11/09/2026
In fast-paced Shanghai, everyone needs a place where their emotions can rest.
Rooted in Am’miri’s five core values—companionship, love, acceptance, inclusivity and courage—we framed the Shanghai pop-up as a “home for the heart.” A space where no one is expected to stay strong all the time, and where DumDum brings the meaning of protection and companionship to life.
Tapping into the emotional needs of city life, e&a shaped the communication around Am’miri as more than an original IP—a gentle connection between 楊千嬅 楊千嬅Miriam Yeung ‘s music, personal expression and shared emotions.
From the concert stage to a “home” at Grand Gateway 66, Am’miri carries one message: wherever life takes you, you never have to go through it alone.
e&a | Event Experience · Media Relations · Talent Strategy · Social Amplification