Bliss X, Авдіївка, Avdiivka (2026)

08/05/2022

Work on product and marketing

"What is more important: the product or its marketing?" is a question that causes stabbing in marketing communities. Some say that if you know how to sell, the client will be happy to buy even a copy of Jason Statham's head on a scale of 1:6. Others believe that if you make a really cool product, everyone will know about it without marketing and advertising.

The truth is in the middle. A bad product with good promotion can show impressive initial sales, but it will be difficult to keep buyers. Such a business will not last long, especially if the market is small. Most likely, no one will know about a great product without marketing. Yes, sometimes entrepreneurs have succeeded only at the expense of quality. Salvatore Ferragamo has grown an empire from a 2x2-meter shoe store without a marketing department. But that was at the beginning of the XX century. Now, in order to break through to the consumer through the information noise, much more effort is needed.

So develop marketing, product, sales — and don't get into pointless arguments about what is more important.

05/05/2022

Understand what state you are in now

Before you run to create a blog or newsletter, hold your horses. First, you need to take stock of the content marketing that your small business is already doing. If you are a small team or a single person, your bandwidth will be more limited. Thus, a good content marketing strategy, based not just on desires, but on opportunities, will maximize the areas on which you are currently focused. Maybe it's worth tightening up social networks and improving the quality of photos? Will sending monthly emails be of value and interest to your customers? Even small efforts will greatly affect the credibility of your brand!

03/05/2022

What is the need of your target audience?

You won't be able to create relevant and valuable content if you don't know who your customers are! Content creation may ultimately be motivated by who you think your audience is, rather than who actually visits your site. It is important to maximize the use of free content marketing tools, such as Yandex.Metrica and others, which allow you to see which search queries attract organic traffic to your site. These search terms naturally correspond to content-related topics, and it's much easier for your brand to make money from them!

02/05/2022

Connecting online and offline strategies

Creating a consistent customer experience online and offline is an important aspect of memorable marketing in 2021. More and more companies are using virtual and in-person events to influence audiences and drive sales, but they often find them isolated from online marketing initiatives. To get the most out of virtual and personal marketing, first determine what steps you want your audience to take after the event (for example, interact with your emails, sign up for a free product demo, etc.). Then create a virtual or personal experience that will support them on this journey.

30/04/2022

Embrace Paid Social

86% of social marketers already use Facebook ads, and the platform's advertising revenue continues to grow. Meanwhile, paid advertising options have appeared on Instagram, Pinterest, Twitter and other places. Social media platforms are adjusting their algorithms, making it clear to brands that paid promotion is simply necessary if you want to get famous. If you want your social strategy to be supported or gain momentum, then the use of paid social networks is a prerequisite.

28/04/2022

Hit the target. 🏹🏹🏹
Post messages only where your customer spends time. Do not waste time on those whom you are not ready to serve or who are not your target audience, do not spray. Carefully analyze all incoming offers from advertising agents and weigh them on the scales: "funds spent getting into the audience."

23/04/2022

Three worst recomendation:

1. Play PlayStation and other computer games all the time. You will achieve virtual success, and your self-esteem will grow. In real life, of course, you won't achieve anything, but you have to stroke your ego, so win at least in the virtual world!
2. You don't need to read, in any case. It's better to sit on social networks, watch TV, develop clip thinking. Do not try to understand the depths of works written by classics and contemporaries.
After all, it's easier to repost someone else's status without understanding what's behind it, or some kind of quote. All this in order to be a hero in the eyes of their peers. And do nothing yourself, do not read, do not develop, do not learn.
3. Surround yourself with weak people, just like you. You don't need the strong ones, otherwise, suddenly, the strong ones will make you stronger. And we say that if everyone is a leader, it's bad. Communicate with your weak like-minded people who also hang out on social networks, computer games and do not know victories in real life. And then you will be like everyone else! And maybe the best among them is the main loser. The title of the Main Loser will definitely come in handy for you!

22/04/2022

Say "no" directly if you disagree

Let's be honest: it annoys everyone when you hear the notorious "yes, but...". In an effort to be diplomatic, the leader may lose confidence in himself. Any "yes, but..." sounds like an invitation to discuss further. Although in fact this is not the case. If you already know that your answer is definitely "no" – evasiveness simply steals your resources and casts a shadow on your image as a leader.

20/04/2022

How to advertise correctly in trade?
Several different methods are used to promote specific products.

Advertising on radio and television. Effective and proven. Large audience coverage, fast recognition of your product or store, one hundred percent payback.
Advertising booklets. Colored and bright — they are effective advertising. In the booklet, specify prices for new and popular products, especially emphasizing discounts and bonuses. Do not forget to specify the address of the store. It is better to distribute them at the very entrance to the store or scatter them in the mailboxes of nearby houses.
Advertising in the elevator. The price will depend on the size of the layout. Such advertising is convenient because potential buyers see your ad at least twice a day for a week.
Printed publications, newspapers and magazines. It is better to order not an ad, but an advertising module in the thematic section of the local most popular magazines and newspapers.
Business cards with discounts. They can be handed to customers at the checkout. This will encourage people to come to you again and again.
Signboard and pillar. Designed to draw the attention of passers—by to your store, the signboard should be colorful, and the pillar should be informative and visual.

19/04/2022

Never skimp on advertising, security and insurance - and your business will go uphill.

Another important point, like the marketing mentioned above, on which it is never worth saving a budget, is security. If you imagine any startup graphically, then it is always a curve of ups and downs. Alas, you cannot do without the latter, but it is often mistakes that become the impetus for development. The only thing that can and even should be done is to mitigate the falls by insuring the business in a reliable company. For example, in Nomad Insurance, where entrepreneurs are guaranteed their stability and solvency and will be offered insurance products for a variety of business areas.

John Davison Rockefeller, founder of the largest oil company of his time, the first dollar billionaire in the world

18/04/2022

Target audience of tattoo parlors
Despite the growing popularity of tattoos, there are a large number of stereotypes about their owners. If earlier a person with a tattoo was necessarily perceived as an ex-prisoner, biker or informal, today the situation has changed. Tattoo has ceased to denote belonging to any group or community, but is perceived more as a means of self-expression. That is, a client of tattoo parlors can be a person of any gender and age. Of course, the services of tattoo parlors are in the greatest demand among young people from 18 to 35 years old. But the ratio of men and women in tattoo parlors is about the same.

The composition of the target audience of the tattoo salon is well illustrated by social networks. For example, the audience of Vkontakte communities displayed by the request “tattoo salon Rostov-on-don” consists of 53% men, and 47% women. More than 81% of the participants in the groups of tattoo parlors are aged from 19 to 35 years. Of course, it is worth considering that older people may not be registered in this social network, but the real figures will not differ critically from the current state of affairs.

Bliss X

08/05/2022

05/05/2022

03/05/2022

02/05/2022

30/04/2022

28/04/2022

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18/04/2022

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