the wrong date range or have report settings applied that are segmenting your data. Double check all the filters on your report before you panic to make sure you’re looking at the data you think you’re looking at.

2. Are your campaign settings on point?

Have you accidentally paused or archived your campaign? Did your campaign reach its end date? Has it reached its budget cap? Do you need to fund your account? Is your campaign scheduled to run during the time frame you’re analyzing, or are your dayparting settings restricting views during that time? (TIP: Don’t forget about time zone variations!) Dig deep into your ad groups and creatives to pinpont any that might have restrictive settings.

3. Are you looking at a statistically significant amount of data?

Before you sound the alarm and round up the emergency troops, make sure you’re looking at a statistically significant data set. A drop in traffic during an hour, day, or even week or month, isn’t always a red flag. It takes time to collect enough data to measure trends, especially if your campaign doesn’t average a whole lot of views per day.

Look at 30-day and 12-month rolling averages for the campaign in question to get a better idea of whether the downward trend is legitimate.

4. Are you comparing your data to a similar set?

Okay, so you’re measuring a significant amount of data and something’s still fishy. Now’s a good time to compare your data to a similar set to see if it’s trending normally. Look at your data from this time last week, month, and year. Did you see a similar drop in views? If so, pinpoint what you were promoting during that time, keeping your target demographic in mind. If, for example, you’re running an ad for winter coats year-round in New York City, you might realize that campaign’s traffic drops every spring because fewer people are seeking your product and finding your ad.

5. Did you recently make a change to your campaign?

Testing and optimization, when done correctly, should cause your volume (and impressions, conversions, etc) to fluctuate. If it didn’t, you wouldn’t know which campaign changes to make and which to revert. Look through your log of campaign changes (If you aren’t keeping one now, it’s a good time to start!). Any new caps or targets you’ve set could be constricting your volume.

Traffic drops happen to the best of us, and every ad platform has its own nuances. The tips above are general enough to apply to any platform, including XTB500’s. If you’re already an advertiser with us, you can rest assured that someone is on hand to provide one-on-one campaign optimization advice and troubleshooting support at your convenience. If you’re not already advertising with us, what are you waiting for?

07/01/2022

Bid smartly on XTB500 Platform and increase your ROI!

Utilize our smart bid feature. Smart bids are a great way to gauge how much you have to bid to be competitive and win impressions. Smart bids are the system’s recommended bid for optimal volume without overbidding. They’re listed in the status column of your targets dashboard. You can update your targets to their smart bids in bulk or individually.

Experiment with the bid graph tool. Included with our smart bid feature is a bid graph tool which is an interactive graph for estimating bid competition and measuring volume by bid. The blue line represents competing bids, and dragging the bar calculates the bid you need for the amount of traffic you want.

Choose the appropriate delivery speed. Delivery speed is one of our newest features. You can choose between two different traffic delivery speeds: paced speed or express speed. Want the delivery of ads spread throughout the day? Used paced speed which works with your dayparting schedule and daily budget to spread spend evenly.

12/09/2021

Bare Essentials of an Optimized PPC Landing Page

Getting clicks is only half the battle in a successful PPC campaign. If your offer’s landing page isn’t optimized, you’re missing out on potential conversions. You’re paying for each click, so you definitely want to maximize your opportunity for ROI with a compelling (and functioning) landing page.

The good news is, you don’t have to spend a whole lot of time optimizing your landing page. As long as you have the following bases covered, you’re a step ahead of the game.

05/10/2020

Why the Digital Advertising Industry is Thriving

Comcast-owned Strata Marketing recently conducted a survey that sheds some insight into ad agencies’ projected growth in 2020.

Their findings show, when it comes to marketing and advertising, traditional companies are becoming more inclined to open their arms (and wallets) to digital. According to the survey, “81% of agencies are more interested in digital advertising than a year ago.” Not only are companies garnering interest in digital ads, but 66% of them say they’re less interested in print advertising than they were last year.

This isn’t exactly a shock. Digital advertising has been on the rise and is expected to account for 30% of total ad spend this year, yet many traditional companies are just starting to recognize that investing in digital advertising is crucial to their future success.

With the digital advertising industry booming, ad agencies have an optimistic outlook for 2020. 53% report that their businesses are growing, and 45% plan to hire more employees.

“Ad agencies are expecting to see larger budgets from their clients along with increased demand for digital.” says Strata President, Joy Baer. The numbers back up her statement: 35% of the polled agencies report increased client budgets compared to last year–a 50% lift from two years ago.

02/05/2020

5 Things To Know About Networking (In Real Life)

Whether you’re looking for new business, friendship, or your next big gig, networking should be a part of your social routine.

Sure, it can be intimidating. Some fear that networking will make them seem like a ruthless self-promoter. Let go of that anxiety. That won’t be the case unless you talk about yourself incessantly (please don’t do that!).

At some point in your networking journey, you will find yourself in a room full of complete strangers. Try to remember that they’re in attendance for the same reason you are: to meet new people.

Here are five things to know about networking:

1. Networking can help you establish long-lasting professional and personal relationships. Forging professional connections is a wonderful thing, but I’ve also met some of my closest friends at networking events. Years later, we’re venting and sharing ideas with one another.

2. Give to your network. Nobody likes a contact hoarder. Be generous with your advice and connections. Members of your network will reciprocate.

3. Don’t network without an agenda. Before you register or buy a ticket to an event, see who’s going. Make a point to seek out three to five people you’d like to specifically connect with. Do your research. Chat with other attendees along the way.

4. Networking is not just for job-seekers. Socializing makes you and your organization stand out. Use social opportunities to talk up your company and recruit new hires. Industry events can even be a great way to connect with your colleagues.

5. Remember to follow up. Don’t let business cards just sit in your wallet. Send a short note the next day, letting new connections know how nice it was to meet them.

Building a network takes time. Be patient. Challenge yourself to go to two events each month, and watch how quickly your network expands.

12/02/2020

12 Acronyms Affiliate Marketers Need to Know

To somebody new to the affiliate space, reading that sentence could be like reading a foreign language. Acronyms, while often helpful, can sometimes lead to confused communication (and a Google search on the sly). That’s why it’s important to stay up-to-date with the latest industry terminology, and subsequent shorthand, to ensure you understand and are aware of everything that could impact your business.

There are new people are joining the world of affiliate marketing everyday, and, for those without prior advertising or marketing experience, there can be a significant learning curve. That’s why we compiled a list of the most important acronyms you need to know when first venturing into the world of affiliate marketing.

ROI – Return on Investment (return/cost)
What it is: A measure of profitability that compares what you’re spending to what you’re earning.

Why it matters: Optimizing for a greater ROI means you’ll make more money. You never want a negative ROI, because that means you’re losing money.

CPC – Cost Per Click (cost/clicks)
What it is: How much you pay each time someone clicks your ad, determined by the bid you place. This is the same thing as PPC (pay per click).

Why it matters: In general, you want this cost to be low. However, if your CPC is too low, you may need to bid more competitively to increase volume, especially for keywords or targets that convert well.

CPV – Cost Per View (cost/views)
What it is: How much you pay for each impression to your landing page or for each video view, determined by the bid you place. With CPV, you pay per one impression as opposed to CPM, where you pay per thousand impressions. This is the same thing as PPV (pay per view).

Why it matters: Similar to CPC, you want this cost to be low, but bids for high-performing keywords and targets should be competitive.

CPM – Cost Per Mille (cost/[total impressions/1,000])
What it is: How much you pay when 1,000 people see your ad, determined by the bid you place. (Fun fact: Mille means 1,000 in Latin).

Why it matters: Like CPC and CPV, you want your CPMs to be low enough to cut down on spend, but competitive for keywords that convert well.

CTR – Click-Through Rate (clicks/impressions)
What it is: CTR is the percent of people who click your ad. You can measure CTR for an ad, keyword or target, and an entire campaign.

Why it matters: CTR is a good measure of engagement and relevancy. A keyword with a low CTR suggests your ad or offer isn’t particularly relevant to the keyword. Similarly, an ad with a low CTR may not be engaging enough to entice someone to click. While a higher CTR often correlates with higher conversion rates, that isn’t always the case. When you’ve got high CTRs on a CPC campaign that isn’t converting, it’s a red flag.

CR% – Conversion Rate (clicks or impressions/conversions)
What it is: A conversion refers to when somebody does what you want them to do. Example: You want people to sign up for a company newsletter. CR% refers to how many people could have signed up for a newsletter divided by how many people actually signed up for a newsletter.

Why it matters: Aside from ROI, this is arguably the most important metric for an affiliate marketer to optimize. When someone converts on your offer, you earn revenue. Revenue is good, so in theory, you want a higher conversion rate. However, if you’re spending more than you’re earning to increase your CR%, your ROI will suffer. Like CTR, you can look at CR% to gauge how relevant and engaging a keyword or ad is in relation to your offer. Ads and landing pages with high CR% are engaging enough for someone to convert.

CPL/CPA – Cost Per Lead or Action (cost/conversion)
What it is: How much you pay when someone signs up for whatever you’re promoting, determined by the bid you place. Typically, lead-generation offers use CPL/CPA pricing models.

Why it matters: When someone converts on your lead-generation offer by signing up for a service or performing some other specific action, you make a profit. Lower bids mean you’re spending less, but you’ll sometimes need to bid higher to get the volume you need for acquiring leads. Like the other pricing models, (CPC, CPV, and CPM), bidding for the best ROI is a balancing game.

CRO – Conversion Rate Optimization
What it is: Making changes to your campaign in an effort to increase CR%. While there are countless CRO strategies you can employ, there’s no one right way to do this, which is why some campaigns succeed and others fail. You could, for example, pause keywords that don’t convert well and increase bids for keywords with higher CR%s, or test two different landing pages to see which converts better.

Why it matters: Getting conversions, and subsequently increasing ROI, is the whole point of affiliate marketing. Continuously analyzing performance data for insights and testing changes to your campaign will help you make informed decisions when you optimize.

CTA – Call to Action
What it is: A compelling phrase, usually with an imperative verb, instructing the desired action (for example, “Download Now” or “Sign Up Today!”). You’ll usually find CTAs on ads and landing pages.

Why it matters: A clear CTA tells your audience exactly what to do next, leading them down the funnel toward conversion. It’s a good idea to test CTA variations to identify which convert best.

LP – Landing Page
What it is: A page that promotes your offer. When someone clicks your ad, the link opens your landing page. Linking an ad to a specific landing page is better than linking to a homepage. For example, an ad for women’s boots that links to an online store’s homepage can be more confusing than linking the ad to a page with an assortment of women’s boots.

Why it matters: Landing pages have a lot of room for optimization. You can tweak the look and feel, language, content, and more to optimize for conversion. The more you test and optimize your landing page, the more you can increase your CR%.

RON – Run-of-Network
What it is: Targeting all sites in a network to get traffic at a lower cost. When cheap volume takes priority over where your ad is shown, you should consider a RON campaign.

Why it matters: Depending on the goal of your campaign, you may just need eyeballs on your offer. Maybe you’re trying to improve brand awareness across the board, or run your ads across the web to identify the best places to reach with your target demographic.

RTB – Real-Time Bidding
What it is: Connecting supply (areas your ad can be shown) and demand (your ad) in a real-time auction. When someone visits a website that could potentially show an ad, an RTB platform can select the ad to display on the page in real-time. Affiliate marketers set bids for impressions on the sites they want their ad to be shown, and the RTB platform hosting the auction selects the winning ad based on the bid price.

Why it matters: RTB is an efficient way to match ads with inventory. As an affiliate marketer, you can adjust your bids based on the competition to get more volume on sites that convert well.

17/10/2019

Dear clients! We remind you of a discount (-30%) on traffic for residents of the UK (only in October) when paying via PayPal!

26/06/2019

New to Traffic Platform: Getting Data Into Your Tracking Platform Is Easier Than Ever

When it comes to measuring and analyzing campaign performance, affiliate marketing professionals rely on third-party tracking platforms like Voluum or CPVLab. To capture and pass Traffic Platform campaign data to one of these platforms, we provide a suite of tracking macros that advertisers can tack onto their landing page URLs.

Because so many of our advertisers use third-party tracking platforms to measure Traffic Platform campaigns, we released a new tool that seamlessly adds and removes macros from multiple URLs at a time.

Now, it takes just a few seconds to set up tracking URLs that capture and pass all kinds of data to your tracking platform—like the bid or target that won the impression, user’s location, referring domain, and more! You can even add custom parameters to track whatever data you want.

14/01/2019

10 Life-Changing Quotes From The Forbes

The Forbes Under 30 Summit rolled into Philadelphia Sunday afternoon for three mind opening days of keynotes, panels, breakouts and pitch contents. Here are some important takeaways from the conference.

1. “You’ll get knocked down over and over and over again, and you get back up.”
-Elizabeth Holmes, Founder & Chief Executive Officer, Theranos

2. “Learn to shut out the noise and curate personal metrics.”
-Eden Full, Founder & Chief Executive Officer, SunSaluter

3. “Having imperfectness is your perfect. It’s about the journey not the destination.”
– Alex Morgan,Portland Thorns & U.S. Women’s National Soccer Team

4. “You shouldn’t be different to be different. Be different because it does a better job to reach your goals.”
-Vivek Ramaswamy, Founder & Chief Executive Officer, Axovant

5. “You’re not going to be bored if you find something you love and you practice every day.”
– Michelle Phan, YouTube Personality; Founder, ipsy

6. “When failure meets opportunity, you have another opportunity to succeed.”
– Julie Johnston, Chicago Red Stars & U.S. Women’s National Soccer Team

7. “Strive to solve a problem not start a business.”
– Josh Kopelman, Partner, First Round Capital

8. “Our friendship and business relationship are built on the same pillars: respect and acceptance.”
– Gabe Blanchet, Co-Founder, Grove Labs

9. “Startup is in your head. It’s not your incorporation date.”
– Aaron Levie Co-Founder and Chief Executive Officer, Box

10. “Too often we judge ourselves by the outcome, rather than the intention and effort.”
– Dr. Amit Sood, Director, Mind-Body Medicine Initiative & Professor of Medicine, Mayo Clinic

XTB500 is high-quality pop-up traffic with an rtb system

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