"I work with women and a few brave men to create a customized wardrobe that fits with their Lifestyle, Personality and Career path...I am looking for persons who want to uplevel their personal branding, so that they make the best impression everyttime t As consumers, when we judge a product or a service, we are heavily influenced by its carefully crafted product packaging. Packaging creates strong
visual brand aesthetics and ensures an immediate, positive or negative first impression will be projected onto the core target market. It is a vehicle for a product to go from the shelf into the shopping cart. Why not use this to your advantage? Executives who also focus on their strong visual aesthetics and careful packaging will successfully project a positive brand and professional image onto their target market, within seconds of first being seen. The visual image that you project onto the outside world reflects your personality, your work ethic, your lifestyle, your belief system, and your core values. Are you someone to approach or to avoid? Do you have status and authority? Are you trustworthy, competent, and confident? Are you successful, hardworking, and intelligent? Are you happy and glad to be there? Does your appearance, behavior and the way you communicate convey a positive and professional image? Researchers have found that our brains make eleven rapid-fire major decisions about another person within the first three to seven seconds of meeting him or her. And those first impressions are tough to change, because once formed, we typically do not search for evidence to change that initial conclusion. What we look for is validation of our initial opinion, not contrary evidence. Remember the saying: “You only get one opportunity to make a first impression.”
Astute executives will apply a series of core marketing principles when creating their own personal brand and professional image, and in doing so, will take control of their career and maximize their potential in the workplace. If you want to take control of your own personal marketing mix, with your professional image at the helm, Chebel Image Consulting will empower you. We will work with you to develop visual and non-verbal strategies to ensure that within seconds of being seen, you will project a positive first impression and professional image to the outside world. You have seven seconds. Together, we will make them count.
