The Marketing Aide

19/07/2025

I’m in my ‘Do it for the plot’ era. So here’s a few things I’m uber proud of that happened in the past few days/weeks…

✈️ Flew to Madrid to participate in the on-site phase of my MBA program
🎬 Our client’s documentary that we produced has been accepted to the
✊🏽Happy to be supporting Caribbean Women for Climate Justice 2025 Conference
🎤Delivered a speech at the closing ceremony for the on-site phase
📸 And well some things I just do for the gram 😬😂

11/04/2025

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05/04/2025

🤎

28/03/2025

26/02/2025

Our Content Wins this month 🥳

- Our client’s post was added to the Location stories…great for targeted viewing ✅

- We got to share the stories of indigenous women across the Caribbean showcasing the distinctiveness and similarities of different indigenous communities ✊🏽

- 3 months later and the SEO on the Search Engine Results Page is as robust as ever 💪🏾 This is why you need at least 3 months for testing an effective strategy.

- Client reach and views skyrocketed 🚀

Added Bonus:
- Had to record a ‘How to record’ video for some clients and my sister got me heated 😭

See you next month for another update and if you’d like us to work together, feel free to reach out 📧

31/01/2025

What a month, I tell you! Here are 5 non-marketing things I did in January ⬇️

🤎Reconnected with friends (always a good time ✨)
🥳Hosted a Birthday Party for my niece (these kids are somethin’ else 😂)
👩🏾‍💻Listened to a lecture (more on that soon)
🛳️Visited the Logos Hope (such a cool experience as I always wanted to visit, as a child)
💇🏽‍♀️Did my hair (had my greys since I was in elementary school 😅)

What are some things you did this month that aren’t related to working? Share with me in the comments.

30/01/2025

Content Marketing projects we worked on this month:

♟️Assisted with Social Media Management for the Kenneth Fitzpatrick Memorial Junior Chess Tournament which led to the attendance of over 40 competitors 🥳

📢 Community Growth & Management for the Access Granted campaign. A Call to Action for Gender-Responsive Climate Finance ✊🏽

🎥Created content for clients we’ve signed NDAs for 🤫

👩🏾‍💻Had several meetings for ongoing projects & 2025 client strategies 📈

Here’s to more growth, creativity, and successful campaigns ahead. 🚀 Want to elevate your brand’s content? Let’s work together - DM us to get started!

04/01/2025

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04/01/2025

Are you giving up on social media again this year? Let’s connect so I can help you 🥺❤️

14/10/2024

I am now officially certified in Content & Creative Design by ✨

I collect certifications like infinity stones, but it’s important that as a creator to be constantly learning & re-learning, especially from the platform’s perspective. Here’s to more content creation 🍾

19/09/2024

Would you let someone you don’t know go through your garbage?

That’s the question my lecturer posed to a class of young adults just trying to get through one of their final courses before finishing their degrees. In my case, I was completing an AAS in Business Administration and had no idea what I wanted to pursue for my Bachelor’s. But that question got me. Some students didn’t care. It’s just garbage, right?

Would you let someone you don’t know go through your garbage? That’s the question my lecturer posed to a class of young adults just trying to get through one of their final courses before finishing their degrees. In my case, I was completing an AAS in Business Administration and had no idea what...

17/09/2024

With Christmas fast approaching, Meta has announced some new ad updates for the end-of-year push, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions, and more.

First off, Meta’s updating its discount code promo options, with a more prominent code notification, which automatically adds the code at the checkout.

Some new ways to expand your Facebook and IG promotions.