26/09/2018
Website Structured data:
Stand out in the search results with rich snippets.
Enable Google to highlight your search result in new ways.
Implement Schema.org code for you.
Avoid technical mistakes that hurt your site.
Make your website stand out in the search results with rich snippets.
Move forward where your competition stops.
Do you want rich snippets? If so, you need structured data on your site. Structured data is a way of directly communicating with search engines. By using Schema.org you can tell search engines what your site or page is about. Search engines no longer have to guess whether a product listing is a product listing, you can now tell them it is. By doing this, you enable Google to highlight your site in new ways. Rich snippets greatly enhance the chance someone clicks on your link.
Take a recipe, for instance. A recipe consists of, among other things, ingredients, preparation instructions, cooking time and calories. There might even be reviews on your site by cooks that used your recipe. You can show all this information in the search results if you add recipe structured data to your recipe page. The same goes for job listings, restaurant information, movie times, articles and much, much more.
It used to be fairly hard to understand and add structured data. These days, however, it is a lot simpler, thanks in part to JSON-LD and a multitude of helpful tools and resources. In our view, though, it is not simple enough. We would like everyone to enjoy the benefits of rich snippets and other rich snippets provide. We went back to the drawing board to offer you the first ever course on structured data that’s easy to understand and gives results that you can actively use.
1. What is structured data?
Introduce you to structured data. Find out what it is and how it influences search rankings. The most common data types to introduce Schema.org and its most valuable types. See how Google does with structured data and can understand the concepts of Schema.org, structured data markup, rich snippets and JSON-LD.
2. Implementing Schema.org with JSON-LD
All about JSON-LD and is key to understanding how to implement structured data. In this part, Code in a way that even newcomers can understand. How to explain what JSON-LD is and why we use it. Understand the syntax of JSON-LD and, of course, how to implement JSON-LD on your site. In addition, Create JSON-LD by copying and adapting code. Alternative implementation tools for JSON-LD and show how to use Google Tag Manager to get the code on your site.
3. Practical use of structured data
Try a couple of tools which can help you optimize your use of structured data. For instance, Use Google Search Console and Google Data Highlighter when implementing structured data. In addition, Make it easier to implement structured data.