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ROIgrower

I'm Will, a Paid Media professional with proven achievements in growth marketing. I help businesses grow through paid advertising.

I work remotely for companies worldwide.

01/10/2021

📝 Note to self: Don't mention the cookie changes around Sesame Street..

29/09/2021

✨New Instagram ad placement. ✨

Facebook recently launched a new ad placement in the Instagram Shop tab. A great opportunity to get in front of consumers who are already in a "shopping" mind set.

👉 Check the comments to see how to find it.

29/09/2021

Use Facebook custom audiences and 'kill it' like a pro. 💪

Facebook Custom Audiences is a great tool you can use to generate more qualified leads at a lower cost for your business. You can do this by retargeting those who have previously shown interest in your business but did not make a purchase.

27/09/2021

My work explained simply. 😁

26/09/2021

The essentials for an effective ad copy. 📝

04/08/2021

If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey stages into account.

The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at the right time.

30/07/2021

Starting in September 2021, Google Ads will have a new 3-strikes policy for accounts that repeatedly violate ad policies. Will this be the next marketer's headache? 🤔

Policy details: https://support.google.com/google-ads/answer/10957124

30/07/2021

My 3 favourite weapons for advertising. 🚀🎯

So which one is best? It really depends on your business and goals to determine the best ad platform. However, Google has given me the most stable results for most of my clients.