17/08/2026
It started with a new font.
Then brands started copying it.
Instagram’s new wordmark has been everywhere lately, and not just on Instagram. Brands have been experimenting with similar typography, recreating the look and giving their own identities an Instagramish look
And honestly, that got us thinking.
When a brand as recognizable as Instagram changes something this fundamental, there’s always a question:
Are you evolving your identity… or slowly letting go of what made it recognizable?
For Mosseri, the refresh gives Instagram a more modern, distinctive feel.
But for a brand that billions of people can recognize in seconds, even a small change can be a big gamble.
So was this a smart move?
Or did Instagram change something that didn’t really need fixing? 👀
