06/12/2023
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Nozomi is a bakery. The name means hope in Japanese, projecting the founders wish for a more sustainable and vegetarian way of living, inspired by his time in Japan. The aim is to implement this philosophy into people’s daily consumption as a neighbourhood bakery.
The logo acts just like a stamp of quality and approval, commonly found on food produce, inspiring confidence in the consumer in a friendly and warm way. The rounded angles are referencing the hand-made process of the baking, delivering a sense of warmth and anticipation; the matte grainy texture conveys the various rich natural products used.
The art of baking requires the infusion of time, the assistance of temperature, air and handcraft. Just as considerate, the interior architects from JSC studio have created a detailed and organic space to complete the new Nozomi brand. The bakery becomes a little refuge where busy urbanites can slow down and take a bite to nourish their senses.
Nozomi 禾波制所是來自創辦人旅居日本及蔬食純粹的美好印象及理念,作為養心餐飲集團唯一的烘焙品牌,此次品牌更新專案除了原址服務通勤上班族的松江店,更將旗艦店落腳結合文教商學的師大商圈,成為最貼近民眾日常消費的親切鄰舍。
視覺主軸希望環繞簡單安心的烘焙本質,logo 以烙印於起士及奶油等製品上的印記字輪廓,象徵對自家品質的信任與自信,連結“出自nozomi皆是美味保證” 的親和信賴感。圓潤弧線取材自醱酵的麵團、烘烤中的蛋糕散發溫暖出爐期待感;霧面顆粒感傳達烘焙過程中,各種來自大地的豐饒物產。
烘焙是需要注入時間、以溫度及空氣輔助,注入手感的產物,搭配JSC studio室內設計擅長的細節及有機感,成為繁忙都市人能夠感受呼吸及品味生活的一方綠洲聚落。
Nozomi Bakery&Patisserie
interior Design JSC studio
marketing&PR Foodie Amber
photography 林科呈 LIN KO CHENG Photography
Nozomi is a bakery. The name means hope in Japanese, projecting the founders wish for a more sustainable and vegetarian way of living, inspired by his time in...