PR Analytics and Market Research: This service designs and administers research tools with a view to adding to the robustness of the strategy we craft. We will provide you an understanding of your target stakeholder/customer segment so that you could better tailor your offerings to capture their interest. Our PR Analytics also offers clients attempting to reach global market segments access to a database of news wires, journalists, bloggers, email addresses, web and social media channels, and other influencers as well as international distribution channels for the placement of your stories arising from press releases and pitches. We measure the net impact of a media strategy and provide advice on crafting winning campaigns.
2. Reputation Management: This service designs and implements an agreed public image for the client that is consistent with the its branding or value proposition. This service looks for opportunities to exhibit the brand or desired image, and crafts written and oral communication in support of this brand. The service will also track issues that are likely to threaten the image created in order to develop a proactive response and management before such issues develop into crises. We also offer interventions and training that will assist clients in aligning its internal systems and stakeholders to deliver the value proposition and brand promise of the company.
3. Employee Engagement: This service measures the level of employee engagement and develops interventions to address those gaps using communication strategies and applicable human resource management strategy .
4. Digital PR (Marketing and reputation management for firms on social media platforms). This service develops an online reputation and marketing strategy, manages that strategy by posting responses to stakeholder comments and issues, driving traffic to the website and social media sites, and ensures that the online representation of the company or individual is in sync with the brand/image being developed. The service also tracks how the company/individual is perceived and addresses negative reputation or issues.
5. Strategic Communications Planning and Implementation: This service develops Communications and Public Relations plans that are aligned to the organisation’s goals and supported by data. We also assist our clients in implementing the campaigns. We monitor and evaluate all campaigns and provide feedback as to its success in achieving its objectives. We conduct impact analyses, net effect analyses, and return on investment analyses for Public Relations, Advertising, and Promotions via events. After the campaign has been executed we check: what customers know, believe, perceive about you, whether or not your customers received the messages sent, paid attention to them, and acted on the information. Our campaigns are crafted with built-in tracking mechanisms, wherever possible so that data gathering is simplified. We also provide you with an analysis of which communication channels best suited to your targeted audience based on their media consumption patterns.
6. Writing (speeches, magazines, newsletters, annual reports, articles, broadcast scripts, blogs, social media posts), Production for Publication and Distribution (graphic design, pagination, artwork, printing, publication, souring of sponsorship/advertising). Financial PR/Energy PR is service that assist companies in preparing annual reports and other reporting documents for consumption by investors and regulatory bodies.
8. Event Coordination and Management: This service assists in crafting and staging client-sponsored events designed to promote and strengthen the image being built. We make bring stakeholders together for sharing ideas and decision making.
9. Crisis and Risk Communications is a service that develops a strategy and action plan for the organisation ahead of an actual crisis. We would develop the crisis manual complete with templates and standard operating procedures for tasks/activities such as press releases and press conferences. We also train and coach your identified spokespersons to prepare them to deal with the news media and stakeholders in an environment of chaos. Another component of the service is the implementation of the plan/strategy and management of the crisis or risk scenario during and at the time of the upheaval.
10. Advertising, Brand Development, Talent Management for endorsement contracts
11. Corporate Social Responsibility and Community Relations
12. Training. We provide training for officers of communications units/departments as well as spokesperson coaching in preparation for media engagements.
