21/02/2022
Hi
Did you know that,
Henry Ford said:
“If I had asked people what they wanted, they would have said faster horses"
Steve Jobs said:
"A lot of times, people don't know what they want until you show it to them."
The last weekend, I was watching the series "Inventing Anna". It is a real story about Anna Sokorin. She was a scammer while living in US. She pretended to be a wealthy German heiress under the name Anna Delvey, and in 2017, she was arrested after allegedly defrauding banks, hotels, and acquaintances of a total of $275,000. Last year, Netflix paid her US$ 320,000 for the rights to her life story.
When a journalist convinced to Anna for talking about her story, used the following quote: "Give me a story and I can give you what do you want". That reminded me to the quotes from Henry Ford and Steve Jobs.
That means that, many of the times, "customers don't know what they want"
And how this can help you to increase your international sales?
It is simple. Don't assume what your customer (or future customer) wants only for what they say or do.
For example, this situation happen to me very often when a customer buys our Report:
- Customer: I don't want to offer my products to all the list, only a few of them, because they are not importing our exact product.
- Me: Why? If all those importers are in the same product category.
- Customer: Because I don't want to bother them and "perhaps", they are not interested.
No, that is wrong. I tell with experience because, from the other side, we also receive emails from suppliers demanding alternative products. They want to increase their product range but not many people offer it to them ("to not bother").
So, in sales, don't assume, just try it. If you are an exporter, offer your products not only to the importers of your same specific product but to the whole category of your product, because you could be losing business opportunities and future clients.
A report of importers or exporters will make your international sales easier. Request it here. (Asking is for free)
Or
Let me know the HS code of your product and I will send you with the most accurate report for you.
All the best,