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Xiaohongshu: registration, audience, contentXiaohongshu 小红书 - literally translated as “little red book,” which suggests ...
10/07/2024

Xiaohongshu: registration, audience, content

Xiaohongshu 小红书 - literally translated as “little red book,” which suggests an analogy with the Little Red Book with quotes from Mao Zedong. But the name does not come from this phenomenon at all, but is associated with the personal diaries of young girls, the cover of which is usually red. How to register on the Chinese clone of Instagram and what the main feature of its content is - we told you in our cards!

🇨🇳China Weekly Digest 02.07 - 08.07We present you weekly digest of current events and materials about China!📲News and tr...
08/07/2024

🇨🇳China Weekly Digest 02.07 - 08.07

We present you weekly digest of current events and materials about China!

📲News and trends of Chinese digital
📍The "refund only" of Pinduoduo, TikTok, Taobao and JD https://www.cbndata.com/information/292831
📍Fan Bingbing joins TikTok amidst speculation of her brand “going overseas” https://daoinsights.com/news/fan-bingbing-joins-tiktok-amidst-speculation-of-her-brand-going-overseas/
📍Alibaba’s Taobao adds 1-hour delivery short cut in race against ByteDance, JD https://www.scmp.com/tech/big-tech/article/3269050/alibabas-taobao-adds-1-hour-delivery-short-cut-race-against-bytedance-jdcom
📍Douyin’s ban on the Tibetan language sparks concerns over rapidly shrinking cultural and linguistic freedoms online https://tchrd.org/douyins-ban-on-the-tibetan-language-highlights-shrinking-cultural-and-linguistic-freedoms-online/

💼Business China
🔻China’s Tourism Skyrockets in 2024 with visa free access to 90 countries including UAE https://www.travelandtourworld.com/news/article/chinas-tourism-skyrockets-in-2024-with-visa-free-access-to-90-countries-including-uae-singapore-malaysia-and-thailand/
🔻China’s services activity growth cools to 8-month low https://www.straitstimes.com/business/china-services-activity-growth-cools-to-8-month-low
🔻 Who is leading China’s outbound travel boom? https://jingdaily.com/posts/who-is-leading-china-s-outbound-travel-boom

📎Useful insights
🔹Lemon trees and luxury: China’s new obsession with Southern Italy https://jingdaily.com/posts/lemon-trees-and-luxury-china-s-new-obsession-with-southern-italian-aesthetics
🔹Low-tier markets trends in China https://www.cbndata.com/report/3239/detail?isReading=report&page=1
🔹Douyin fashion trends Autumn 2024 https://www.cbndata.com/report/3205/detail?isReading=report&page=2&readway=stand

🔗Learn more about China marketing services on our website: https://china-digital.com

📩Contact us via email: [email protected]

🇨🇳New edition of Company Law of the PRC: what foreign business needs to knowFrom July 1, 2024, amendments were made to C...
04/07/2024

🇨🇳New edition of Company Law of the PRC: what foreign business needs to know

From July 1, 2024, amendments were made to Company Law, which regulates the functioning of legal entities in the territory of the PRC. The new edition particularly affected the procedure and timing for the payment of authorized capital.

📜 Read the full text of Company Law as amended in 2018 in English via link: http://www.npc.gov.cn/zgrdw/englishnpc/Law/2007-12/12/content_1383787.htm

📥 For legal support for your business in China, write to: [email protected]

03/07/2024

Xiaohongshu will launch a program to support mini-dramas

Xiaohongshu will create a new ecosystem “Xiahongshu Mini-Drama” for publishing short films in high quality.

The new feature is in beta testing and has not been released into a separate platform. Video content with micro-dramas is located on the page of the influencer or actor who stars in it. However, neither the cover nor the text indicates the episode number or title. The drama search system on Xiaohongshu is still working poorly, and the production and release itself are going quite slowly. While Xiaohongshu publishes 1 episode per month, Douyin or Kuaishou publishes almost 10.

🇨🇳China Weekly Digest 25.06 - 01.07We present you weekly digest of current events and materials about China!📲News and tr...
02/07/2024

🇨🇳China Weekly Digest 25.06 - 01.07

We present you weekly digest of current events and materials about China!

📲News and trends of Chinese digital
📍Saudi Arabia opens doors to Chinese tourists starting July https://jingdaily.com/posts/saudi-arabia-opens-doors-to-chinese-tourists-july
📍15-year-old Bilibili and its three generations of young audiences https://daoinsights.com/news/15-year-old-bilibili-and-its-three-generations-of-young-audiences/
📍Google Translate now supports Cantonese after its biggest language expansion, driven by AI https://shorturl.at/yIsqa
📍China chic dominates graduation ceremonies http://ningbo.chinadaily.com.cn/2024-06/11/c_995042.htm

💼Business China
🔻Two Adidas employees out in China corruption probe https://edition.cnn.com/2024/06/26/business/china-adidas-employees-out-corruption-probe-hnk-intl/index.html
🔻China to meet its 2030 renewable energy target by end of this year: state-owned researcher https://shorturl.at/yniY0

📎Useful insights
🔹China leads the way as social commerce soars globally: McKinsey https://jingdaily.com/posts/china-leads-the-way-as-social-commerce-soars-globally-mckinsey
🔹Bilibili bets big on booming ultrashort drama market https://www.sixthtone.com/news/1015404

🔗Learn more about China marketing services on our website: https://china-digital.com

📩Contact us via email: [email protected]

28/06/2024

🇨🇳 Trends in Douyin city不city,啊？

This phrase went viral in Douyin thanks to the Canadian blogger 保保熊 with an audience of more than 577 thousand subscribers. Within a week, he gained more than 100 thousand subscribers, and views on the hashtag reached 100 million.

They walk down the street and ask each other “city不city，啊?” At first glance, this phrase translates as “urban or not urban?” But in reality: “cool or not cool?” (Chinese: 洋不洋气). So the trend spread throughout Douyin, and now everyone is asking whether barbecuing is cool or not cool, walking around Xinjiang is cool or not cool, etc.

How can you take advantage of the trend?
Participation in such campaigns with a trend tag can bring videos of regional tourism centers or any other destinations into recommendations for users - and thus attract Chinese tourists. For example, the tourism centers of Xinjiang and Beijing have already actively joined the trend.

🇨🇳China Weekly Digest 18.06 - 24.06We present you weekly digest of current events and materials about China!📲News and tr...
24/06/2024

🇨🇳China Weekly Digest 18.06 - 24.06

We present you weekly digest of current events and materials about China!

📲News and trends of Chinese digital
📍The ascent of social commerce this 618: Douyin, Xiaohongshu https://jingdaily.com/posts/the-ascent-of-social-commerce-this-618-douyin-and-xiaohongshu
📍Tencent’s WeChat breaks ranks to ban digital influencers in live streaming https://www.scmp.com/tech/big-tech/article/3266951/tencents-wechat-breaks-ranks-ban-digital-influencers-live-streaming

💼Business China
🔻China’s AI event World Intelligence Expo attracts few foreign firms in Tianjin amid global rift https://shorturl.at/cZ1dV
🔻Chinese e-commerce sales up 14% during 618 shopping festival https://shorturl.at/0SxKK
🔻Huawei’s HarmonyOS gears up for faster expansion on back of major apps WeChat and Douyin https://www.shorturl.at/shortener.php
🔻Mercedes-Benz is leading the price reduction strategy among luxury automakers https://daoinsights.com/news/whats-happening-in-the-luxury-automotives-industry-mercedes-benz-is-leading-the-price-reduction-strategy/

📎Useful insights
🔹What brands are missing when marketing to Chinese tourists https://jingdaily.com/posts/what-brands-are-missing-when-marketing-to-chinese-tourists

🔗Learn more about China marketing services on our website: https://china-digital.com

📩Contact us via email: [email protected]

Top platforms for attracting tourists from China🔹 Dianping 点评🔹 Ctrip 携程🔹 Qyer 穷游🔹 Qunar 去哪儿🔹 Fliggy 飞猪🔹 Mafengwo 马蜂窝
19/06/2024

Top platforms for attracting tourists from China

🔹 Dianping 点评
🔹 Ctrip 携程
🔹 Qyer 穷游
🔹 Qunar 去哪儿
🔹 Fliggy 飞猪
🔹 Mafengwo 马蜂窝

🇨🇳China Weekly Digest 11.06 - 17.06We present you weekly digest of current events and materials about China!📲News and tr...
17/06/2024

🇨🇳China Weekly Digest 11.06 - 17.06

We present you weekly digest of current events and materials about China!

📲News and trends of Chinese digital
📍Alibaba, Xiaohongshu tout sales growth in China’s midyear e-commerce festival https://shorturl.at/wwMmB
📍Chinese youth have a new zoo fascination. How are brands engaging? https://jingdaily.com/posts/chinese-youth-have-a-new-zoo-fascination-how-are-brands-engaging

💼Business China
🔻Adidas opens fraud probe in China after whistleblower letter https://www.bloomberg.com/news/articles/2024-06-17/adidas-launches-china-investigation-after-anonymous-letter
🔻China expands visa-waiver program list: Australia and New Zealand https://skift.com/2024/06/17/china-expands-visa-waiver-program-list-more-countries-added/
🔻Rival pork exporters could benefit from China-EU trade tensions https://www.reuters.com/markets/commodities/rival-pork-exporters-could-benefit-china-eu-trade-tensions-2024-06-17/
🔻From virality to retail reality: Can global Gen Z brands crack China? https://jingdaily.com/posts/from-virality-to-retail-reality-can-viral-global-gen-z-brands-make-it-big-in-china
🔻Top streamer “Crazy” Yang enters travel sector, taking aim at D**g Yuhui https://daoinsights.com/news/top-streamer-crazy-yang-enters-travel-sector-taking-aim-at-dong-yuhui/

📎Useful insights
🔹PwC: China Economy Quarterly — Q1 2024https://www.pwccn.com/en/research-and-insights/china-economic-quarterly-q1-2024.pdf
🔹From bricks to clicks: KPMG survey takeaways for luxury brands https://jingdaily.com/posts/from-bricks-to-clicks-kpmg-survey-takeaways-for-luxury-brands

🔗Learn more about China marketing services on our website: https://china-digital.com

📩Contact us via email: [email protected]

14/06/2024

💬Read on Weibo: trend cābiān 擦边

On Weibo, a designation has appeared for content that is on the verge of what is acceptable by Internet censorship - 擦边 (cābiān) . Or in original football terminology, it is a ball that is passed along the edge of the court line.

The controversy surrounding the new trend is intensifying on Weibo. Most users condemn such content, and there is no hashtag with this designation on the site at all. Beyond online debates, denouncing "cābiān" also has real-world consequences.

One recent example is the case of an influencer known as Dog-Head Lo**ta (狗头萝莉 @我是狗头萝莉) with over 14 million followers on Weibo. Her videos of her cooking street food while wearing tight-fitting qipaos (traditional Chinese women's dresses) drew condemnation from users. Some even filed reports about the sanitary conditions of her pancake business, while others deliberately damaged her pancake cart and left offensive messages on it one night.

🤡 Major global brands are raising prices in ChinaDespite the decline in consumer prices and deflation in China, famous f...
13/06/2024

🤡 Major global brands are raising prices in China

Despite the decline in consumer prices and deflation in China, famous foreign brands are increasing prices in China. From July 1, Estée Lauder Group will increase retail prices due to rising prices for raw materials. This is the second price increase for the brand's products this year. Previously, L'Oréal and Armani also increased prices for their products in China. Prices for luxury brand products have increased almost 10 times.

🤡 For example:
Chanel lipstick prices increased by 50 yuan and skin care products by 500 yuan.

🤡 Why do brands raise prices?
🔻In addition to the cost of raw materials, the rise in prices is due to increased productivity in the Chinese market. When sales volumes stagnate, brands temporarily raise prices to stimulate sales growth.
🔻National Chinese brands are improving the quality of their products. International brands need to raise prices to maintain a price gap with Chinese brands and prevent customer exodus.

Chinese consumers are not happy about price increases. However, we believe that this is a good time for Russian cosmetics and fashion brands to occupy a niche between rapidly rising foreign brands and local Chinese manufacturers - at the intersection of goods for the middle class and the premium segment.

📲💬How to Unlock WeChat in 3 StepsStep 1. Find a friend with a WeChat account.Step 2. Verify your account from a friend.S...
12/06/2024

📲💬How to Unlock WeChat in 3 Steps

Step 1. Find a friend with a WeChat account.

Step 2. Verify your account from a friend.

Step 3. Confirmation via WeChat Team

🔗Learn more about WeChat on our website: https://china-digital.com/services/wechat/

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