Appian Way Marketing

31/01/2022

28/01/2022

Sorry I haven't posted for a while. I was in ICU. All is good now though.

Here we go again.

20/01/2022

Why you need a digital marketing strategy.

What are the benefits of having a digital marketing strategy? 👈

The simple answer is that if you don't have one, you'll miss out on opportunities and lose money. 😞

Making a digital marketing strategy will assist you in making informed decisions regarding your business, your journey into the world of digital marketing, and make certain that your efforts are fruitful, and centred on the digital marketing factors that are most relevant to your business.

It's a key first step 1️⃣ in figuring out how the continuously changing world works, and how the changing digital marketplace affects your business or brand's connection with customers and prospects.

It's a safe bet that no matter what business you're in, an increasing number of people in your target market use digital technology to explore, assess, and buy the items and services they use. 2️⃣

Without a well-thought-out digital engagement and retention plan, your company risks missing out on a great opportunity, or worse - being left behind - as your competitors draw away across an ever-widening digital divide. 😟😕

Unlike traditional types of mass media marketing, the internet has the ability to both expand and narrow your marketing reach.

At the same time, it narrows its focus. You can use digital channels to get across traditional barriers like geography and time zones, and reach out to a far larger audience. 🕐🕑🕒

Simultaneously, digital technology allows you to fine-tune your marketing message with laser-like accuracy within that larger market, and target highly narrow specialized categories. Implemented well, it has the potential to be a very powerful combination. 😊

It is frequently argued that the internet gives consumers unprecedented control. However, it's crucial to realize that the internet also provides marketers with an unprecedented set of tools, approaches, and tactics for reaching out to and engaging with those same consumers. 🧐🤓

The marketing environment has never been more dynamic, or diverse. 🕵️‍♀️👩‍🌾👩‍💼

That is where the requirement for a well-coordinated digital marketing plan comes into play.

If you want to use digital marketing to propel your online business to new heights, you'll need a solid grasp of your industry, how your customers use digital technology, and how your company can best use that technology to develop long-term, mutually beneficial relationships with them. 🤫🤔🤗

As the spectrum of digital channels available to us as marketers expands, so does the potential complexity of every digital marketing strategy.

A well-defined plan will help you stay focused, guarantee that your marketing activities are always in line with your business objectives, and, most importantly, ensure that you're targeting the correct individuals. 😙😚

10/01/2022

2021 was a horrible year for me. I hope it wasn't too bad for you. Over the lockdown days, weeks, and months, I was confined to my office and slowly started going insane.

I knew that the self-destructive habits I had allowed to develop had to go.

So I made a few promises to myself, the most effective of which was something that I had known about for several years but had failed to implement.

I started keeping a daily journal. Writing down my thoughts, plans, feelings, and so on at the end of each day helps me to focus and put things into perspective.

I don't know why I put this off for so long, but then again, procrastination has been a real thorn in my side ever since I can remember.

This is the first bad habit that I want to eliminate.

In order to work on this, I have decided that I need to make a concerted effort to post at least 5 days a week.

I know it's not difficult and that it's a very achievable goal.

Here goes with Post No.1

22/11/2021

Quality > Quantity

Digital Marketing is a great way to reach your target audience, but many businesses are still missing their mark by thinking that Reach is the best way to get satisfactory ROI from their Ads 💰

Instead, business owners should dig a little deeper to understand the Analytic and Demographic information of their customers - readily available from social media. To make data-driven decisions and get better ROI by creating a more accurate and precise customer persona for your teams to work with.

Check out what the CEO of a leading content marketing agency has to say about this 👇

Stop wasting your marketing dollars.

04/06/2021

In case you still don't get it.

03/06/2021

3 reasons why Content Marketing is SUPER important to small businesses👇
𝟴𝟮% of consumers enjoy reading relevant content from brands.
𝟳𝟴% believe that brands with custom content are interested in building good relationships with them.
𝟰𝟴% say content makes them feel more positively toward the brand.

13/05/2021

Small Business Syndrome – Do You Have It?

Ok, you’re a small business with a limited amount of cash.

You look at the big businesses in your area, and those international corporation and you might think, “There’s no way I could ever market like they do.”

But this is not true.

You might not be able to market as much as they do but you can use many of the same techniques.

The only difference between the way a small business markets and the way a big business markets is the number of zeros at the end of their marketing budget.

Big businesses need to spend a lot of money because they have to generate a lot of money to stay in business.

A small company needs less money to stay in business so it can afford to spend less money.

The amount of money you spend is not really important, it’s what you spend your money on that counts. And here is where you can market your business like the big players do.

An example that springs to mind is the Customer Loyalty Program.

Airlines have them
Supermarkets have them
Coffee Chains have them

Take a look at this list of Loyalty Program Examples
https://www.candybar.co/blog/loyalty-program-examples/

If they can use Customer Loyalty Programs the so can you.

It doesn’t matter what type of business you have, or what sort of product or service you offer, you can always provide a Customer Loyalty Program

Let’s face it, if Customer Loyalty Programs didn’t work then the big corporation, the major players would have stopped using them long ago

Use the ideas that big corporations have proven to work; then reap the rewards of their investment.