Zanobe

Zanobe We help brands grow their digital presence through Performance Marketing tactics and AI-powered SaaS.

24/06/2026

Travel isn't just generating clicks. It's outperforming most industries on Meta.

In 2025, the travel sector achieved a 2.76% Facebook CTR, ranking among the top three industries for engagement, behind only Shopping, Collectibles & Gifts, and Sports & Recreation.

The takeaway for hotels isn't that demand exists, but that travelers are actively engaging with the right content.

Strong offers, compelling visuals, and audience-first creative continue to earn attention in increasingly competitive feeds.

How does your property's CTR compare to the industry benchmark?

22/06/2026

Travel CPMs on Meta average $10.74. The global benchmark is $19.81.

Travel is still one of the cheapest verticals to reach on Meta. When hotels say "paid social doesn't work for us," the issue is usually bad creative or broken targeting, not the economics. The auction is working in your favor.

If your CPMs are running above $15, the problem is almost always creative.

19/06/2026

Instagram Stories and Reels typically cost 25-40% less to reach the same audience than Feed placements.

This is a direct reflection of where attention has shifted. Hotels still allocating the majority of creative and budget toward Feed placements may be paying a premium to appear in formats guests spend less time engaging with. Lower CPMs create more opportunities to test, learn, and scale without increasing spend.

How much of your Meta budget is currently optimized for Stories and Reels?

17/06/2026

Advantage+ campaigns deliver 9% lower cost per action.

Meta's automation has stopped being optional. Hotels still running fully manual campaigns against Advantage+ competitors are paying a tax on every booking, and that efficiency gap compounds across the year.

Have you tested Advantage+ against your manual campaigns in the last 90 days?

15/06/2026

US travel makes up just 2.6% of digital ad spend: about $6.8B.

Travel is heavily under-indexed in digital relative to its share of consumer wallet.

Hotels investing aggressively right now are buying attention in an auction that's still cheaper than it should be, and that window won't stay open forever.

Is your digital spend keeping pace with how much of your guests' decision happens online?

12/06/2026

Meta reports 22% higher ROAS when advertisers use Advantage+ creative.

Creative automation is narrowing the gap between teams with massive production budgets and teams without.

Hotels that feed Advantage+ a strong creative library are seeing returns that used to take an in-house studio to produce.

How many creative variants is your hotel currently running through Advantage+?

Hotels earn $5.78 in earned media value for every $1 spent on influencer marketing.This outpaces paid search and crushes...
08/06/2026

Hotels earn $5.78 in earned media value for every $1 spent on influencer marketing.

This outpaces paid search and crushes display. The catch: it only works when the creator is genuinely matched to your audience and the content is actually amplified after publication.

What is your earned media value tracking system?

Average Google Ads CTR in 2025: 6.66%.High-intent travellers click. They have already decided to book: the only question...
01/06/2026

Average Google Ads CTR in 2025: 6.66%.

High-intent travellers click. They have already decided to book: the only question is who they book with. Properties not running paid search are watching that intent flow straight to the OTAs.

Is your CTR above benchmark? Reply with yours.

57% of travellers begin their hotel search on Google.If your property does not appear in the first three results, the OT...
25/05/2026

57% of travellers begin their hotel search on Google.

If your property does not appear in the first three results, the OTA wins by default. Search visibility is no longer optional. It is the foundation of every direct booking strategy.

When did you last audit your Google footprint?

Reels deliver a 2.7% engagement rate, this is nearly double carousels (1.4%) and static images (1.3%).The Instagram algo...
22/05/2026

Reels deliver a 2.7% engagement rate, this is nearly double carousels (1.4%) and static images (1.3%).

The Instagram algorithm is doing the work for you. Hotels still posting only photo grids are leaving organic reach on the table.

What is your Reels-to-static ratio this quarter?

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