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Website Structured data:Stand out in the search results with rich snippets.Enable Google to highlight your search result...
26/09/2018

Website Structured data:
Stand out in the search results with rich snippets.
Enable Google to highlight your search result in new ways.
Implement Schema.org code for you.
Avoid technical mistakes that hurt your site.
Make your website stand out in the search results with rich snippets.
Move forward where your competition stops.

Do you want rich snippets? If so, you need structured data on your site. Structured data is a way of directly communicating with search engines. By using Schema.org you can tell search engines what your site or page is about. Search engines no longer have to guess whether a product listing is a product listing, you can now tell them it is. By doing this, you enable Google to highlight your site in new ways. Rich snippets greatly enhance the chance someone clicks on your link.

Take a recipe, for instance. A recipe consists of, among other things, ingredients, preparation instructions, cooking time and calories. There might even be reviews on your site by cooks that used your recipe. You can show all this information in the search results if you add recipe structured data to your recipe page. The same goes for job listings, restaurant information, movie times, articles and much, much more.

It used to be fairly hard to understand and add structured data. These days, however, it is a lot simpler, thanks in part to JSON-LD and a multitude of helpful tools and resources. In our view, though, it is not simple enough. We would like everyone to enjoy the benefits of rich snippets and other rich snippets provide. We went back to the drawing board to offer you the first ever course on structured data that’s easy to understand and gives results that you can actively use.

1. What is structured data?

Introduce you to structured data. Find out what it is and how it influences search rankings. The most common data types to introduce Schema.org and its most valuable types. See how Google does with structured data and can understand the concepts of Schema.org, structured data markup, rich snippets and JSON-LD.

2. Implementing Schema.org with JSON-LD

All about JSON-LD and is key to understanding how to implement structured data. In this part, Code in a way that even newcomers can understand. How to explain what JSON-LD is and why we use it. Understand the syntax of JSON-LD and, of course, how to implement JSON-LD on your site. In addition, Create JSON-LD by copying and adapting code. Alternative implementation tools for JSON-LD and show how to use Google Tag Manager to get the code on your site.

3. Practical use of structured data

Try a couple of tools which can help you optimize your use of structured data. For instance, Use Google Search Console and Google Data Highlighter when implementing structured data. In addition, Make it easier to implement structured data.

Basic we start your front end SEO as -1. Set up a Google My Business profile2. Make your site mobile friendly with Accel...
12/03/2018

Basic we start your front end SEO as -
1. Set up a Google My Business profile
2. Make your site mobile friendly with Accelerate Mobile Pages (AMP)
3. Understand your online audience
4. Optimize your homepage meta description
5. Research keywords and competitors
6. Make your site load faster
7. Keep an eye on your back-links

07/09/2017

Well played google... well played...I know you want to google "Owner of the Jets"... I did. 🏈

Consider RankBrain’s AlgorithmsThe significance of technology appears to have subtly increased to a great degree over th...
22/08/2017

Consider RankBrain’s Algorithms

The significance of technology appears to have subtly increased to a great degree over the years. Google’s RankBrain is an example of an algorithm has been making waves on the issue of search traffic and rankings.

So how does Google do it? The larger category of technology is called artificial intelligence, coding computer to perform tasks that only humans normally handle. But with the arrival of a type of artificial learning called machine learning, RankBrain has certain elements that are capable of rewriting their own software to get better at ranking the most relevant sites.

The real impact of RankBrain manifests in its ability to interpret human meaning (in searches) to an extent: “RankBrain is designed to better understand the meaning behind the words a person uses and types into his or her search engine because 15% of queries per day had never been seen by Google” (Broadbent, 2017).

With the powerful machine learning technologies guiding SEO and the calculations behind the rankings of site relevance, focusing and studying up on the latest SEO trends across popular platforms has never been more important.

Keep updated with SEO, Like our page and follow us.
If you find something in your website is missing, What you should do? Simple, get in touch with us. We can help you to reach the right customers to lead more sales.

Do search results matters to you? Yes, then know its history to evaluate from past and predict the  .  in Brief
16/05/2017

Do search results matters to you? Yes, then know its history to evaluate from past and predict the .

in Brief

07/12/2016

Let's Google Talk to You...

17/10/2016

How to Target your website to rank on Baidu ? |

✸ Content SEO

☆ Language: Everything needs to be in simplified Chinese: title tags, meta data, and content. Avoid roman characters, except in URL where preference is given to page names written in Pinyin (Chinese words written in Roman characters).

☆ Content: Ensure all is unique, as duplicate content is penalized even more than what is seen with Google. It is not uncommon for other sites to copy your content word for word, so make it a habit to check for this regularly. Baidu also values content quality very highly, so each page should have at least 300 words of unique content.

☆ Meta descriptions and keywords: Baidu, unlike most other search engines, still places a high value on meta descriptions and meta keywords, so make sure these are filled out.

☆ Off-site SEO: Although they have improved in this area recently, Baidu has still been significantly behind Google in terms of evaluating inbound links. They have historically placed a higher value on quantity rather than quality in terms of inbound links, and as a result it has been possible to increase rankings through link building schemes. Expect improvement in this area, but inbound links will still continue to be valued highly.

☆ Java, flash and iFrames: Keep your content in HTML, Baidu does not do well with java or flash and does not crawl within iFrames. Also important to keep in mind if your menu structure is java based, where having navigational links in the footer may be a solution.

✸ Technical SEO

☆ Simple structures: The crawling power of Baidu is not as sophisticated as Google yet, and as a result it favors simpler, flat-structured sites without too many clicks to get to the content.
Page load speed: As is known with Google, Baidu also places a high value on the page load speed of your site. Having your website hosted outside of China however will put you at a natural disadvantage, as the Great Firewall will significantly reduce the load speed. Using CDNs or even finding a way to host locally (see the legal section below) can help.

☆ Image ALT attribute: Baidu only ranks images based on the ALT attribute, so make sure all images have these in Chinese.
Anchor text: Anchor text on links, internal and external, carry a high importance. Make sure all internal links have anchor texts, and if possible get external links to do the same.

☆ Local domain: Baidu will prioritize locally hosted .cn/.com.cn websites the highest, then non-local .cn/.com.cn, and lastly all others. So even if it is not possible to host your website locally in China, it is highly recommendable to at least use a Chinese domain suffix.

✸ Legal issues

☆ Locally hosted website: If you want to host your website locally in China, and gain the advantage of higher page load speed and preference in ranking, you need to obtain an (Internet Content Publishing) license. This is basically a license plate for your website, and it is only given to local companies (non-foreign owned) – even if your company is foreign-owned, there are options of renting an ICP license from a local provider. Most FX brokers are not eligible for this, as selling financial services would definitely not be approved – some have succeeded with content-only sites though.

☆ Censorship: Censorship is quite heavy in China, and any page containing blacklisted words will cause Baidu to de-index the page or even the whole site. There are lists where you can look up a good portion of the blacklisted words, yet these have a tendency to change quite frequently (with new words added, rarely are words/phrases taken off). Also consider if your site is open for user comments, that you should be able to moderate this and remove comments that include blacklisted words.

☆ In the above I have highlighted just a few key points on the SEO side. As with , SEO is a discipline that requires attention and hard work, but done right it yields a significant . I hope to see more brokers focusing on in their marketing approach going forward.

Learn about  ...Probably the main reason why many brokers neglect SEO in China is that you cannot simply use the same Go...
17/10/2016

Learn about ...

Probably the main reason why many brokers neglect SEO in China is that you cannot simply use the same Google approach that works in other countries. China is dominated by the local search engine, Baidu, founded in 2000 as very much a copy of Google – many things in Baidu are similar to Google, but certain important elements differ.

One of the major differences is how Baidu shows search results. At the top, Baidu offers the possibility of a brand zone to be shown when users search for brand related keywords. The brand zone will take up a considerable part of the above the fold space:

Baidu also offers related services, to name a few: a Wikipedia style encyclopedia (Baike), a Yahoo! Answers type Q&A function (Zhidao) as well as a Reddit-type bulletin board system (Tieba). If the searched keyword matches anything in these internal services, Baidu will typically display these above any other organic listing. So unlike with Google where the format is 2-3 paid links at the top followed by organic content, Baidu will shuffle it up and heavily promote its own resources before organic listings.

So in addition to the SEO efforts that should be done on your own site, it would be beneficial to build up your presence within Baidu’s own resources as well.

Turning our attention to your website now, I will highlight certain key points related to content SEO, technical SEO and legal issues.

19/04/2016

About in 2005 by Mark Zuckerberg

Do you website is mobile friendly ? iF NOT - your business is at risk to gain online traffic..  http://bit.ly/1EVi9R3
22/04/2015

Do you website is mobile friendly ? iF NOT - your business is at risk to gain online traffic..
http://bit.ly/1EVi9R3

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