SEO Web Marketing

04/10/2018

Content marketing is in-demand and is not going away anytime soon. The practice of creating content to distribute to an audience with the goal of engaging them and driving profits is nowhere near a new practice, but it certainly has reached a near-epic level of adoption.

In fact, 93 percent of B2B marketers are using content marketing, according to new data from the Content Marketing Institute and MarketingProfs, and more marketers think they’re effective at the practice (42 percent) compared to the previous year (36 percent), likely due to more documented strategies on the whole. The joint survey found that “brand awareness” continues to be the top goal for B2B content marketing (82 percent) and brands are using an average of 13 different tactics to meet their objectives.

Social media remains the most widely used channel for content marketing (87 percent), with website articles (81 percent) and e-newsletters (80 percent), falling slightly behind. Despite those figures, B2B marketers are most confident with the effectiveness of in-person events (70 percent), case studies (65 percent) and videos (63 percent).

“It’s exciting to see how quickly content, and the ability to distribute that content to audiences via social channels, has grown in significance for B2B marketers,” said Steve Rotter, vice president of marketing at Brightcove about the findings. “Content marketing, and particularly video, helps brands to drive more demand, increase conversion rates and generate a higher return on their marketing investments.”

17/08/2018

How search use to work - 8 years before by GOOGLE.

http://www.google.com/howgoogleworks | The life span of a Google query is less then 1/2 second, and involves quite a few steps before you see the most releva...

17/08/2018

Be in the know.
Knowing what’s up is easier than ever with Google.

Keep up with what matters to you.
Your feed keeps you in the know about the topics that interest you. Get timely updates and stories about your favorite sports teams, bands, movies, celebs, hobbies, and more—all in one place. Customize it to your liking to follow exactly what’s interesting and important to you.

Find what you need.
Get info, ideas and inspiration on the go. The Google app can help you plan your next evening out (or in), with the perfect dinner, the right movie, and much more.

Explore deep and wide.
Immerse yourself in popular categories like dining, entertainment, sports, and more. Whether you’re looking for something specific, browsing, or just wondering what other questions you should ask, there’s a ton to explore.

Be in the know with the Google app on your Android phone or iPhone.
https://play.google.com/store/apps/details?id=com.google.android.googlequicksearchbox&hl=en
https://itunes.apple.com/app/apple-store/id284815942?pt=9008&ct=en-us-web-gsa&mt=8

Here's a short video we put together that gives you a sense of the work that goes into the changes and improvements we make to Google almost every day. While...

21/03/2018

Technical details that can make your SEO strategy successful.

So where should you start? Manage how customers view your business. Take charge of what people see when they search for your business. Google My Business gives you the tools to update your listing, build a website, and engage with your customers from your phone, tablet or computer. Free.
https://www.google.com/business/how-it-works/

Get the details right
Alt text – Short description text used for photos on your website that is built into the site’s HTML code. Alt text helps search engines identify the content of your website’s images, and makes your website accessible to sight-impaired users or those using screen readers. Good alt text is around 125 characters or less, describes what is in an image, and uses the page focus keyword if possible.

Internal links – Links within the copy of your blog posts and landing pages that point customers to another relevant landing page on your site. For instance, if this post was about one of our marketing solutions, I would link to the solutions landing page here. Internal links enable users to easily navigate around your site to find information, but they also help search engines identify all of the pages on your site. To help increase the authority of all of your website’s pages, internal linking is crucial.

Page title or “title tag” – For this post, the title tag is “How to strategically improve your destination’s SEO: Part 2 | Alabama Media Group.” This tag gives the name of the blog post and the name of the business.

Meta description –When users search for a term or phrase, the search results display the page title and the meta description, a short paragraph about the page’s content. If you don’t provide a meta description, Google and other search engines will automatically plug in copy from the page. They should be 50-300 characters, contain the page’s focus keyword, and compel users to click through to your website to learn more.

Headers – Think of these as headlines for the copy in your pages. Page headers are tagged in HTML as , , etc. Search engines look for headers in content to determine how relevant the content on the page is, with the H1 being the most important element. Page headers should be relatively short, simple, contain the focus keyword (sensing a trend here?) and help organize the content in a way that makes sense to the user reading it.

Map plugins –Interactive maps that help a user quickly identify your business location. On mobile, clicking on these maps will take a user to the map apps that they use for directions. Google Maps is generally the most widely-used and functional map platform to use on a site. When it comes to SEO, these plugins help search engines verify your location and increase your authority.

Takeaway: dig into the structure of your site and get all the little details right – this adds up to a better ranking.

Don’t stop creating content
Once you’ve gotten the structure fixed and your website copy is updated, you might be tempted to sit back and relax. But that would be a mistake – because search engines continue to crawl your site over time, your work isn’t done quite yet. Blogging regularly gives search engines new content to index, affords opportunities to continue building your internal link structure, and continues answering questions about your business. Consistently posting thoughtful, well-written content around 400-800 words long increases your site’s authority over time and provides great content to post on social media and engage your potential customers.

Takeaway: start crafting a blogging strategy to keep your site content fresh and your customers engaged.

Be patient – SEO takes time
Once you’ve made all of these updates, your page rankings won’t rise overnight. It can take weeks or even months to see results from working on SEO. But that doesn’t mean you should be discouraged. Continue to fine tune your website’s content, do more research on terms and keywords you should be using, and write blog posts that answer your customers’ questions or tell them more about your business, the area and why they should choose you. SEO is competitive, but the hard work you put in will help new customers find you and grow your business.

12/03/2018

Attract customers with a view of your business:-

⬤ Images taken by a trusted photographer
⬤ Shown on Google Search and Google Maps
⬤ Embed virtual tour on your website
⬤ Help customers explore your business
⬤ Your email address will be shared with trusted photographers in your area
⬤ Photographers aren't employed by Google and should be paid directly
⬤ You can also create your own 360 imagery using the Street View app

https://www.google.com/streetview/publish/

It’s never been easier to create Street View experiences. Whether you’re using a 360 camera, the Street View app, a DSLR, or borrowing a Street View camera, we’ve got you covered with simple publishing tools.

16/05/2017

History of in brief by an infographic image -

08/05/2017

The J.C. Penny SEO Scandal
During the spring of 2011, the New York Times published an article on the SEO work of J.C. Penny. J.C. Penny’s search results seemed almost too good to be true. The writers consulted an SEO management firm, which lead to a quiet investigation on J.C. Penny’s marketing work. They uncovered a huge link-building scheme. Basically, instead of actually creating such compelling content that people would want to link to their website, J.C. Penny’s SEO team created hundreds of other “unrelated” sites and used them to link back to the J.C. Penny product pages. Google caught wind of the scheme. Because this was “black hat” SEO – a scheme that fraudulently built up the importance of the product ads, Google severely penalized the website.

J.C. Penny disappeared from the listings on the Internet. SearchDex, the SEO firm they were using, was immediately fired.

By hiring a firm that was willing to engage in questionable techniques, J.C. Penny didn’t save money. Instead, they ended up losing a lot of money, good will, and opportunity.

A lot of their marketing was situated in Internet platforms, which meant a loss in potential revenue. It’s estimated that they lost about 350,000 customers per day.

They had to spend money to get every bad link manually removed. Until each bad link was removed, Google would not lift its penalty.

The J.C. Penny site was devalued by Google’s algorithm. That means that the influence they had on the Internet was severely reduced.

http://www.nytimes.com/2011/02/13/business/13search.html

08/05/2017

White Hat and Black Hat SEO

In order to avoid being penalized, it’s important to know that SEO techniques can fall into two different categories:

White hat: these are the good techniques. With these practices, the information needed for the search engines and the human visitors is clearly presented on a website. This leads to a website that is easy to find, that draws customers in, and that can potentially become influential in its subject area.

Black hat: these techniques can be less expensive than the careful optimization of “white hat” SEO, but often do more harm than good. They increase the likelihood that a website will be penalized by Google and banished from the organic search results. They can also sometimes cause customers to leave the web pages without considering the idea, product or service.

14/09/2016

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results:-

1. Publish Relevant Content. Quality content is the number one driver of your search engine rankings and there is no substitute for great content.
2. Update Your Content Regularly.
3. Re-Check your missing Metadata.
4. Have a link-worthy site.
5. Use alt tags for Images.

Check your today and every week.

12/05/2014

Is your site listed on Google Maps?

Now a days listing on Google Maps and connecting same with your Google Plus Profile is becoming more important for business.

Go time for google maps & google+

Google Maps - Know, share, and map your world. - Follow Google Maps on Google+ to get the latest product news, learn tips & tricks, meet members of the team, and connect with fellow users. This page shares info about Google Maps for desktop

03/10/2013

October is National Cyber Security Awareness Month. All month long, we’ll be sharing tips to keep you safe online.

Want to know if a website is safe? Look for the “S”—especially when entering passwords and credit card numbers. Web addresses that start with https:// are safer than those that start with http://. The “S” stands for secure and it means your connection is encrypted. http://g.co/fhns