ROCK YU Creative

13/03/2026

ROCK NEWS✨🤘

來自新加坡 Young Spikes 的現場直擊！
由 ROCK YU 薛亦馨與 Ogilvy Taiwan 王辰旭 組成的青年創意聯隊，本週代表台灣飛抵新加坡，參加3/11的Young Spikes 總決賽。

兩位選手挑戰的是 Integrated（整合行銷） 競賽，考驗的是如何發揮創意運用在不同媒體互相補強、層層疊加以推動實質商業成效或達成品牌目標。
從提案前反覆地推敲練習，到親臨現場與來自各國的菁英青年創意交鋒，那種志在必得的緊湊氛圍，全身心投入創意的興奮感，讓兩位選手印象深刻。

結果揭曉，ROCK YU X Ogilvy Taiwan聯隊最終獲得了 Shortlisted 的肯定，更是今年唯一入圍的台灣隊伍！🏅

對兩位年輕創意來說，在極限的提案壓力下，親自感受各國選手如何拆解命題、玩出不同創意解法，並在交流中激發出更多火花，是這趟旅程中能量最飽滿的時刻與收穫。

期待你們帶回來的創意能量。
我們可愛的小ROCKER 兼台灣隊甜心 Alice，你好棒！🤘✨

Live from Young Spikes in Singapore!

This week, a joint team of young creatives, Alice Hsueh from ROCK YU and Warren Wang from Ogilvy Taiwan represented Taiwan at the Young Spikes Finals in Singapore.
The duo took on the Integrated Competition, which challenges how creativity is leveraged across-media to complement each other and drive real business and brand goals.

From relentless rehearsals to competing with the best young creatives from different countries, the fast-paced energy and the excitement of diving deep into creativity left a deep impression on them both.

The results are in: The ROCK YU X Ogilvy Taiwan team earned a Shortlist recognition, standing as the only team from Taiwan to be shortlisted in this category this year!🏅

The most rewarding part of this journey was seeing firsthand how other creatives from different countries came up with different ideas under a tight deadline. These moments of inspiration and the shared energy were the real highlights of their experience.
We can’t wait to see the creative energy they bring back.

To our very own Little ROCKER and the "Sweetheart of Team Taiwan" Alice, you did amazing! 🤘✨

#火星創集

26/02/2026

ROCK NEWS✨🤘

收到來自 Spikes Asia 台灣官方代表小魚廣告網的超棒好消息！🎉

2026 Taiwan Young Spikes 評審結果揭曉，由 ROCK YU 與 Ogilvy Taiwan的青年創意組成的聯隊「渦麗咧」，在 12 組頂尖創意團隊中脫穎而出，拿下第一！🥇

ROCK YU 的小ROCKER 薛亦馨 與她的隊友Ogilvy Taiwan的王辰旭 將代表台灣，於三月初飛往新加坡參加 Young Spikes 總決賽，
期待他們在國際舞台上展現台灣創意的爆發力！🤘👏

We received some awesome news yesterday from Kleinerfisch, the official Spikes Asia representative in Taiwan! 🎉

The results for the 2026 Taiwan Young Spikes are in.
Out of 12 elite young creative teams, a joint team of young creatives from ROCK YU and Ogilvy Taiwan stood out from the crowd and took the top spot! 🥇

Our very own Little ROCKER, Alice Hsueh, along with her teammate Warren Wang from Ogilvy Taiwan, will now represent Taiwan at the Young Spikes Finals in Singapore this early March.

We can’t wait to see them unleash the explosive power of Taiwan’s creativity on the international stage! 🤘👏

#火星創集

【2026 年 Taiwan Young Spikes 評審結果揭曉】

2026 年 Taiwan Young Spikes 已於昨日進行線上評審。在 12 個參賽團隊中選出前四名。並由前兩名代表台灣參加三月初於新加坡舉行的 Young Spikes 總決賽。

圖為主辦單位 Spikes Asia 台灣官方代表小魚與三位評審：曾擔任坎城創意獎評審的精英公關集團總經理 Jason 張志聖，曾以「反審查圖書館」多次獲得坎城創意獎並曾兩次來台擔任 Young Lions 評審的德國創意人 Tobi，曾在業界培育諸多青年創意並擔任過 Spikes Asia 評審的 Josephine 林妙齡。

由於此次比賽針對敏感議題採取秘密競賽與評審。故不公開揭露命題與作品內容。評審意見將在三月初（本週末過後）私下提供選手參考。

以下為本次評審結果：

第一名：
Team 4 （「渦麗咧 ROCK YU X Ogilvy Taiwan隊」）
薛◯馨
王◯旭

第二名：
Team 10（「李奧 Leo」隊）
許◯澤
李◯泓

此兩隊獲代表權與門票贊助前往新加坡參加 Young Spikes 總決賽。
_________________________________________

第三名：Team 6（「酷」隊）
楊◯祥
謝◯宇

第四名： Team 1（「不來梅創意」隊）
黃◯華
黃◯倩

此兩隊獲得名次，並在正選兩隊無法參賽時依序獲得資格參賽。

以上。再次感謝各位選手年假期間辛勤參賽。

25/02/2026

感謝Campaign Brief Asia報導！
Thank you, Campaign Brief Asia !

https://campaignbriefasia.com/2026/02/25/kaifun-asks-what-will-you-bring-to-the-table-in-new-campaign-via-rock-yu-creative-taiwan/

#火星創集

ROCK YU Creative Taiwan has shifted the focus from the menu to the dining moment, positioning KAIFUN as a facilitator, reminding people that a great group dining experience is truly defined by shared conversation and connection.

10/02/2026

ROCK NEWS✨🤘

Campaign Brief Asia 公布 2025 Taiwan Agencies Creative Rankings。
ROCK YU Creative首次入榜就闖進 Top 5，以275總積分名列第4！
能在亞洲指標性的創意排行榜中初登場便獲得肯定，對還在持續發酵的麵團是莫大的鼓舞。

我們很開心，會繼續挑戰自己，期許能成為更具特色與影響力的獨立創意代理商，帶著對創意的熱忱與客戶一起走得更精彩。✨

Campaign Brief Asia has just released the 2025 Taiwan Agencies Creative Rankings. In our very first appearance on the list, ROCK YU Creative broke straight into the Top 5, ranking 4th overall with 275 points!

To make such a bold debut on this Asia’s definitive industry benchmark is a massive boost for us. As a team that is like dough still rising, we are constantly fermenting and evolving.

We are beyond thrilled. We will continue to challenge ourselves, striving to become an independent creative agency with even more distinct character and impact. With our hearts set on creativity, we look forward to letting this obsession carry us and our clients even further together. ✨

#火星創集

06/02/2026

ROCK NEWS✨🤘🏻

ROCK YU 共同創辦人暨首席創意長 游明仁 榮幸受邀擔任 2026 The One Show Branded Entertainment 品牌娛樂類 評審 !

今年3月，游麵將與來自全球不同文化與創意領域的頂尖創意領袖齊聚多明尼加，期待在評選過程中，看見更多打破常規、將品牌創意推向新高度的卓越作品！✨

The One Show最終報名截止日期為 2026 年 2 月 20 日。
如果你準備好讓自己的作品登上全球創意舞台，現在就是最佳時機！🔥👍

Richard Yu, Co-Founder and Chief Creative Officer of ROCK YU, is honored to be invited as a jury member for the 2026 The One Show in the Branded Entertainment category!

This March, Richard will join forces with top creative leaders from diverse cultures and industries around the world in the Dominican Republic. He is looking forward to witness groundbreaking works that break conventions and elevate brand creativity to a new visionary height!!✨

The final entry deadline for The One Show is February 20, 2026. If you’re ready to showcase your work on the global creative stage, now is the time! 🔥👍

Enter The One Show: oneshow.org

#火星創集

23/01/2026

ROCK AWARDS 🏆🤘✨

LIA Agency of the Year黑天使獎座及LIA華文創意紅天使獎座陸續飛抵ROCK YU！🎉
團隊興奮一起抱著這份貨真價實的榮耀，合照把這份喜悅紀念起來。

謝謝每一位相信我們、並肩同行的客戶與夥伴。
感謝羅導、銓導、大演、春天的大力支持！
明天創意火焰繼續燃燒—Keep Rocking✨

The LIA Agency of the Year Black Statue and the LIA Chinese Creativity Red Statues have arrived at ROCK YU, one after another! 🎉

The moment they showed up, the whole team lit up. Everyone gathered around, held this very real honor close, and snapped a group photo to lock in the joy.

From the bottom of our hearts, thanks to every client and partner who has believed in us and walked alongside us. And huge thanks to directors Ging-zim Lo, Mulder Shen, DN Pictures, and Spring Film Production for their incredible collaboration and support.
Tomorrow, the creative fire keeps burning—Keep Rocking✨

#火星創集

19/01/2026

ROCK Awards 🏆🤘✨

龍璽創意獎得獎名單揭曉！
ROCK YU Creative 以飛利浦氣炸鍋《脆皮燒肉篇》與開飯川食堂《加點什麼系列》，
一舉拿下🥇1 金🥈3 銀🥉1 銅 的亮眼成績！

金獎🥇 飛利浦氣炸鍋《脆皮燒肉篇》影視廣播大獎－電視／影院影片－耐用消費品
銀獎🥈 開飯川食堂《加點什麼系列》影視廣播大獎－在線視頻（30s–3mins）
銀獎🥈 開飯川食堂《加點什麼系列》工藝大獎－影視工藝－影視製作－腳本
銀獎🥈 開飯川食堂《加點什麼系列》品牌娛樂大獎－視聽類品牌內容－在線（虛構類）
銅獎🥉開飯川食堂《加點什麼系列》品牌娛樂大獎－視聽類品牌內容－短視頻

謝謝飛利浦與開飯川食堂客戶團隊的信任與支持。
感謝所有一起把idea做到最好的創意、製作與業務夥伴。

新的一年才剛開始就收到了這份好消息，真的很振奮。
ROCK YU會帶著這股士氣，繼續相信創意努力前行 🤘

The LONGXI Creative Awards winners are out!

With Philips Airfryer “Crispy Roast Pork Belly” and KAIFUN Together “Wanna Add Something to the Table” series, ROCK YU Creative is proud to take home🥇 1 Gold 🥈 3 Silver 🥉 1 Bronze in total.

Gold🥇 Philips Airfryer “Crispy Roast Pork Belly”
(Film – TV/Cinema Film – Durable Consumer Goods)

Silver🥈 KAIFUN Together “Wanna Add Something to the Table”
(Film – Online Video - 30s–3mins)

Silver🥈 KAIFUN Together “Wanna Add Something to the Table”
(Craft – Film Craft – Script)

Silver🥈 KAIFUN Together “Wanna Add Something to the Table”
(Branded Entertainment – Online Fiction Film)

Bronze🥉 KAIFUN Together “Wanna Add Something to the Table”
(Branded Entertainment – Short Video)

Many thanks to Philips and KAIFUN Together client team for their trust and support. And appreciate every creative, account, director and production partner who helped bring the idea to its very best.

Starting the year with good news like this is truly energizing.
We’ll carry this momentum forward, and keep moving ahead the way with our belief in creativity. 🤘

#火星創集 #龍璽創意獎

25/11/2025

ROCK NEWS 🤘🏻✨

謝謝台北市廣告業經營人協會 - 4A及理事長KIKI的邀請，游麵期待與大家在講堂見！🤘🏻

10/11/2025

感謝滾石文化 廣告Adm報導！🏆🎉

#火星創集

✨Adm_News | ROCK YU Creative 榮獲 LIA 2025倫敦國際獎-華文創意《年度獨立創意代理商》

火星創集成員ROCK YU Creative今年在LIA倫敦國際獎華文創意中，以飛利浦氣炸鍋《不怕油系列》與開飯川食堂《加點什麼系列》兩件系列作品，在多個類別中表現亮眼，共奪下 2 金、2 銀、2 銅的優異成績。也因整體表現突出，讓 ROCK YU Creative 脫穎而出，最終拿下《年度獨立創意代理商》，獲頒一座黑天使的殊榮。

LIA亞洲合夥人Gordon Tan表示，“The rise of ROCK YU Taipei is a story we are thrilled to celebrate, their fearless, independent spirit and pure focus on the power of the idea have resulted in a body of work that is both fresh and effective. They are a beacon for independent agencies everywhere,proving that brilliant ideas can come from any corner of the globe.”

ROCK YU Creative 共同創辦人暨首席創意長游明仁表示：「這個獎項對於創立約兩年的ROCK YU 來說，絕對是莫大的激勵。創意不只是我們的語言，更是推動我們持續勇敢前進的引擎。今天，這份一直以來堅持的熱情，被刻成榮耀。」

這項榮譽象徵 ROCK YU Creative一年來努力與累積創意能量的成果，未來他們也將持續以創意為核心，讓更多精彩瞬間發生—Keep Rocking✨。

#年度獨立創意代理商

07/11/2025

感謝Campaign Brief Asia報導！

Thank you, Campaign Brief Asia!
We’re truly thrilled and honored to receive this recognition🏆🎉

London International Awards (LIA) has announced its 2025 Chinese Agency of the Year winners, recognising two distinct pillars of the Chinese-language advertising industry. Leo Hong Kong has been named Chinese Agency of the Year, while ROCK YU Taipei has been crowned Chinese Independent Agency of the

06/11/2025

ROCK NEWS🤘🏻✨

ROCK YU Creative榮獲LIA 2025倫敦國際獎-華文創意《年度獨立創意代理商》！！！

創意不只是我們的語言，而是讓我們持續前進的引擎。
今天，這份熱情被刻成榮耀。

🤘🏻 We are the Independent Agency of the Year.

感謝每一位並肩信任的夥伴，讓我們繼續點燃創意能量—Keep rocking✨

ROCK YU Creative WINS Independent Agency of the Year at LIA Chinese Creativity Awards 2025!

Creativity is not just our language. It’s the engine that keeps propelling us into bolder moves. Today, that passion has been crowned in glory.

🤘🏻 We are the Independent Agency of the Year.

A massive thanks to every partner who’s believed in and run beside us.
Together, we’ll keep the creative fire burning — keep rocking.

#火星創集