Etch Design 冶染社

Etch Design 冶染社 冶染社探索品牌構成的脈絡,梳理並歸納需求,透過設計方法建立適當的品牌語彙。 服務項目:品牌識別設計、形象網站設計、包裝設計、手冊/刊物設計、活動/展覽主視覺設計、平面設計。

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【2025 臺灣量子科技國際研討會 Quantum Taiwan 2025|活動視覺設計】每一組實驗數據的背後,都是一整年的積累與推進。Quantum Taiwan 2025 以「量子運算的規模化與連結性」為核心命題,匯聚來自美國、歐洲及亞...
27/05/2026

【2025 臺灣量子科技國際研討會 Quantum Taiwan 2025|活動視覺設計】

每一組實驗數據的背後,都是一整年的積累與推進。

Quantum Taiwan 2025 以「量子運算的規模化與連結性」為核心命題,匯聚來自美國、歐洲及亞洲多國的產官學研代表,共同探討全球量子科技的研發動能、應用前景與產業化趨勢。視覺設計從這個命題出發,以「量子電腦實驗結果圖表」作為設計概念的原點——那是每一位研究者在過去一年間,以嚴密實驗換取的真實數據,也是一切對話得以展開的共同語言。

設計將抽象的實驗矩陣轉化為具有畫面張力的立體形態:排列於深色網格上的方形量子位元,高低起伏呼應量子閘運算的數據分布;而中央點亮的長方體,是這場研討會最核心的視覺象徵——它代表跨國學者與產業代表共同凝聚出的共識,以及量子科技邁向下一階段的嶄新起點。

色系的選擇精準對應三方力量:靛藍色系承載科學研究的嚴謹與前瞻;金銅色系注入產業合作的厚度與溫度;翠綠色系則代表臺灣國家量子研究團隊的在地發表與主體能量。深黑底色奠定整體沉穩、專業、國際化的視覺基調。這套視覺語言透過不同視角,應用於主舞台、展覽指引、識別證、手冊及數位媒體等多元載體,呼應各領域專家從「多元視角觀察研究成果」的精神,使整體活動系統具備高度一致性與識別張力。

Quantum Taiwan 2025,不只是一場年度研討會,更是臺灣量子科技向國際展示整合深度的關鍵里程碑。

Every set of experimental data represents a full year of relentless pursuit.

Quantum Taiwan 2025 brings together leading voices from government, academia, and industry across the United States, Europe, and Asia, centering on a single, pressing question: how do we scale quantum computing and make it genuinely connected? The visual identity takes its cue from quantum computer experimental result charts — the shared language through which researchers communicate breakthroughs, and the foundation upon which every meaningful dialogue begins.

The design translates these abstract data matrices into a three-dimensional visual landscape. Cubic quantum units arranged across a deep-toned grid rise and fall in patterns that echo the output distributions of quantum gate operations. At the center, a single illuminated rectangular form stands apart — a symbol of the consensus forged among international scholars and industry partners, and the opening of a new chapter in quantum technology.

Three color systems define the identity with intent: indigo carries the rigor and foresight of scientific inquiry; gold-copper grounds the visual in the weight of industrial collaboration; and green represents the presence and momentum of Taiwan's national quantum research teams. Against a deep black ground, the palette establishes a visual register that is precise, authoritative, and unmistakably global.

Applied across the main stage, exhibition signage, badges, program books, and digital media — each from a distinct vantage point — the system reflects the spirit of researchers examining results from multiple angles. Quantum Taiwan 2025 is more than an annual symposium. It is Taiwan's most significant statement yet on the international stage of quantum technology.

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Client: Taiwan Quantum Program Office
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou
3D Artist: Sion Hsu

【鬍鬚茶園 HUXU TEA|包裝設計】有些味道,是土地與記憶的交織。包種茶的香,輕柔而綿長,像清晨山間的第一縷霧氣,落在葉尖,也落進喝茶人的心裡。鬍鬚茶園坐落於坪林北宜公路上,秉持匠心精神,以嚴格的品質把關,守護這杯茶最經典的模樣,也在傳...
18/05/2026

【鬍鬚茶園 HUXU TEA|包裝設計】

有些味道,是土地與記憶的交織。

包種茶的香,輕柔而綿長,像清晨山間的第一縷霧氣,落在葉尖,也落進喝茶人的心裡。鬍鬚茶園坐落於坪林北宜公路上,秉持匠心精神,以嚴格的品質把關,守護這杯茶最經典的模樣,也在傳承中,慢慢開展出更多元的風味樣貌。

為了讓這份用心在包裝上說話,設計以茶園生態為靈感,將穿山甲、五色鳥、小綠葉蟬等山中常客化為各款茶品的形象代言。色鉛筆手繪的筆觸,細膩而溫柔,讓每一隻動物都像是剛從樹叢間探出頭來,安靜地棲息在包裝之上。

花卉的選擇參照包種茶風味輪中以花香為主體的描述——茉莉、蘭花、梔子——呼應著茶湯裡若隱若現的百花香氣,讓視覺與味覺在翻開包裝的瞬間,悄悄交疊在一起。

這不只是一個包裝,而是一座濃縮的茶園風景。每一筆插畫、每一款茶,都是鬍鬚茶園對土地與工藝最真誠的致意。

Some flavors are woven from land and memory.

Paochong tea carries a scent that is gentle and lingering — like the first thread of mist drifting through the mountains at dawn, settling on the tips of leaves and quietly into the hearts of those who drink it. Nestled along the Pinglin section of the North-Yi Highway, HUXU TEA is guided by a spirit of craftsmanship, upholding rigorous standards of quality to preserve the most timeless expression of this classic tea, while gradually expanding its offerings to bring greater variety to every cup.

To let that dedication speak through form, the packaging draws inspiration from the living ecosystem of the tea garden. The pangolin, Taiwan barbet, and leafhopper — creatures familiar to these hills — each become the face of a different tea variety. Rendered in colored pencil with quiet precision, every illustration feels as though the animal has just emerged from the undergrowth, pausing to rest on the surface of the box.

The choice of florals follows the same attentiveness. Drawing from the floral-forward descriptors of the Paochong flavor wheel — jasmine, orchid, gardenia — each bloom echoes the layered floral notes hidden within the tea, allowing sight and taste to gently overlap the moment the packaging is opened.

This is more than a package. It is a condensed landscape of the tea garden itself — where every brushstroke and every tea variety stands as HUXU TEA's most sincere tribute to the land and the craft that shaped it.

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Client: HUXU TEA
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou, Bi Zong Hu
Illustrator: Bi Zong Hu
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#包裝設計 #冶染社

【曉日制作 LIKE SUNNY|品牌識別設計】曉日制作相信,空間設計的核心在於理解生活本身——那些被說出口的期待,以及更多尚未成形、未被語言捕捉的渴望。本次識別設計以「溝通」與「朝陽」為靈感,捕捉曉日傾聽、理解與陪伴的姿態。標誌視覺融合旭...
03/04/2026

【曉日制作 LIKE SUNNY|品牌識別設計】

曉日制作相信,空間設計的核心在於理解生活本身——那些被說出口的期待,以及更多尚未成形、未被語言捕捉的渴望。本次識別設計以「溝通」與「朝陽」為靈感,捕捉曉日傾聽、理解與陪伴的姿態。標誌視覺融合旭日升起的意象與「日」字結構,象徵新的生活篇章在光線中悄然展開,也象徵曉日作為媒介,讓真實需求慢慢被照亮。

我們為品牌量身打造中英文標準字,使其在親切與專業之間取得平衡,形成一致且具識別性的視覺語彙。整體設計以溫潤且富有詩意的方式呈現,使曉日制作的精神——透過深入對話,陪伴屋主看見真正的生活樣貌,得以清晰而優雅地被感受。

LIKE SUNNY believes that the essence of spatial design lies in understanding life itself—both the desires that are spoken and the deeper, unarticulated longings that have yet to take shape. This identity design draws inspiration from “communication” and “sunrise,” capturing LIKE SUNNY’s approach of listening, understanding, and accompanying each homeowner through their journey. The logo blends the imagery of a rising sun with the structural form of the character “日,” symbolizing a new chapter of life quietly unfolding in the light—while also representing LIKE SUNNY as the medium through which true needs are gradually illuminated.

We crafted bespoke Chinese and English logotypes for the brand, balancing warmth and professionalism to create a coherent and recognizable visual language. The overall design expresses LIKE SUNNY’s philosophy in a gentle, poetic manner—allowing its belief in meaningful dialogue and its role in guiding homeowners toward the essence of their ideal life to be felt clearly and gracefully.
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Client: Like Sunny
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou
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#品牌設計 #品牌識別 #識別設計 #冶染社

【GTDP台德民間論壇|主視覺設計】主視覺以「交織」為核心意象,象徵台德兩國於公民社會領域中,持續展開的理性對話與多層次合作。線條的脈動如同雙向思辯往返的軌跡,交疊出紡織般的結構韻律,深刻呼應臺灣以細膩工藝與柔韌精神,與國際共同編織未來的姿...
27/03/2026

【GTDP台德民間論壇|主視覺設計】

主視覺以「交織」為核心意象,象徵台德兩國於公民社會領域中,持續展開的理性對話與多層次合作。線條的脈動如同雙向思辯往返的軌跡,交疊出紡織般的結構韻律,深刻呼應臺灣以細膩工藝與柔韌精神,與國際共同編織未來的姿態。畫面構成以嚴謹秩序建立專業性,並保留有機流動感,藉此呼應論壇作為長期交流平台的開放與包容。整體設計聚焦於「連結、共鳴與深化理解」,體現雙邊公民社會以平等、務實的方式推動對話,開啟跨國交流的新篇章。

The key visual centers on the motif of "Interweaving," translating the dynamic process of rational discourse and multi-layered collaboration between Taiwan and Germany into a tangible visual language. The design transforms abstract "dialogue" into pulsating, overlapping lines, creating a textile-like structural rhythm. This serves as a metaphor for Taiwan’s meticulous craftsmanship and diplomatic resilience as it weaves a shared future with the global community.

In terms of compositional logic, the identity establishes professional authority through rigorous geometric order, while incorporating organic fluidity to reflect the forum's role as an open and inclusive platform for sustained exchange. The strategic focus on "Connection, Resonance, and Mutual Understanding" employs an equal and pragmatic visual tone, embodying the vision of bilateral civil societies advancing global dialogue.

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Client: GTDP
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou
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#主視覺設計 #視覺延伸設計 #冶染社

【INITIAL STAGES 2025|主視覺計設計】Initial Stages 是一場專注於重離子碰撞初始狀態研究的國際研討會,今年首度將這項國際盛會帶入台灣,讓這片土地成為全球重離子物理領域中知識與創新交流的核心舞台。Initial...
10/12/2025

【INITIAL STAGES 2025|主視覺計設計】

Initial Stages 是一場專注於重離子碰撞初始狀態研究的國際研討會,今年首度將這項國際盛會帶入台灣,讓這片土地成為全球重離子物理領域中知識與創新交流的核心舞台。

Initial Stages 意指在高能量金-金或鉛-鉛重離子對撞後的初始量子態,旨在探索夸克-膠子等離子體的形成機制。因此,我們的設計融入了不同核物質結構於碰撞過程中的視覺意象表達,象徵著來自各國的頂尖科學家在此進行思想交流與碰撞。設計中心以點亮,捕捉那一刻的「初始階段」,呼應活動名稱並傳遞出這次研討會將為重離子物理學開啟新的篇章。

Initial Stages is an international conference dedicated to the study of the initial state in heavy-ion collisions. This year marks the first time the event is held in Taiwan, positioning the island as a key stage for global exchange in the field of heavy-ion physics, where knowledge and innovation converge.

The term Initial Stages refers to the earliest quantum state that emerges after high-energy Au–Au or Pb–Pb heavy-ion collisions, aiming to investigate the formation mechanisms of the quark–gluon plasma. Our design incorporates visual representations of various nuclear matter structures as they evolve throughout the collision process, symbolizing the intellectual exchange and “collisions” of ideas among leading scientists from around the world. The illuminated center of the design captures the very moment of the initial stage, echoing the conference title and conveying the sense of a new chapter unfolding for the heavy-ion physics community.
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Client: CHiP
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bi Zong Hu, Bo Hao Ciou
3D Artist: Yu Lin Liao
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#主視覺設計 #視覺延伸設計 #冶染社

【2025TIFA 藝術家書櫃|視覺延伸與陳列設計】以「無界秘島」為概念發想,將藝術家推薦的書籍、影音作品,結合其演出主題相關的物件——包含道具與具象徵意涵的選品並置於展場之中,化作為座座獨立又彼此呼應的島嶼。觀者得以自由遊走於其間,從多元...
17/11/2025

【2025TIFA 藝術家書櫃|視覺延伸與陳列設計】

以「無界秘島」為概念發想,將藝術家推薦的書籍、影音作品,結合其演出主題相關的物件——包含道具與具象徵意涵的選品並置於展場之中,化作為座座獨立又彼此呼應的島嶼。觀者得以自由遊走於其間,從多元文化的視角探索藝術創作的深層脈絡。本次陳列設計特別融入鏡面元素,透過反射與延展的空間語言模糊邊界,讓原本受限的格狀結構產生無限蔓延的視覺效果。此設計同時回應 TIFA 主視覺「繁花之間,無界綻放」的核心精神,亦為展場注入一份動態且開放的探索感受。

Inspired by the concept of “Endless Archipelago,” this display brings together books and audiovisual materials recommended by the artists, alongside performance-related objects—ranging from stage props to curated items rich in symbolic meaning. These elements form a constellation of islands, each distinct yet interconnected. Visitors are invited to freely navigate this archipelago, exploring the depths of artistic expression through diverse cultural perspectives. Mirrored surfaces are thoughtfully integrated into the display design, blurring spatial boundaries through reflection and extension. Within the constraints of a gridded layout, the mirrors create a sense of infinite visual expansion. This design echoes the core spirit of TIFA’s visual theme, “In Bloom, Beyond Borders,” and infuses the space with a sense of movement, openness, and discovery.
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Credit
Client: National Theater & Concert Hall
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bi Zong Hu, Bo Hao Ciou
Display Design: Bo Hao Ciou, Bi Zong Hu
Photography: Leejuan Show

註:本設計延伸系列以「三頁文」之原始主視覺為基礎進行延伸與調整;原主視覺設計由三頁文製作。

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#陳列設計 #視覺延伸設計 #形象攝影 #冶染社

【誠噸資本 TONS|品牌識別設計】誠噸資本為一間家族投資辦公室,以穩固家族財富為宗旨,透過大數據運算和投資機器人,提供精準、前瞻性的投資理財服務。同時,致力於凝聚家族向心力、共享知識與財富,確保資產穩健增長並傳承後代。設計上我們選擇優雅與...
24/01/2025

【誠噸資本 TONS|品牌識別設計】

誠噸資本為一間家族投資辦公室,以穩固家族財富為宗旨,透過大數據運算和投資機器人,提供精準、前瞻性的投資理財服務。同時,致力於凝聚家族向心力、共享知識與財富,確保資產穩健增長並傳承後代。

設計上我們選擇優雅與古典的襯線英文字型,並精心設計了相應的中文字體,使東西方美學在視覺上達到和諧統一。插畫元素則融入了象徵家族歷史的自然符號,如茶葉、油桐花、柿子、金桔、仙草花等,象徵品牌的穩健成長。色彩方面,紺青色象徵專業與穩重,蜜柑色點綴出溫暖與活力,完美詮釋了品牌的沉穩且蓬勃的個性。

TONS Capital is a family investment office dedicated to preserving and growing family wealth. By leveraging big data analytics and investment robots, the firm provides precise and forward-looking financial planning and investment services. At the same time, it focuses on fostering family cohesion, sharing knowledge and resources, and ensuring sustainable asset growth for future generations.

In terms of design, we selected an elegant and classical serif English typeface, accompanied by a meticulously crafted Chinese typeface to achieve a harmonious blend of Eastern and Western aesthetics. The illustrative elements incorporate natural symbols representing the family’s heritage, such as tea leaves, tung blossoms, persimmons, kumquats, and mesona flowers, signifying the brand’s steady growth. The color palette features a deep navy blue symbolizing professionalism and stability, accented with a warm tangerine hue to convey warmth and vitality, perfectly encapsulating the brand’s grounded yet thriving character
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Client: TONS
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bi Zong Hu, Bo Hao Ciou
Illustrator: Bi Zong Hu
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#品牌設計 #品牌識別 #識別設計 #冶染社

【 Apis Gelato|品牌識別暨包裝設計】Apis Gelato 為義式冰淇淋品牌,以因甜而聚作為品牌核心宗旨,更持續探索著口味與口感的無盡可能性,體現出品牌混合與創新的文化精神。我們將標準字的焦點集中在「p」的造型上,呈現出融化、流...
21/01/2025

【 Apis Gelato|品牌識別暨包裝設計】

Apis Gelato 為義式冰淇淋品牌,以因甜而聚作為品牌核心宗旨,更持續探索著口味與口感的無盡可能性,體現出品牌混合與創新的文化精神。

我們將標準字的焦點集中在「p」的造型上,呈現出融化、流動與甜感十足的視覺意象,同時透過搭配襯線體,營造出充滿義式浪漫氛圍的品牌風格。在視覺延伸上,我們以描繪分眾興趣作為切入點,將其巧妙融入冰淇淋中,象徵著每位顧客因為 Apis Gelato 而匯聚在一起,並創造出專屬品牌獨特的視覺符碼。

Apis Gelato, an Italian ice cream brand, is built upon the core concept of “May The Sweets Always BEE Around With You.” The brand embodies its cultural spirit of fusion and innovation with its continuous exploration of unlimited possibilities of tastes and flavors.

We developed the logotype by focusing on the letter “p” to visualize the sense of melting, fluidity, and sweetness. By incorporating serif font into the design, we bring out the chillout Italian vibe of the brand. We created visual graphics by depicting the interests of different target audience groups and nicely integrated them into the gelato to indicate that different customers gather together because of Apis Gelato, creating a unique visual symbol for the brand.
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Credit
Client: Apis Gelato
Design Agency: Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou, Bi Zong Hu
Illustrator: Bi Zong Hu
Photography: Leejuan Show
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#包裝設計 #冶染社

【泡菜小姐 KIMCHI ONNI|品牌識別優化暨包裝設計】泡菜小姐秉持著嚴選天然食材,並透過全手工製成的匠心精神為品牌打造獨特定位,營造日常高質感的餐桌體驗。在標誌優化部分,我們將原先的精緻插畫延伸出單色版與小尺寸版,以適應不同載體或是加...
27/06/2024

【泡菜小姐 KIMCHI ONNI|品牌識別優化暨包裝設計】

泡菜小姐秉持著嚴選天然食材,並透過全手工製成的匠心精神為品牌打造獨特定位,營造日常高質感的餐桌體驗。

在標誌優化部分,我們將原先的精緻插畫延伸出單色版與小尺寸版,以適應不同載體或是加工方式的需求。視覺延伸方面,我們以質樸的蠟筆筆觸描繪出產品的原始樣貌,展現出品牌注重天然與純粹的核心價值,同時也有堅持初衷與童心感的意象。

Kimchi Onni create daily high quality dining table experience and unique brand positioning via selected natural ingredients and hand made spirit.

To optimize the logo, we transfer the original delicate illustration into single-color and small-size, to adapt to different media or further processing needs. In visual extension part, we use crayon to draw the original shape of the product, showing the core of the brand, natural and pure, also with the imagery of keeping the faith and innocence.
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完整作品: etch-design.com/project/kimchi-onni/
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Follow Us
Web: etch-design.com
Instagram: instagram.com/etchdesign.co
Behance: behance.net/etchdesign
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Contact Us
etch-design.com/contact
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Credit
Client: @泡菜小姐 Kimchi.Onni
Design Agency: Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou, Bi Zong Hu
Illustrator: Bi Zong Hu
Photography: Leejuan Show
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#包裝設計 #冶染社

【TPS2024|主視覺計設計】TPS2024 為物理界每一年度的盛事,活動宗旨在發表最新完成的研究成果,並促進學術交流與合作。團隊以繪製不同物理領域的相關圖標,並將其堆疊組合成主視覺,展現年會的多元性與主題的廣泛性,也象徵著來自不同領域的...
22/02/2024

【TPS2024|主視覺計設計】

TPS2024 為物理界每一年度的盛事,活動宗旨在發表最新完成的研究成果,並促進學術交流與合作。團隊以繪製不同物理領域的相關圖標,並將其堆疊組合成主視覺,展現年會的多元性與主題的廣泛性,也象徵著來自不同領域的學者們的交流與合作。在色彩的選擇上,我們以中央物理識別的標準綠色作為主色調,與其系所識別相呼應,讓參與活動的貴賓們能更融入中央物理的氛圍中。
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完整作品: etch-design.com/project/tps2024/
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Follow Us
Web: etch-design.com
Instagram: instagram.com/etchdesign.co
Behance: behance.net/etchdesign
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Contact Us
etch-design.com/contact
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Credit
Client: TPS
Design Agency: 冶染社 Etch Design
Art Director: Bo Hao Ciou
Project Manager: Bi Zong Hu
Designer: Bo Hao Ciou, Bi Zong Hu
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#主視覺設計 #冶染社

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