18/08/2025
Planty Hero : Branding Design
Design By : Sealburger Co.,Ltd.
Retouch By : Selaburger Co.,Ltd.
Special Thanks : K'Sand K'Yui
At Planty Hero, we believe that everyone has a hero inside. And it all begins with feeling good — body and mind. When you’re fueled with the right energy, you naturally share positivity with people around you, becoming a real-life hero in your everyday life.
We bring this idea to life with two delicious oat milk blends: Avocado Oat Milk and Ginger Oat Milk. Each flavor comes with its own hero character, complete with a red mask and cape — symbols of courage, strength, and energy. Every sip feels like your personal hero is right there cheering you on.
Planty Hero is made for health-conscious teens and young professionals who want more than just another plant-based drink. It’s gluten-free, dairy-free, 100% plant-based, and most importantly — tasty and fun. Healthy choices don’t have to be boring, and we’re here to prove it.
Our design tells the story, too. The logo takes inspiration from a hero’s cape, paired with organic typography that reflects the natural roots of plant-based living. The brand colors — warm beige and bold red — create a premium yet vibrant personality, while accent colors like green (avocado) and yellow (ginger) keep things fresh, playful, and instantly recognizable.
On the packaging, every bottle features the hero version of its key ingredient. Avocado and ginger aren’t just flavors — they’re characters you’ll remember. The splash of oat milk in the background adds freshness and energy, while the back of the bottle cleverly continues the “hero’s cape” design, alongside benefit icons like Dairy-Free, Gluten-Free, and Plant-Based for quick and easy understanding.
But Planty Hero goes beyond packaging. We’ve created a full visual world — from characters and graphics to brand colors, typography, and communication style — so the brand always feels consistent, fun, and full of life.
Because at the end of the day, being a hero doesn’t mean wearing armor. It’s about making small, good choices every day. With Planty Hero, every sip brings you one step closer to being your own Everyday Hero.
