20/09/2016
WORKSHOP OVERVIEW:
A crisis is an event that occurs suddenly, often unexpectedly, and demands a quick response. A crisis interferes with normal routines and creates uncertainty and stress. A crisis can be a natural event, such as an earthquake or a hurricane, or it can be man-made, such as an explosion, a scandal, or a conflict. Ultimately, it can threaten the reputation of a top official and an organization. Crisis management, however, can not only preserve reputations and credibility but can also enhance them?
The key to effective crisis communication is to be prepared before a crisis occurs. Once an emergency happens, there is little time to think much less to plan. Without a crisis communications plan, you can be overwhelmed by events.
Crisis and Emergency Risk Communication is an approach to communicating effectively during emergencies. These principles are used by public health professionals and public information officers to provide information that helps individuals, stakeholders, and entire communities make the best possible decisions for themselves and their loved ones. Introduction to crisis communications, Importance of effective communications in emergency planning, Emergency Operations Centers, Responsibilities in crisis situations, Communicating quickly in times of crisis, Development of key phrases and messages, Understanding interview techniques, Engaging media and the role of media, Crisis communications and social media, Multiple hands-on and participatory exercises
Crisis management is a critical organizational function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral part of crisis management teams. So a set of best practices and lessons gleaned from our knowledge of crisis management would be a very useful resource for those in public relations. Volumes have been written about crisis management by both
Practitioners and researchers from many different disciplines making it a challenge to synthesize what we know about crisis management and public relations’ place in that knowledge base. The best place to start this effort is by defining critical concepts.
These training methodologies can also be used by corporations that may need to interact with the media months or years after an initial corporate crisis has passed and the media needs to receive updates or additional information. Multiple simulated press conferences and media briefing situations are utilized to provide crisis media participants with corporate crisis skill practice. Personalized coaching sessions provide individual feedback from a training instructor. Training modules, application exercises, question and answer sessions, media skill usage and other activities are used to reinforce the learning process in this crisis media training workshop.
WORKSHOP OBJECTIVES:
Participation in the workshop will provide you with the knowledge to:
• Offer a persuasive argument as to the importance of communications in dealing with issues or incidents and create a workable incident communications plan
• Understand how and why the media react to incidents
• How to identify key stakeholders and create appropriate messages
• Recognize the variety of communication media available to you and how to use them effectively
• Build strategies to protect corporate reputation under testing circumstances
• Gain skills and confidence for yourself and in briefing colleagues in how to manage communication at the time of a major incident.
