28/01/2026
Transforming a 72-Hour Challenge into a "Magical" Brand Experience 🚀
I’m excited to share a project I recently developed as a design case study for Feraset: HEXA AI.
The challenge was intense: 3 days to take a powerful AI tool and build a cohesive visual identity, strategic narrative, and high-impact App Store presence.
The Strategy: "Luck-Giving Magical Power" In a world where professional design often feels like a game of chance for non-designers, I wanted to position Hexa as their "Lucky Charm." I moved beyond viewing the app as just a utility tool and instead framed it as a magical companion that brings ideas to life instantly.
Key Design Elements: 🔹 Visual Identity: A fusion of a four-leaf clover (Luck) and a geometric AI star (Innovation). 🔹 Typography: I chose Orbitron to convey a futuristic, tech-forward voice. 🔹 Color Palette: A premium combination of Violet Purple ( ) for imagination and Neon Green ( ) for a spark of innovative energy.
This project allowed me to dive deep into user psychology, identifying how to solve the "lack of time" and "lack of design skill" pain points for over 2 million potential creators.
I’d like to thank the team at Feraset for the inspiring brief. It was a great exercise in balancing speed with strategic precision.
Check out the full case study on my Behance/Portfolio here: https://www.behance.net/gallery/243093103/HEXA-AI-Logo-Art-Generator?platform=direct
Your Luck-Giving AI Design Tool
