08/11/2016
A LocoWise study reveals that pages with over a million likes now have only 2% average organic reach - the higher the number of page likes, the lower the organic reach, it now seems.
Followers or subscribers no longer guarantee engagement, especially as content news stream algorithms now prioritize certain content.
So, faced with greater volumes of social content, unfavourable algorithms, and impenetrable messaging platforms (think WhatsApp and other so-called dark channels), companies need to rethink their content strategies if they are to cut through the noise.
Danica Ross, Grayling San Francisco US Executive Vice President, on how brands can guide themselves through the ‘the new space race’ – part of our trends series.In an era where brands...