Dan S. Kennedy, one of the greatest direct marketers of our era, once said
In order to acquire customers, you need to promote your business. That would cost you something. This is called “Cost of acquisition”
If we use cost of acquisition as a criteria, we can generally divide business into 2 groups
👉 Group 1 : Business that has some portion of cost of acquisition
How much these business can pay to acquire customer depends on how great they do with their cost of production
You see, Price - COG (Cost of good sold) = Gross Profit
If you have big Gross Profit, you can spend more to attract customers
So, sizing is very important to his group of business
If you have a huge company, you have an economy of scale. You can source ingredients with low price, buy a high capacity machine, manufacture tons of outcomes by setting every process once Etc.
For this group of business, there is an extremely high “Barrier of Entry” because no matter what industry we are talking about, there will always be big players.
Moreover, “Barrier of Growth” is even higher.
When you enter the market and survive, you begin to be famous and you are looking to scale yourself up, big companies will use their sizing advantage to press you down the ground because like Dan said
“Business that can spend the most to acquire customer, WINS”
Is this the path for your business?
👉 Group 2 : Business that 99.99% of the cost is for customer acquisition
That’s right! There is almost ZERO or NO production cost.
This kind of business allows you to focus solely on acquiring customers.
And since we have internet, you can gain more customers from anywhere in the world no matter where you are
All you have to do is just “CLICK”
And this page “Income in click” is all about making money by creating businesses that are categorized as group 2 ✌
If you are like me who believe in making passive income online, follow this page.
We will reach that goal together 🤝
MAY THE SUCCESS BE WITH YOU
Pond at Incomeinclick
