04/06/2026
One of the ways I've been able to have better conversations, uncover real opportunities, and ultimately win more clients is by asking two very simple questions.
1. What are the biggest challenges in your business right now that you want to solve?
2. What are your sales or business goals for the next 12 months?
That's it.
I've found that whether I'm speaking with a small business owner, a corporate executive, or the leadership team of a large organisation, the answers usually fall into one of two categories:
They have a problem they need solved.
Or they want to make more money.
Sometimes it's declining sales. Sometimes it's customer retention. Sometimes it's low visibility, poor lead generation, market competition, or operational inefficiencies.
But almost every challenge connects back to a business goal.
As a marketing consultant and business coach, I've learned that the most valuable conversations don't start with social media, websites, or advertising campaigns.
They start with understanding the business.
When I know what challenge you're trying to overcome and what goals you're trying to achieve, I can better determine whether marketing, training, strategy, customer experience, personal branding, or another solution is the right fit.
Too many professionals focus on selling services.
I focus on understanding problems.
And that's led to deeper client relationships, more meaningful engagements, and better results for everyone involved.
So let me ask you:
What is the biggest challenge your business is trying to solve right now?