22/10/2022
Since our official launch in February 2021 our professional profile has been growing and evolving from then. Today we are delighted to officially announce we are rebranding with a new name, new logo, fonts, and colors theme.Β
We are releasing an updated brand identity to reflect who we are today and symbolize our future as we want to be a major force in the transition to Digital Economy. The essence of our new logo is extreme Growth that also stands for our brand name UTMOST, which is why it is conceptualized with a Triangle shape. The four triangles symbolize Growth from the smallest one to the largest one. The peak represents the Maximum success that brands and businesses will attain by working with us.Β
Regarding color, our new brand is represented by three colors, Dark blue, Gold, and white. As we know that every brand that exists shares its brand story and feelings through colors, that is to say, colors reflect what brands are. As for us, we have chosen colors whose meaning corresponds to our brand. Blue is associated with professionalism, integrity, and knowledge. Gold symbolizes Success, Triumph, and achievement. White is associated with perfection and simplicity. These color meanings have a connection with our core values which are Maximum creativity, extreme care, and focus on brands and business growth, uniqueness, and Success.
As for typography, the Typeface used for the brand name is Agency FB with the customized letter G. The slogan is still the same as that of our former brand identity "MJ DIGITAL" we have used Arial regular font in Capital letters. This typography change is correlating with our new logo which has bees conceptualized in a triangle shape.
It's official: now we're going by UTMOST. We are excited to achieve the Utmost Growth with you all ππ»