Lexicon Business Communications

Digital PR & Brand Storytelling: social media, video production, graphic design, websites and apps, strategy and ideation

20/05/2026

Fast fashion makes it easier than ever to stay on trend.

That single piece of clothing may seem harmless, but the true cost of fast fashion is often paid by underpaid workers, polluted waterways, and growing mountains of textile waste.

This video explores the impact of fast fashion in Thailand, from labour and environmental concerns to the cultural stigma surrounding second-hand clothing.

It also highlights practical ways consumers can make more responsible choices, including repairing clothes, swapping with others, and supporting brands that are transparent about how their products are made.

We teamed up with BKK Edition to bring this story to life.

Check out more of our work at https://lexiconthai.com/video-production-agency-bangkok/

18/05/2026

Happy Birthday to our CEO, David Norcross!

Thank you for your leadership, vision, and the energy you bring to the team every day.

Wishing you a fantastic year ahead filled with happiness, success, and new adventures.

15/05/2026

A strong brand answers one question. Who are you and what can I expect from you?

In this episode of Bangkok Thought Leaders, David Norcross sits down with Zac Robinson to discuss what effective branding looks like in practice.

Complex expertise only works when people can understand and apply it. That same discipline carries through to branding. If people cannot quickly grasp what you do, how you think, and what working with you feels like, your brand has a problem.

There is also a very practical side to this. Rebranding is not a creative exercise in isolation. It means aligning dozens of stakeholders, balancing strong opinions, and making decisions that reflect where the firm is going next, not where it has been.

Watch the full conversation here: https://lexiconthai.com/blog/using-storytelling-to-build-stronger-law-firm-brands/

12/05/2026

One conversation can power weeks of content.

A single podcast can be transformed into multiple assets. Instead of creating every piece from scratch, you capture once and repurpose strategically.

This is how thought leadership becomes more efficient, more consistent, and easier to scale.

Read more in David Norcross’s article on how CEOs can turn one conversation into a complete LinkedIn content engine: https://lexiconthai.com/blog/video-and-podcasts-for-ceos-record-once-win-the-feed/

08/05/2026

In this episode of Bangkok Thought Leaders, David Norcross speaks with James Egremont, managing director of Connexus Global, about how his team hires across that entire journey.

Instead of hiring in silos, Connexus looks at the entire product journey.

From sourcing and procurement through to production, logistics, and delivery. That focus has helped them scale across markets and grow during one of the toughest periods for the industry.

That perspective shapes how they approach recruitment, helping companies build stronger, more connected teams across the full lifecycle of a product.

A clear way to think about hiring beyond individual roles, and closer to how businesses actually operate.

Watch the full conversation here: https://lexiconthai.com/blog/james-egremont-why-value-chain-recruitment-is-the-backbone-of-global-business/

07/05/2026

Behind every statistic, there are real stories.

This video explores the history of UNFPA’s work in Thailand and the progress still needed to empower women and girls across society.

We then brought it to life through animation.

We wrote the script, hand-drew the characters, designed the graphs, recorded the voice-over, and brought everything together with music and motion graphics.

If you’d like us to produce something similar for your organisation, get in touch.

To see more of our animated videos, visit https://lexiconthai.com/video-production-agency-bangkok/

06/05/2026

Business leaders already have a voice. The challenge is where it actually carries.

In Thailand’s digital landscape, LinkedIn operates differently from other platforms.

Professionals are engaged, trust develops over time, and decisions take shape quietly in the background.

For CEOs, that makes LinkedIn more than a platform.

It becomes a space to demonstrate expertise, connect with the right people, and stay part of the conversations shaping their industry.

More from David Norcross in the full blog: https://lexiconthai.com/blog/why-linkedin-is-essential-for-ceos-in-2025/

30/04/2026

Back at Thammasat University for our 2026 guest lecture.

Great to spend time with 4th-year Journalism and Mass Communication students discussing AI, content, and where the industry is heading. The questions were sharp, and the ideas even sharper.

Technology keeps evolving, but strong thinking and storytelling continue to define great work.

29/04/2026

This animated video was created for Citibank.

The piece focused on hand-drawn illustrations and animation to bring the concept to life in a more engaging and expressive way. Every element was carefully illustrated and animated to create a smooth, visually cohesive story.

Explore more of our work at https://lexiconthai.com/video-production-agency-bangkok/

28/04/2026

Before you sit down to interview a candidate, they already know who you are.

They’ve looked you up.

They’ve read what you share.

They’ve formed a view of your leadership.

By the time the conversation starts, they’re not meeting you for the first time.

This is where LinkedIn plays a different role for CEOs.

It becomes the first touchpoint of leadership, long before any meeting takes place.

And the same applies to business meetings and networking events.

In this article, David Norcross explains why LinkedIn has become essential for CEOs looking to build authority and influence the right kind of opportunities in 2026.

Read the full article: https://lexiconthai.com/blog/why-linkedin-is-essential-for-ceos-in-2025/

24/04/2026

Some of the most influential management ideas today challenge everything we think we know about leadership.

From Netflix-style culture and sunshining mistakes to talent density and performance-driven teams, this conversation between David Norcross and Larry S. Persons, PhD explores how these concepts can, and cannot, be applied in Thailand.

A grounded look at culture, leadership, and change.

Watch the full conversation here: https://lexiconthai.com/blog/when-global-leadership-models-meet-thai-culture/

ที่อยู่

Wall Street Tower, Surawong Road, 25th Floor
Bangkok
10500

เว็บไซต์

http://lexiconthai.com/

แจ้งเตือน

รับทราบข่าวสารและโปรโมชั่นของ Lexicon Business Communicationsผ่านทางอีเมล์ของคุณ เราจะเก็บข้อมูลของคุณเป็นความลับ คุณสามารถกดยกเลิกการติดตามได้ตลอดเวลา