𝗡𝗢𝗕𝗘𝗟 𝗔𝗴𝗲𝗻𝗰𝘆

19/12/2025

Thailand Gen Z: 2025 Snapshot & What to Expect in 2026!

Gen Z in Thailand is always-online and social-led. With ~65M internet users and ~51M active social users (Meltwater / DataReportal), TikTok and IG have become the dominant spaces for discovery and daily entertainment.

Notably, Gen Z women are spending 2.6× more time on these platforms compared to TV (We Are Social).

When it comes to shopping decisions, search + short video lead the journey:
- 82% of Thai Gen Z use Google before purchasing and 93% say YouTube boosts their confidence to buy (Google).
- Social commerce is now standard, with TikTok Shop rapidly catching up to Shopee and Lazada (YouGov).

On money and work:
- Gen Z continues to prioritise balance and personal happiness over traditional career norms (Deloitte).
- A 2025 Krungsri study also highlights more thoughtful spending and saving behaviours.

In FMCG and lifestyle:
- Routines are shifting towards “permissible treats” and functional snacks (Worldpanel).
- Personal care preferences continue to be shaped by brand authenticity and influencer-led discovery (YouGov).

Signals to Watch in 2026
- TikTok’s ฿126.8B data hub investment will accelerate creator commerce and new ad tools (Reuters).
- Expect growth in co-created products, live shopping, and proof-based content (TikTok What’s Next).
- “Smart indulgence” spending and value-led bundles will stay strong (Investopedia).
- Bangkok’s rising Gen-Z cultural gravity boosts demand for events, fashion, and collabs (Bangkok Post).
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IN SUMMARY:

Gen Z in Thailand is driving a shift in how brands must show up:
- Social-first, video-first, mobile-always
- Search + short-form video = new shopping funnel
- Authenticity, value, and creator-led proof matter more than ever

Looking ahead to 2026:
- TikTok’s major investment accelerates creator commerce
- Live shopping + co-created product drops will scale fast
- “Smart indulgence” and value-designed bundles continue to win
- Brands that co-create (not just advertise) will lead.



Connect with us to find out more: www.levelup.holdings

08/11/2025

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📩 Contact us: [Line / Inbox]

25/11/2023

Seasonal wishes social media design by 𝗡𝗢𝗕𝗘𝗟 𝗔𝗴𝗲𝗻𝗰𝘆

နေ့ထူးနေ့မြတ်တွေတိုင်း မြန်မာ့ယဉ်ကျေးမှုအငွေ့အသက်တွေထင်ဟပ်နေတဲ့ နှစ်လိုဖွယ်ရာ Visual Posts တွေတင်ခြင်းအားဖြင့် လုပ်ငန်း​၏ပုံရိပ်ကိုမြှင့်တင်လိုက်ပါ။

22/11/2023

လုပ်ငန်းကြော်ငြာဒီဇိုင်းတွေလိုအပ်​နေပြီလား?

အသင့်တင့်ဆုံးဈေးနှုန်း၊ ဘယ်နှစ်ကြိမ်မြောက်ဖြစ်ဖြစ် လူကြီးမင်းတို့စိတ်တိုင်းကျသည်အထိဖန်တီးရေးဆွဲပေးတဲ့ ကျွန်တော်တို့နဲ့သာဆက်သွယ်ပါ 💫

အဆန်းသစ်ဆုံးဒီဇိုင်းလက်ရာတွေကို NOBEL Agency မှာရှာဖွေနိုင်ပါသည် 🔘

When we are designing products, experiences, and communication for marketing campaigns, we are designing for an audience. Ensuring that their experience is optimized on every level from visual satisfaction to ease and simplicity, is obviously essential.

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📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 - +95 978 1135 593

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18/11/2023

“A logo is not a brand—it’s only a symbol for a brand. A brand is much more than a logo.”

🔘Marty Neumeier.

Your branding is encapsulated by the quality of your services, customer interactions, and public reviews. The logo is just supposed to give your company identity, a face for that matter.

Cooperate with us and get better awareness of you business 🎬.

Thank billions for thrust 🙏

Jocole Mobile second ရောင်းဝယ်ရေး Mandalay

Presented by 𝗡𝗢𝗕𝗘𝗟 𝗔𝗴𝗲𝗻𝗰𝘆

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📞 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 - +95 978 1135 593

📩 𝗘𝗺𝗮𝗶𝗹 - 𝗶𝗻𝗳𝗼@𝗻𝗼𝗯𝗲𝗹𝗱𝗶𝗴𝗶𝘁𝗮𝗹𝗺𝘆𝗮𝗻𝗺𝗮𝗿.𝗰𝗼𝗺
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08/05/2022

♥ HAPPY MOTHER'S DAY ♥

To all the selfless women who inspire, motivate and remind us to be better person every single day.

Thank you for always being there, Mom🤍

12/04/2022

💦 Thingyan Water festival is around the corner. The time of rebirth and renewal. NOBEL Group is wishing each and everyone to have big smiles, bundle of joy, and loads of happiness starting from this new year. Happy Myanmar New Year 🇲🇲

21/03/2022

🙏🏻

See current wind, weather, ocean, and pollution conditions, as forecast by supercomputers, on an interactive animated map. Updated every three hours.

16/03/2022

Full Moon Day of Tabaung, a special day of the last month in Myanmar's Lunar calendar when precious and marvelous events occur.

May you all be prosperous and happy starting from this special day.

03/03/2022

TikTok Confirms that 10 Minute Video Uploads are Coming to All Users.

Source_ Hutchinson

Longer clips are coming to TikTok - but is that a good thing?

24/02/2022

"When you're small, being faster than your competitiors is your biggest and sometimes only advantage"

Ryan & Adam Lowry