19/06/2026
🇲🇲 Myanmar Consumers in Thailand: One of the Largest Markets Many Brands Still Overlook
When brands discuss growth opportunities in Thailand, the conversation often focuses on Gen Z, urban professionals, tourists, or emerging digital trends.
However, one of Thailand's largest consumer communities is still missing from many marketing conversations: Myanmar consumers.
📊 With more than 2 million registered workers and an estimated total population of 3–5 million people living in Thailand, Myanmar communities represent a substantial market with growing purchasing power, strong community networks, and increasing digital engagement.
📍 Their influence can already be seen across areas such as Mahachai, Mae Sot, Samut Sakhon, and migrant communities around Bangkok, where Myanmar-owned restaurants, grocery stores, remittance centres, travel agencies, and local businesses serve thousands of customers every day.
🛍️ More importantly, Myanmar communities are not only workers, they are active consumers. They purchase food and beverages, personal care products, healthcare services, mobile packages, household goods, and entertainment. They shop online, follow influencers, and build loyalty towards brands they trust.
📱 As a highly mobile-first audience, platforms like Facebook, TikTok, and YouTube play an important role in how they discover products and make purchasing decisions. At the same time, trust and word-of-mouth recommendations remain powerful drivers of consumer behaviour.
🚀 For brands looking for new growth opportunities, Myanmar consumers may be one of the largest untapped markets hiding in plain sight.
At Happio, we help brands better understand and engage Myanmar consumers through market research, localized content, influencer marketing, and community-driven digital strategies.
📩 Get in touch to explore how your brand can connect with Myanmar consumers more effectively.