27/04/2026
ISPO是全球最具影響力的運動、戶外與冬季運動產業展會之一,每年吸引超過2.5萬名專業人士參與,匯聚品牌商、零售商、通路與創新者,是產業交流與合作的重要平台。
ISPO 2026將迎來重要轉型,不僅以全新形式規劃,也將移師荷蘭阿姆斯特丹舉辦,象徵展會進一步強化國際連結與歐洲樞紐定位。新一屆展會核心目標為「連結全球產業、激發創新、重燃運動熱情」。
展會將結合國際級展覽空間、精準買家媒合系統與多元內容策劃,提升商務交流效率與合作機會。重點方向包含三大面向:第一,優化商務配對機制,強化展商與買家之間的高品質連結;第二,深化內容價值,透過論壇、趨勢分享與專業講座,協助產業掌握未來發展方向;第三,推動永續發展與社會責任,支持環保與基層運動推廣。
同時,ISPO持續強調「運動改變世界」理念,推動健康生活與運動文化,串聯全球品牌與創新資源,促進跨產業合作。
對專業訪客而言,ISPO不只是展覽,更是掌握市場趨勢、拓展國際人脈與開發商機的重要全球平台。
ISPO is one of the world’s leading trade fairs for the sports, outdoor, and winter industries, bringing together over 25,000 professionals each year. It serves as a global platform for brands, retailers, and innovators to connect, showcase new products, and explore business opportunities.
In 2026, ISPO will undergo a major transformation and relocate to Amsterdam, strengthening its role as a European hub for the global sports industry. Under the theme of connecting industries, inspiring innovation, and reigniting passion for sport, the event aims to support the next stage of industry growth.
The show will feature improved buyer–exhibitor matchmaking, expanded content programs including forums and trend talks, and a stronger focus on sustainability and social impact.
For visitors, ISPO is not just an exhibition, but a key gateway for industry insights, global networking, and business development opportunities.
We're excited to exhibit at ISPO 2026! We'd love for you to visit our stand https://invt.io/1ixbcdk9o88
#貿易眼 #產業新聞 #知識 #分享 #行銷專家 #專業行銷 #國際行銷規劃 #阿姆斯特丹 #運動 #戶外