28/07/2026
EXP Agency Tanzania brought the Safari Lager FIFA World Cup campaign to life through digital engaging consumer activations that kept football fans excited throughout the tournament.
From the UTC activation to in-store experiences, consumers enjoyed seamless digital participation, won instant rewards, celebrated Smart Jersey winners, and witnessed the handover of Smart TVs and other exciting weekly grand prizes.
Every touchpoint was designed to keep the excitement of the FIFA World Cup alive, creating rewarding experiences for consumers from kick-off to the final whistle.