Philip Borrowman

Philip Borrowman Former baker and cafe owner. Now working online as an Internet Marketer & Coach.

Travelling the world as a digital nomad. 🎉

➡️ www.takingaction.online
➡️ https://www.youtube.com//

I pivoted once, properly, and it is the only reason I do any of this on video.In 2017 I was blogging and writing product...
24/09/2026

I pivoted once, properly, and it is the only reason I do any of this on video.

In 2017 I was blogging and writing product reviews. In December that year I started doing the same reviews on video, ran both for a while, then dropped the blog because I preferred YouTube.

Same direction. Same skills. I changed the vehicle, not the destination.

Compare that with what usually happens. Six months in, bored and getting nowhere, so the niche was wrong, the software was wrong, the strategy was wrong, and the answer is something completely different starting Monday. 😅

People use the word pivot for that. It is not one.

Here is the test I would use.

➡️ Are you moving toward something you have learned you want, or away from something that got hard?
➡️ Does anything you have built so far come with you, or does all of it get left behind?

Obviously, some things genuinely are the wrong fit, and leaving is the right call. I am talking about the version where boredom is doing the deciding.

If none of it comes with you, that is not a pivot.

That is the beginning again, and you have done the beginning before.

Write the title before you make the video. Not after. Before.If you cannot write a title somebody would actually type in...
24/09/2026

Write the title before you make the video. Not after. Before.

If you cannot write a title somebody would actually type into YouTube, the idea is not finished. You have a topic, not a video.

Ask AI for ten options and pick the one you would click yourself. Two minutes. 😄

A video nobody can find is not a video problem.

It is a title problem.

Two people unsubscribed, and it has bothered you all afternoon.Of course it has. On a list of twelve, two leaving is a s...
23/09/2026

Two people unsubscribed, and it has bothered you all afternoon.

Of course it has. On a list of twelve, two leaving is a sixth of everybody you had.

At a thousand people, those same two walking out is a number you would never notice.

Nothing about the email changed. Only the size of the number underneath it.

And they did you a favour... they saved you removing them later. 😄

Do you need a new lead magnet for every series of videos you make?Usually not, but more is better as it also develops yo...
23/09/2026

Do you need a new lead magnet for every series of videos you make?

Usually not, but more is better as it also develops your marketing muscle. One does the job for a long time.

The exception is when you build a proper three part series on a single topic, which lands around week nine or ten in the training. That one earns its own.

And you do not write it from nothing.

➡️ Take the transcripts of the three videos you already made
➡️ Ask AI to turn them into a checklist
➡️ Drop it into a copy of the template you already built

Now the series is its own small funnel. Videos, checklist, email list, offer.

The reason I am labouring this is that people hear "dedicated lead magnet" and picture another week of work they have not got. 😅

It is an afternoon, and it is made of work you have already done.

When I had my own tearoom back in 2012, I was also quietly buying every make money online course I could get my hands on...
22/09/2026

When I had my own tearoom back in 2012, I was also quietly buying every make money online course I could get my hands on.

It felt cheap. It felt like the sort of thing you would get laughed at for in a village where everybody has known you since you were small.

I did tell some people, though. And when things didn’t work out, I sometimes wished I hadn’t.

“Have you made your millions yet?”

“Are you making passive income yet?”

Then you have to explain why the thing you were so enthusiastic about a few months ago hasn’t gone anywhere.

So you blame the course. Or the strategy. You explain that it wasn’t what it was made out to be, and you’re looking at something better now.

Which is embarrassing in a different way, because sometimes you know that isn’t really why it didn’t work.

People ask me whether I ever felt the embarrassment my students describe. That feeling where the thought of somebody you know seeing what you are doing is worse than the work itself.

Yes, I did. And I’m not going to pretend nobody ever made a snide comment, because they did.

But here is the part I could not see at the time.

Blaming the strategy made stopping very easy.

“That doesn’t work” was a much more comfortable explanation than “I didn’t give it a proper chance.”

It got me out of an awkward conversation. But it also meant I could move on to the next course without changing anything about how I approached it.

I couldn’t stop people making comments. But I did need to stop using the same excuses with myself that I was using with them.

You are meant to email your list every week, and after a twelve-hour day at your 9-5, that feels like homework.So stop w...
22/09/2026

You are meant to email your list every week, and after a twelve-hour day at your 9-5, that feels like homework.

So stop writing them from a blank page. You already made the raw material.

➡️ Take the transcript of the video the email points at, or just the title and the three main points.
➡️ Ask AI for a short email that gets across why the video is worth watching, and asks for the click.
➡️ Read it back and put your own words into every line that sounds like a robot wrote it.

That last step is the one people skip, and it is the only one that really matters. The draft is not the writing... the draft is the blank page being solved for you. 😅

Obviously, if you have not made a video yet, there is nothing to point at. This is for the week you already have one sitting there.

Ten tired minutes gets an email sent.

The hour you do not have gets nothing sent at all.

Your first video should be as basic as you can possibly make it.If your niche is Canva, record yourself uploading an ima...
21/09/2026

Your first video should be as basic as you can possibly make it.

If your niche is Canva, record yourself uploading an image to Canva. Twenty seconds. That is the video. 😄

People decide in advance that they would be terrible at it, then use that as the reason to record nothing at all.

Twenty seconds of something almost anyone could do.

That is the entry price, and it is the bit most people will not pay.

Back in 2018 I promoted other people's products the laziest way possible.Make a video. Drop the affiliate link in the de...
21/09/2026

Back in 2018 I promoted other people's products the laziest way possible.

Make a video. Drop the affiliate link in the description. Hope for the best. 😅

The odd commission would land, then nothing much would happen for weeks.

Then somebody I respected, who had been doing this a lot longer than me, told me I was leaving a lot of money on the table.

It came with two instructions. Put a page of your own between the video and the sales page. Then put bonuses on that page.

I had no good argument, so I did it.

The first promotion I ran that way, I finished top four on the affiliate leaderboard.

My email list was about five hundred people. I was up against affiliates with lists many times the size of mine, promoting the same product, at the same price, in the same week.

That is the part worth understanding.

When ten of us promote the same offer, the product is the constant. Same sales page. Same price. Often the same emails the vendor handed out to everybody.

Only two things are actually different... your review, and your bonuses.

So the small list was not the disadvantage I had assumed it was.

It just meant the two things I controlled had to be worth something.

Straight question, and I would like real numbers.How many videos have you published? Not planned. Not recorded and sitti...
20/09/2026

Straight question, and I would like real numbers.

How many videos have you published? Not planned. Not recorded and sitting in a folder.

Published.

Tell me below. And if the answer is zero, say zero. 😄

You will not be the only one.

There is a thirty day money back guarantee, and I want to be blunt about how it works.Use it if the thing is not for you...
20/09/2026

There is a thirty day money back guarantee, and I want to be blunt about how it works.

Use it if the thing is not for you. No forms, no interrogation, nobody whose job is to talk you round.

You ask, and it is done.

That is not generosity on my part. A guarantee that is awkward to claim is just a sales tactic wearing a nice coat. 😄

But I will be straight with you about the other side of it too.

Thirty days is long enough to know whether you get on with how I teach. It is nowhere near long enough to know whether this works... because nothing here works in thirty days.

So use the thirty days to judge the training.

Do not use them to judge the strategy.

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