Jewel Content Marketing Agency

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https://jewelcontent.com/blog50.html
21/04/2026

https://jewelcontent.com/blog50.html

Despite being one of the world's most important economies, especially in B2B and tech, Taiwan is not being heard on the world's second-most important social media platform as rated by marketers, LinkedIn.

Generative engine optimization (GEO) should not be treated as SEO 2.0. It represents a huge opportunity to overcome B2B'...
07/04/2026

Generative engine optimization (GEO) should not be treated as SEO 2.0. It represents a huge opportunity to overcome B2B's stubborn resistance to brand.

Many B2B marketers view generative engine optimization (GEO) as search engine optimization (SEO) 2.0, but it actually creates an opportunity to finally get brand inside B2B's city walls.

https://jewelcontent.com/blog45.html
04/11/2025

https://jewelcontent.com/blog45.html

With brands and marketers under ceaseless pressure to put out more and more content, it's getting harder to just wing it with content creation and publishing. If you're serious about content marketing, you need a content calendar.

https://jewelcontent.com/blog47.html
16/09/2025

https://jewelcontent.com/blog47.html

Consideration is unpopular with some B2B marketers, who dismiss it as outdated, impractical, or irrelevant. Their criticisms are often valid, but consideration still has marketing value, warts and all.

Do you know which will deliver more bang for your buck?
09/09/2025

Do you know which will deliver more bang for your buck?

Subject matter expertise and thought leadership are often lumped together in content marketing, but the differences matter, because their brand and marketing benefits are different.

https://jewelcontent.com/blog44.html
14/08/2025

https://jewelcontent.com/blog44.html

Global Taiwanese brands tend to treat online marketing like they would a tradeshow. But the Internet isn't a tradeshow, it's a city, where most people aren't interested in what you sell and don't care what you have to say, which requires a different playbook.

It's not just for social media reach.Zero-click content can build your brand if done right.
05/08/2025

It's not just for social media reach.
Zero-click content can build your brand if done right.

Marketers who've heard the term zero-click content know they need more in their content strategy, but might not really understand why.

Trust is the single most important factor in determining whether companies do business with you. Is your content buildin...
19/11/2024

Trust is the single most important factor in determining whether companies do business with you.

Is your content building or undermining it?

Trust is the single most important factor in determining whether companies do business with you. And with roughly 60% of the B2B buyer's journey complete by the time they talk to one of your salespeople, content marketing has a role to play in establishing trust, or undermining it.

Content marketing strategy can be a daily struggle.We've got tips for leveling the playing field.
12/11/2024

Content marketing strategy can be a daily struggle.
We've got tips for leveling the playing field.

You can have a great content strategist cook up a great content marketing strategy and plan for your business. But that plan is only half the battle, because content strategy success is a daily struggle where you repel resistance and dig your trench at the same time.

Many B2B buyers' journeys end without a purchase, with over half of lost B2B prospects who expressed intent to purchase ...
29/10/2024

Many B2B buyers' journeys end without a purchase, with over half of lost B2B prospects who expressed intent to purchase lost to indecision. Learn how content marketers can help.

The average B2B buyer's journey takes nine months. Many end without a purchase. And 56% of lost prospects who previously express an intent to purchase were lost because due to customer indecision. This isn't just bad, it's borderline tragic if you've got skin in this game. But content marketers can....

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