Walrus Creative Works

Walrus Creative Works A creative agency specializing in content marketing, social media, and brand identity.

will it ever gonna happen? why not? maybe the unprecedented times were the friends we made along the way ✨
10/08/2024

will it ever gonna happen? why not? maybe the unprecedented times were the friends we made along the way ✨

on their phone managing clients’ socials
24/07/2024

on their phone managing clients’ socials

what's your go-to activity after a tiring workday?the way we value work-life balance is one of our biggest flexes at wal...
22/07/2024

what's your go-to activity after a tiring workday?

the way we value work-life balance is one of our biggest flexes at walrus. ensuring we have time and energy left to dedicate to ourselves is more than a must 🧘

p.s.: yes, in a world that prioritizes productivity in our daily routines, bed rotting is also an important form of self-care 🛏️

Yesterday, we were joined by the brilliant Zeynep Yalım Uzun for a session on regeneration and longevity, titled “Why Re...
03/05/2024

Yesterday, we were joined by the brilliant Zeynep Yalım Uzun for a session on regeneration and longevity, titled “Why Regeneration Now?”

Zeynep is an industry titan with 30+ years of experience leading purposeful brands. Throughout her journey, she leaped from championing sustainability to embracing regeneration as a living systems mindset that goes beyond business and leadership.

Regeneration is a leap from short-term gains to long-life perspectives. And it’s more relevant than ever, with the boom in scientific research and technological advancements focusing on longevity.

Currently, the human lifespan is 76 years on average — but that might change significantly in the next decade. (You will definitely want to follow our client Morphiya to see how that shift unfolds.)

Together with Zeynep, we meditated on the implications of longevity. What will life look like when we have more years on average than ever before — what will it look like for us on an individual level, and on a bigger scale, for societies as a whole? Where does regenerative thinking come into the picture?

Sustainable marketing meant minimizing negative impact with social responsibility initiatives while maintaining the consumerist paradigm. What would making the leap to mean, and what would it look like in action?

Zeynep ended the session with the hope that we were left with “more questions than answers” — she certainly ignited many paths of thought to explore.

We extend our sincere thanks to her once again for making time to hold this session, a space for regenerative thought, with us.

You say hello, and we say hello right back. 👋🏻 Meet your new marketing team.When you team up with Walrus, you’re partner...
29/04/2024

You say hello, and we say hello right back. 👋🏻 Meet your new marketing team.

When you team up with Walrus, you’re partnering with a super talented team of creatives, strategists and marketing professionals. We call this marketing-department-as-a-service.

We excel at storytelling, branding, content marketing, social media marketing and much more, all tailored to amplify your brand's presence and make you a lovemark. (But more on that later — we’ll dive deeper into our services up next, stay tuned.)

🎯 So far, we have worked with 20+ clients most of which were startups and scaleups in edtech, health tech, biotech, and AI. Among some of our favorite clients are DEI and gender equality NGOs.

Got a vision and need a creative organic boost? We’re currently welcoming new clients and can’t wait to explore what we can create together. ✨

💌 Shoot us an email at [email protected] — let’s take your brand where it deserves to go.

There are currently 1 billion internet users with disabilities. 96% of the internet is not accessible to them.Reaching a...
17/04/2024

There are currently 1 billion internet users with disabilities. 96% of the internet is not accessible to them.

Reaching accessibility standards doesn’t take much effort, but it’s often not given any thought by brands and content creators.

At Walrus, we are driven by the power of stories to fuel change. Part of that power comes from how you deliver the stories.

Today, we’re proud to announce our partnership with Binclusive, the app and content studio that offers accessibility solutions for a world where all software and digital content are accessible to the 1 billion people with disabilities.

Powered by Binclusive’s solutions, we’re now including digital accessibility in our marketing communications services.

It takes small steps to be more inclusive. But in the end, your brand can potentially reach 1 billion people.

Ready to start creating brand stories that everyone can be a part of? Drop us a line at [email protected] and let’s talk.

—

🖼️ Full alt-text for the image:

Connecting with 1 billion takes only few steps, Walrus proudly announces new partnership, inviting you to binclusive, is written in dark blue on a light background. The letter B of the Binclusive text is capitalized and dark blue in color. The dot above the i is in the form of an apostrophe, and the rest of the text is in black. There are colored lines on the 4 edges of the page, and there are 4 stars painted in yellow inside in the 4 corners. Text, photo and microphone emojis are placed in small sizes around the edges of the articles.

To stand out and stay ahead of the game as a brand, you need to conduct competitor analysis. Not once, but continuously....
29/03/2024

To stand out and stay ahead of the game as a brand, you need to conduct competitor analysis. Not once, but continuously.

But what exactly is a competitor analysis in marketing, and how can you get started?

1️⃣ Determine the key players in your industry
2️⃣ Evaluate your competitors through SWOT analysis
3️⃣ Gather the information and create a roadmap
4️⃣ Rinse & repeat — keep monitoring and evaluating
5️⃣ Collaborate with marketing experts to execute the action items

✍🏻 In our latest article on Walrus Blog, we explain how competitor analysis works and give you 4 essential tools to get started: https://walruscreativeworks.com/2024/03/a-complete-guide-to-competitor-analysis-for-marketing/

Looking for expert help to maintain a competitive edge in your industry? Drop us a line at [email protected] and let’s improve your brand visibility together.

Will the US Senate go through with the ban? The path seems unclear, but this much is: For a strong social presence, yo...
15/03/2024

Will the US Senate go through with the ban? The path seems unclear, but this much is: For a strong social presence, you need to be familiar with TikTok.

If you’re over 30, it’s highly likely that you don’t have the app installed and think it’s all about obscure humor and “silly dances” to sped-up songs.

But here’s some reality check for you:

🔹 There are currently over 1 billion active users on TikTok — that’s 20% of all internet users globally.
🔹 Those reels on Facebook and Instagram? They’re mostly derived from TikTok trends.
🔹 The UX logic of hyper-personalized endless scroll of short-form videos is also derived from TikTok.

✍🏻 Check out our article on Walrus Blog penned by the super talented Yasemin Değirmenci for a deeper, extensive dive into TikTok, how to get started, and grow your presence: https://walruscreativeworks.com/2024/03/tiktok-for-beginners-a-comprehensive-guide-to-getting-started-and-growing-your-presence/

Can you believe that we still have to have the same conversations for workplace in 2024? We can’t either. But as long ...
13/03/2024

Can you believe that we still have to have the same conversations for workplace in 2024? We can’t either. But as long as inequality persists in workplaces, silence is not an option.

Walrus Creative Works was born as an answer to tired “Well, that’s just the things way are”s and excuses that maintain structures of power at the expense of the wellbeing and success of underrepresented groups defined by gender, sexual orientation, race/ethnicity, disability, and age.

From day one, we've been here to craft stories that matter, promoting a culture of and equality that reshapes how we work and live.

That’s why we’re beyond thrilled to announce our client, Inequality Awareness Network - İnan - an NGO, but also a movement to turn awareness into action, education into transformation, and challenges into opportunities for a more equitable work environment for everyone.

Here's to breaking barriers, shattering glass ceilings, and building a future where diversity, inclusion, and equality aren't just ideals but realities we live by every day.

Our next free LinkedIn webinar “Brand, Connect, Convert: LinkedIn Personal Branding for Business Growth” is only a week ...
12/03/2024

Our next free LinkedIn webinar “Brand, Connect, Convert: LinkedIn Personal Branding for Business Growth” is only a week away! ⏰

This is your last call to master LinkedIn personal branding and turn your profile into a landing page that converts.

Join our Cannes Lions-awarded CEO & Founder Çağla Büyükkoç-Sütlüoğlu to hear how she did it, and snag your free cheat sheet to get started right away.

🗓️ March 19, Tuesday
⏰ 17:00-18:00 CET
📍 Zoom (Sign up here: https://www.linkedin.com/events/brand-connect-convert-linkedinp7168550271688589313)

We know the “diversity hires”. We know the “token g**s”. We know the “gender-based ESG quotas” collecting dust in the ba...
08/03/2024

We know the “diversity hires”. We know the “token g**s”. We know the “gender-based ESG quotas” collecting dust in the back pages of sustainability reports. We definitely know the half-hearted IWD posts—we’d recognize that stock photo smile anywhere.

We know because we WERE the diversity hires, the token g**s, and the ESG quota-fillers. We know what being the one person pushed forward every International Women’s Day and Pride Month feels like, only to be put away the day after like holiday fairy lights.

We know what silencing and censoring yourself means in a (not so) Great Place to Work™. Misogyny passing as humor. Being called too “intense” when you object, feeling horrible when you don’t.

That is why Walrus Creative Works was founded: To celebrate and applaud women, NB, LGBTQIA+ not just on a single day but every day. To celebrate us for being proudly us. To create a workplace consisting predominantly of women and thriving.

We are here to create an example so shiny that it is impossible to look away.

We are celebrating today with a touch of humor. We see you, companies with 84% men on your boards creating posts celebrating your diversity hires, and we raise you our own diversity hire celebration post.

We also see you, incredible women doing incredible things every day: In offices, at home, at the parliament, in front of your computers, on the fields. We are endlessly inspired by you, and hope you find inspiration in what we do, too.

Here’s hoping there’s a future for us where diversity hires are a thing of the past, and diversity + inclusion is as widely accepted as, say, petting your dog when it ptptpts you.

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