Reach Consultancy Ltd

13/05/2026

I've spent 3 years helping people feel the climate crisis, not just understand it.

Today I'm putting a name to that work. I'm Maya, and I'm The Climate Girl.

I'm a digital climate communications consultant based in Trinidad and Tobago, and my thing is turning climate complexity into content that connects. That means campaigns, video production, storytelling strategy and a deep commitment to the issues that shape my part of the world.

Loss & damage. Just transition. Climate justice.

Some of what I've been up to:
— Shot and edited five videos for the Ital is Vital campaign that helped put the Ital Food Festival on the map this year

— Collaborated with the Sport Company of Trinidad and Tobago on a Climate Change and Sport campaign that sparked real conversation

— Directed, shot and edited the content for for the reintroduction of the Fondes Amandes Community Reforestation Project — bringing a vital conservation story back into the public eye

— Produced and promoted content around Gayap, celebrating this tradition of communal labour as a living model of climate resilience and community action

And this is just the beginning.

I'm building this space to share my work, connect with communicators doing meaningful things, and be honest about what it takes to tell climate stories that actually matter.

24/01/2025

𝙔𝙤𝙪𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙢𝙞𝙜𝙝𝙩 𝙗𝙚 𝙨𝙚𝙚𝙣... 𝙗𝙪𝙩 𝙞𝙨 𝙞𝙩 𝙗𝙚𝙞𝙣𝙜 𝙁𝙀𝙇𝙏? 👀

𝗟𝗲𝘁'𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗥𝗘𝗔𝗖𝗛
The number of people seeing your content. More reach means more eyes on your content, but that’s just the starting line.

𝗟𝗲𝘁'𝘀 𝗱𝗲𝗳𝗶𝗻𝗲 𝗘𝗡𝗚𝗔𝗚𝗘𝗠𝗘𝗡𝗧
The number of people interacting with your content. Likes, comments, shares, saves, these are the real indicators of interest. Why? Because people only engage when they find your content valuable or relevant.

𝗟𝗲𝘁 𝗺𝗲 𝗘𝗫𝗣𝗟𝗔𝗜𝗡
Higher engagement = better algorithm placement. When your audience interacts with your posts, the algorithm rewards you by showing your content to more people who will see your content as valuable.

𝙈𝙚𝙖𝙣𝙞𝙣𝙜 𝙮𝙤𝙪 𝙨𝙝𝙤𝙪𝙡𝙙 𝙛𝙤𝙘𝙪𝙨 𝙤𝙣 𝙘𝙧𝙚𝙖𝙩𝙞𝙣𝙜 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙩𝙝𝙖𝙩 𝙨𝙥𝙖𝙧𝙠𝙨 𝙖 𝙧𝙚𝙖𝙘𝙩𝙞𝙤𝙣. 𝙒𝙝𝙚𝙩𝙝𝙚𝙧 𝙞𝙩’𝙨 𝙖𝙣𝙨𝙬𝙚𝙧𝙞𝙣𝙜 𝙖 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣, 𝙨𝙤𝙡𝙫𝙞𝙣𝙜 𝙖 𝙥𝙧𝙤𝙗𝙡𝙚𝙢, 𝙤𝙧 𝙟𝙪𝙨𝙩 𝙗𝙚𝙞𝙣𝙜 𝙧𝙚𝙡𝙖𝙩𝙖𝙗𝙡𝙚, 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙞𝙨 𝙩𝙝𝙚 𝙘𝙪𝙧𝙧𝙚𝙣𝙘𝙮 𝙤𝙛 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖.

💡 Do you think your content sparks enough reaction from your audience?

Comment below 👇

20/01/2025

Did you notice a change in your instagram feed lately?

𝗪𝗲𝗹𝗹, 𝗦𝗾𝘂𝗮𝗿𝗲 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝗢𝗨𝗧 ❌ 𝗮𝗻𝗱 𝗿𝗲𝗰𝘁𝗮𝗻𝗴𝘂𝗹𝗮𝗿 𝗽𝗼𝘀𝘁𝘀 𝗮𝗿𝗲 𝗜𝗡! ✅

Instagram now prioritizes vertical posts (4:5 ratio). These rectangle posts take up more screen real estate, grab attention faster, and are favored by the algorithm. Translation? Bigger impact, better reach, and more engagement opportunities for YOU.

𝗖𝗹𝘂𝗲𝗹𝗲𝘀𝘀 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗴𝗿𝗶𝗱?

💡 𝗟𝗲𝘁'𝘀 𝗰𝗵𝗮𝘁 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘄𝗲 𝗰𝗮𝗻 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗹𝗲𝗳𝘁 𝗯𝗲𝗵𝗶𝗻𝗱 
✉️ 𝗱𝗼𝘆𝗹𝗲𝗺𝗮𝘆𝗮𝟭𝟱@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺 𝗼𝗿 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝗺𝗲.

04/10/2024

📱Social Media Management is a Full-Time Job, Not a Side Hustle

Social media management has evolved into a critical business function that requires strategy, creativity, and real-time engagement. Yet, we often see employers lump it together with roles like photography, marketing administration support, website design, sales, and digital marketing.

Here's the thing:
Each 👏Of👏These👏 Tasks 👏Is👏 A 👏Specialized👏 Skill👏

Expecting one person to excel in all areas often leads to burnout, mediocre results, and missed opportunities.

🎨 Designing a website requires technical know-how.

📷 Photography takes a trained eye for visual storytelling.

💬 Social media management requires continuous engagement, analytics, and content creation.

🎯 When we dilute these roles by packaging them into one, the true potential of each area gets lost.

Employers, please take note and invest in dedicated roles for dedicated results.

02/10/2024

Top Free Tools Every Social Media Manager Should Be Using💡

Managing your social media doesn’t have to break the bank, especially if you're a freelancer or consultant!

Here are the some of the best FREE platforms every social media manager should check out to level up YOUR game!🤯

30/09/2024

🙏🏿🫂Understanding your audience beyond the basics can be the game-changer in building meaningful connections!

27/09/2024

Social Media Managers are Crazy Scientists 🤯with a passion for connecting to audiences

Like any job, social media management requires a specific set of skills in order to be good at it.

These skills are the🧂 ingredients to creating a savvy, passionate and all-rounded social media manager.

Do you think there are other traits a social media manager should have🧐?

Let me know in the comments 👇

hashtag hashtag hashtag hashtag

05/09/2024

CHAT GPT is the most popular AI tool used for social media copywriting in current times.

As a seasoned social media manager I can spot a caption produced by from a mile away! See some of the usual suspects below 👇

- "Unlock the.."
- "Unleash the.."
- "Dive into..."
- The overuse of the star emoji 💫 ✨

(Let me know if you can spot a chat gpt caption too in the comments below!)

I understand if you are busy and don't have the time to write detailed captions for your post, but copy and pasting from CHAT GPT without finetuning and personalizing to fit your voice is going to have your brand lost in the crowd of other brands doing the exact same thing.

Take the time to write your own captions, whilst using CHAT GPT as a guide from which you can pull from. Ensure your brand voice is always present so that your audience knows who is talking to them.

08/05/2024

So as a , it is so important to be aware of the latest to your .

just released two new features and two new updates for creative ways for you to WOW your audience, engage them in fresh, fun ways and show your expertise in content production.

1. New Reveal Feature
2. Updated Cutout Sticker Feature
3. Updated Frames Feature
4. New Add Yours Music Feature

💡 Check out my post below to learn how to apply these features to YOUR next story, reel or note!

Let me know if this was useful or insightful and have you tried out these new features? What do you think of them?

12/06/2023