24/09/2026
High DR links are not always high-value links
The rise of AI search doesn't negate fundamental SEO principles; it amplifies their importance. We're seeing how classic technical SEO and strategic content are becoming even more crucial for visibility across both Google and emerging AI platforms like ChatGPT.
When we evaluate link building, it's easy to get caught up in Domain Authority metrics. However, a high DR link isn't inherently valuable if it doesn't align with your target audience or context. Relevance and genuine authority matter more than ever, especially as AI systems learn to discern nuanced signals.
This means a robust link building strategy must still focus on quality and strategic placement, complementing the work done on your own site. For AI search visibility, this translates to building topical authority and demonstrating expertise through credible, well-placed mentions.
Prioritise building real value and authority for your users first. The visibility will follow.