Shake & Bake Studio

Name: Shake & Bake Studio
Address: No. 102 1st floor, 55A, 33 Space Pradipat, Bangkok, 10400, TH
Telephone: +66812073210
Price range: ££

Shake & Bake Studio is a Bangkok based design studio that creates identities, illustration, books an

02/04/2026

A visual identity project we delivered last month — a new identity for .of.th , the renowned online media focusing on architecture, art, design, culture, and people around the world.

Clean, refined, humble, and fresh define the tone. From a crafted circle symbol to a new colour palette, from a family of loopless Thai typefaces to an unexpected business card, every element is considered as part of a wider system. The art direction extends this language across formats, allowing the identity to move fluidly between disciplines and scales.

30/03/2026

Throwback to 2019. We designed Guidelines for the Regulatory Frameworks of Intelligent Transport Systems in Asia and the Pacific — an ESCAP publication that turns complexity into flow, layering data, timelines, and policy into a structure that feels navigable rather than dense.

Each chapter works as a stage, marked by a distinct colour system that guides the reader across scales — from regional overviews to granular case studies. Diagrams aren’t simply placed; they are staged — given room to breathe and a moment to speak, gently slowing the rhythm of reading when it matters.

08/03/2026

A packaging design for a new ACV+ product line — an Apple Cider Vinegar hand wash. is a probiotic supplement brand centred around apple cider vinegar as its core focus. This year the brand introduces a new range, expanding into everyday essentials.

The concept is “too hot to be true.” A hot colour palette, condensed bold sans serif, and an abstract gradient background set the tone, creating a look that is simple, striking, and easy to spot on shelf. For those curious about detoxing their hands with apple cider vinegar, this is one way to try it.

05/02/2026

This A2 poster and folded A5 leaflet were designed for (In)visible Presence, the first exhibition at One side of the A2 poster presents Lotus Sound by Montien Boonma (1953–2000). The installation shown here is the version realised in the final year of the artist’s life. The exhibition also brings together an extensive presentation of Boonma’s work not seen since 2000.

The A2 poster folds into an A5 leaflet, which includes a selection of works from the exhibition. The leaflet is available in two editions, Thai and English, and can be collected at the ticket reception at dib Bangkok. (In)visible Presence marks our first collaboration with The exhibition is on view until 3 August this year.

07/01/2026

Our first collaboration with : exhibition graphics for the first show at , (In)visible Presence. The exhibition brings together 80 works by 40 contemporary artists, many of whom are showing in Thailand for the first time. Through sound, scent, light, and unconventional materials, the works allow us to sense what cannot be seen.

We developed this project closely with Studio Dialogue and crafted it together with dib’s curatorial team. Precision and accuracy are fundamental here, where careful attention to detail and a high level of dedication is visibly invisible. The design—both key visual and exhibition graphics—was intentionally restrained. Typography needed to stay quiet: almost invisible, yet clearly visible and readable. This became the core challenge—translating exhibition texts into a typographic system that makes sense, feels consistent, and supports the curatorial vision without standing in the way.

02/01/2026

This year, moved to a new spot near Wat Mangkon (Leng Noei Yi), Chinatown, Bangkok. To mark this new chapter, they asked Shake & Bake Studio to work on a refreshed visual identity, across both digital and tangibles. We worked closely with ’s owner on every stuff—from dynamic logos and signage to delivery boxes and the brand tagline. A real collaboration with someone who’s genuinely into contemporary Thai-Chinese culture, in both design and food.

26/12/2025

Lhaosiixth comes from the Teochew word “Lhaosik,” meaning an honest, harmless person. The name reflects the brand’s belief in sincerity and fairness. It combines “Lhao,” referring to Chinese restaurant cuisine, with “sixth,” as the founder is the sixth child in his family. The double “ii” was added to balance the name visually.

Lhaosiixth is a delivery-first Chinese food shop built on a Teochew family recipe passed down from the founder’s mother, who has been cooking for her family for decades. When her sixth son started the brand, the focus was clear: share home-style flavours through delivery and takeaway. The small shophouse is designed for rider pick-ups, with no dine-in seating. Their overflowing crab spring rolls are her signature dish and the brand’s most popular menu item.

This year, Lhaosiixth moved to a new location near Wat Mangkon (Leng Noei Yi). To mark this new chapter, they asked us at Shake & Bake Studio to create a new visual identity across both digital and on-ground applications, which we closely developed and crafted together over the past one to two months.

10/11/2025

This is our latest rebranding project for Sip, a neighbourhood café located opposite our studio. Together with the owner, we set out to give the place a warmer and more approachable personality—relaxed, friendly, and far from corporate. The new identity features rounded typefaces, doodle-style illustrations, and a handwritten logotype, with a mostly white colour palette accented by small touches of red, yellow, and blue in the illustrations.

23/09/2025

We crafted the numbers 1995–2025 as the foundation of the chapel, following its circular plan with no other lettering besides the digits themselves. From the 30th logo, we carried the same approach onto the kit numbers — custom drawn to fit the proportions and spacing of the shirt, while keeping legibility and readability intact.

design

22/09/2025

A logo and numerical design for BCC 143 Football’s 30th Anniversary (1995–2025). This project extends the symbol we designed a few years ago, adding the number set below to mark the years 1995–2025. For this 30th anniversary kit, we selected Queering Bold — a display typeface by Adam Naccarato inspired by protest posters, q***r publications, and underground LGBTQIA+ paraphernalia.

design

31/07/2025

“Love Wins. War Loses.”
A poster series we submitted to an international annual poster event last month.

This series was designed for anyone who dares to believe that love is stronger than war — and that human differences, whether political, cultural, or gendered, are not causes for conflict, but invitations to connect.

In 2025, as Thailand legalises marriage equality, this work asks: what if the world followed love instead of power?

Love is not binary.
Neither is peace.

21/07/2025

A selected visual identity direction for LIT8.
This version highlights the movement within the number 8 — a form that shifts into an infinity loop. The idea followed the founder’s original brief: a sense of motion, continuity, and limitless potential, while also playing on the meaning of “lit” — something bright, alive, and switched on.

The colour palette is deliberately minimal — fluorescent green, black, white, and a gradient that transitions from dark to light. It’s a visual metaphor for clarity and transformation: from darkness, through insight, toward enlightenment.

design