Vox Vois

18/02/2026

The best Advertising Services companies scale by building systems around their team and operations, not hacking together tech-debt-heavy workflows.

13/12/2025

Netflix has 18,000 titles.
Disney+ has 2000 titles.

Netflix has 270 million subscribers.
Disney+ has 150 million subscribers.

But here's what's interesting:

Average time to choose something on Netflix: 13 minutes.
Average time to choose something on Disney+: 4 minutes.

Disney+ users start watching 3.25× faster with 1/9th the content.

The reason?

Too many choices creates decision paralysis, even when the product is entertainment.

On Netflix, you scroll for 13 minutes, pick something, watch 10 minutes, decide you hate it, scroll for another 10 minutes.

On Disney+, you see 6 Marvel movies, 8 Star Wars shows, and 20 Pixar films. You pick one. You're done.

A digital course platform tested this:

Before: Course library with 140 courses across 12 categories, all available immediately after signup
Average course completion rate: 8%
Average customer lifetime: 2.3 months
"Overwhelmed" mentioned in cancellation surveys: 67% of responses

After: Curated learning path with 12 courses unlocked progressively based on completion
Average course completion rate: 41%
Average customer lifetime: 7.1 months
"Overwhelmed" in cancellations: 19%

They gave people less access and people stayed longer.

Because they had a clear next step.

If you sell access to a library, a membership, or a content platform, don't dump everything on people at once.

Guide them.

Give them a path.

Unlock things as they progress.

25/11/2025

05/05/2025

Check out our new article. What is Case Study in UX? Click the link below

Case Study A UX case study is a detailed, story-driven example of how a UX designer solved a real-world user experience problem using design thinking, user research, and iterative testing. It’s one of the most important components of a strong UX design portfolio. UX case studies showcase the proce...

22/04/2025

Landing pages have a major flaw…

…and most agencies fall into the trap.
(Yep, we used to do it too!)

Here’s how the traditional process usually goes:
1. Ask the client what they think they should say.
2. Build a wireframe.
3. Wait around for the content.
4. Get stuck in endless revisions.

It’s slow. It’s chaotic. It burns time.

But here’s the truth:
Most people have the wrong ideas about what makes a landing page actually work ↓

✗ “Our offer is one-of-a-kind, so we must have a custom design.”
✓ Nope. 90% of top-performing landing pages succeed because they follow a battle-tested structure.
Your message, brand, and visuals are what create uniqueness—not the layout.

✗ “We should cram everything onto the page.”
✓ Wrong again. The best pages follow a single, clear storyline. Clarity converts.

✗ “We can’t launch until it’s perfect.”
✓ That’s a myth. Launch fast, test often, and refine. Perfection is a moving goalpost.

That’s why we swear by frameworks.

Why?
• You can launch in a fraction of the time—without sacrificing quality.
• You avoid wasting cash on details that don’t actually matter.
• You keep things lean, which makes scaling way easier.

Sure, custom designs look fancy…
…but they usually cost way more—and rarely perform better

30/07/2024

As a marketer, it's crucial to understand the difference between branding and marketing. However, this doesn't mean they should be treated separately. Think of them as two sides of the same coin-they work best when they complement each other and are applied together for maximum impact.

03/05/2020

Logo Animation by us.

24/04/2020

18/01/2020

Just finished the friday like

08/01/2020

BORED time drawings...

06/01/2020

:)