Convince Marketing

Convince Marketing Facts, links and useful info for those in marketing from Bob Cook This was formerly the page for Convince Marketing.

It is still maintained as a page to share marketing related links that catch my eye. About Convince:
Convince was a small team that provided a wide range of integrated marketing services including social media management, graphic design, content creation, and multilingual copywriting. We worked on projects for technology companies in numerous countries from South Africa, to Europe, Australia, A

sia, and the Middle East. Although Taiwan based we had small teams in Russia and Germany. After 540 projects, family commitments forced me to formally close Convince in March 2015. I would like to thank all our clients, my fantastic team members and loyal freelancers for a wonderful 6 years.
- Bob Cook, Manager/Founder Convince Marketing

Enough with the Christmas stuff, time for brainwashing Japanese spaghetti style with a Tarako compilation https://youtu....
29/12/2016

Enough with the Christmas stuff, time for brainwashing Japanese spaghetti style with a Tarako compilation https://youtu.be/EBPR70-WTIY

......Tarako...Tarako...Tarako...Subscribe or they are coming for you! Like if you liked it :D Please consider clicking on the ads you see/turning off AdBlock.

"Dear person in London who listened to the "Forever Alone" playlist for 5 hours on Valentine's Day, You OK?" Great copy ...
13/12/2016

"Dear person in London who listened to the "Forever Alone" playlist for 5 hours on Valentine's Day, You OK?" Great copy for Spotify

The first of many, Ben and Jerry promote togetherness in this cute,  thinly-veiled attack on Trumpism https://www.youtub...
18/11/2016

The first of many, Ben and Jerry promote togetherness in this cute, thinly-veiled attack on Trumpism https://www.youtube.com/watch?v=rhSCBldsqaw

Here at Ben & Jerry's, we're concerned that the dominant message we see in society today is one of division. Whether it's televised politcal debates or newsp...

Lots of great take aways from Integrated Live
16/11/2016

Lots of great take aways from Integrated Live

Does a Trump victory change our game or their lessons to be learned as marketers? Marketing Week has an interesting take...
10/11/2016

Does a Trump victory change our game or their lessons to be learned as marketers? Marketing Week has an interesting take.

*Steal rivals’ oxygen

*Emotion beats reason

*Change what is acceptable

*Understand audience empathy

https://www.marketingweek.com/2016/10/04/marketing-in-the-age-of-trump/

Donald Trump has rewritten the rules of political communications with a campaign that has earned billions of dollars' worth of free media coverage.

Setting the benchmark once again, a joyous Christmas ad from John Lewis https://youtu.be/sr6lr_VRsEo
10/11/2016

Setting the benchmark once again, a joyous Christmas ad from John Lewis https://youtu.be/sr6lr_VRsEo

Watch the new John Lewis Christmas TV advert 2016 with Click here to continue the story: http://bit.ly/2eCBC2R This is the story of a little ...

An insight into M&S' new approach as it faces an uphill battle in the fashion world   “Fashion attitudes are ageless. In...
05/11/2016

An insight into M&S' new approach as it faces an uphill battle in the fashion world “Fashion attitudes are ageless. In the past businesses have gone wrong as they’ve tried to pigeonhole a 25-year-old woman to look a certain way but the reality is there are some 25-year-olds that want to dress like 50-year-olds as they favour a more sophisticated style. There are also some 50-year-olds who want to dress like 20-somethings."

https://www.marketingweek.com/2016/11/04/ms-dismisses-segmentation-as-it-claims-fashion-attitudes-are-ageless/

As its fashion sales continue to plummet, M&S says the approach to fixing general merchandise will be about avoiding age stereotypes and prioritising data-based marketing.

Got this through my door today - a Virgin Money Coloring Book.  Love the concept and fun implementation. Given the curre...
18/10/2016

Got this through my door today - a Virgin Money Coloring Book. Love the concept and fun implementation. Given the current adult coloring book fad, the level of interaction should make it very effective for brand loyalty.

Audi takes on the US Presidential Debate with this fun ad (See if you can find the 18 easter eggs) https://youtu.be/Dir0...
28/09/2016

Audi takes on the US Presidential Debate with this fun ad (See if you can find the 18 easter eggs) https://youtu.be/Dir0cOFmrOM

The race to be the next Commander-In-Chief has never been fiercer, with the debates heating up to become the duel of the century. Audi is bringing you our ow...

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