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Saan Studio Design studio starting with strategy, building brands with clarity, character and purpose.

Starting with this beautiful artwork by Sophie (Sophie Piczenik), capturing our very first Saan Matchbook event â™ĨïļSo gra...
24/09/2026

Starting with this beautiful artwork by Sophie (Sophie Piczenik), capturing our very first Saan Matchbook event â™Ĩïļ

So grateful for the incredibly talented ladies who joined us and made the day what it was. We feel very lucky to be building a community surrounded by ambitious people.

Interested in joining The Saan Matchbook? Reach out at [email protected], and keep an eye on Saan Studio for our next event âœĻ

What you see here is only a glimpse into the process behind building VAYA’s brand. Before arriving at the final identity...
31/08/2026

What you see here is only a glimpse into the process behind building VAYA’s brand. Before arriving at the final identity, we went through research, strategy and concept development, explored and developed the name VAYA, and worked closely with the architecture already taking shape to create a brand that feels connected to the hotel itself.

And the process doesn’t end here. With the hotel still being built, there are many more touchpoints to design and details to bring to life as VAYA moves closer to opening.

We can’t wait to see the brand grow alongside the space and share more of it along the way. And VAYA isn’t the only brand we’ve been creating for this project. More on that very soon 👀

🔗 www.saan.studio

A closer look at the visual identity we created for VAYA, where soft, rounded forms inspired by the hotel’s architecture...
26/08/2026

A closer look at the visual identity we created for VAYA, where soft, rounded forms inspired by the hotel’s architecture shape a distinct and contemporary brand language.

Want to see how VAYA came together? Stay tuned for our next post, where we take you from brief to brand.

Starting something new? We’d love to hear about it.
🔗 www.saan.studio

08/08/2026

There’s a lot more to the process than I could fit into one reel, but I wanted to share a glimpse into how research, strategy and local references shaped the final identity.

Because branding isn’t just about making something look good. Every design decision should connect back to an idea, a story or a reason.

🔗 www.saan.studio

When Charlie approached us with the vision for Sod Sai, he had a clear ambition: to introduce Thailand's next generation...
24/07/2026

When Charlie approached us with the vision for Sod Sai, he had a clear ambition: to introduce Thailand's next generation of artisanal w**e, spirits, and specialty food producers to the US market.

The challenge was designing a visual identity that could confidently represent Sod Sai without overshadowing the brands it imports.

Together, we set out to create an identity rooted in Thai heritage, with a timeless and understated character that lets every producer's story take centre stage.

In this series by Saan Studio, we take you behind the scenes of the brands we build, from Brief to Brand.

Ready to build a brand with purpose? Get in touch, we'd love to hear what you're working on!

🔗 www.saan.studio

25/06/2026

Are you left-brained or right-brained?

It’s probably fair to say Tija is the right brain: intuitive, imaginative and creative thinking. Nadia is the left brain: logical, structured, land always thinking about strategy and systems.

The reality is that some of the best creative partnerships are built on that tension, and the challenge is figuring out how to bridge the gap. Because if you don’t, two things happen: first, you create friction internally; second, you risk not delivering the best possible work for your clients.

Because let’s be honest: it’s not easy working with another person - let alone your best friend, and someone who sees the world completely differently from you.

The goal isn’t to think the same. It’s figuring out how to make those differences work together.

Brands naturally evolve, and that was the case when Akasha Wellness approached us to transform the brand into Akasha Cur...
23/06/2026

Brands naturally evolve, and that was the case when Akasha Wellness approached us to transform the brand into Akasha Curation - a curator of wellness experiences and consultancy.

As a well-known name in Bangkok’s wellness scene, the challenge was finding the right balance between evolution and familiarity. With founders Marisa & Pamela, we were on a joint mission to retain the brand equity and recognition that already existed while introducing a fresh direction that reflected this new chapter.

In this new series by Saan Studio, we take you behind the scenes of the brands we build, from Brief to Brand.

Tija and I will be sharing everything that goes into the process - from the moment a project lands in our hands, through the conversations, challenges, and creative eureka moments, to the day it launches into the real world.

🔗 www.saan.studio

For our new website, we wanted to create something more interactive and engaging, while still keeping it simple and easy...
08/04/2026

For our new website, we wanted to create something more interactive and engaging, while still keeping it simple and easy to navigate.

In this post, we’re walking you through a few of the design choices:
- We introduced subtle interactions, like hovering over our projects to preview the story before clicking in.
- A more playful, interactive “Snapshot of Saan Studio” section where content reveals itself as you click through.
- A small detail we love, in our testimonial section, the cursor turns into a heart on desktop, a quiet way of showing our appreciation for our clients.

We also kept the structure intentional.
- One clear contact form, supported by multiple entry points across the site, so no matter where you are, you’re always guided to the same place.

Everything is designed to feel intuitive, engaging, and easy from start to finish.

www.saan.studio

10/01/2026

Saan’s New Year’s card for our clients was created in-house by our Creative Director, Tija. Her inspiration? Festive New Year’s signs in Thai lettering, a staple in Thai homes during celebratory periods.
Alongside the garland, the envelope included a letter marking our milestones for the year, as well as a branded w**e-glass tag to toast to the year ahead.

Thank you once again to our community of brand owners who trusted us with their projects this year. We look forward to celebrating milestones, big and small, together in 2026.

As we close our inaugural year, we’re deeply grateful for those who chose to build with us from the very beginning. Saan...
01/01/2026

As we close our inaugural year, we’re deeply grateful for those who chose to build with us from the very beginning.

Saan means “to weave” in Thai, and every idea and conversation with you has become part of a growing fabric we’re proud of. This journey wouldn’t exist without the people and brands who trusted us from day one. Here’s to what’s next âœĻ

Happy New Year
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